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  • Casual Articles - Ground Rules for Successfully Selling Your Business

    Simply Put - Simple Sells
    Assuming I make it through the next day and a half without saying anything really stupid, tomorrow, at exactly 6:00 pm, my wife Linda and I will have been married for 17 years (in a row).Frankly, and despite the frequent company of three children, two mothers-in-law and one dog, I’m not all that surprised that we’ve made it this far. I must say, we’re a pretty good match.We are however, quite different, particularly when it comes to our respective ability to "manage the details." Linda's good at it; I'm not.For example……When Linda buys new shoes, she wears them around the house for a few days before cutting the tags off, so that she can return them if they don’t feel quite right. When I buy new shoes, I wear them out of the store.…When Linda orders food in a restaurant, she asks questions to find out how the different choices are prepared. When I order food in a restaurant, I frequently forget what I asked for by the time it arrives.…When Linda leaves the kids with a babysitter, she provides instructions regarding foods to be eaten, homework to be done and activities to avoid. When I leave the kids with a babysitter, I simply request that they be kept alive until I return.Just between you and me, I don’t deny that my inability to focus in on small details (e.g. "What should we name the new baby?"), and my tendency to oversimplify even the most complex problems, can be a source of frustration for Linda, particularly when she needs my input on a
    the issue was easily resolved (yet, much to the additional cost and chagrin of the sellers). But, sometimes known violations are not so easily remedied. In those instances, a seller runs the risk of blowing a good deal.

    What’s the bottom line?

    Clean up any tax, industry, OSHA, EPA or zoning issues with which your company does not comply.

    Organize and keep records available. One never knows when opportunity might knock. If and when it does knock, will you be ready to strike while the iron is hot? How many times have you heard someone say something like, “I’d sell anything, including my business for the right price?”

    Maybe you have even said it yourself. But would you know what paperwork and documents a serious buyer will immediately need in order to pursue the purchase? When a qualified buyer is ready to begin serious due diligence, they will need a variety of company documents.

    Following is a partial list of things a buyer will ask for:

    • Three to five years income tax returns
    • Copies of one to three years quarterly payroll reports
    • Three to five years CPA prepared financial statements
    • Current year to date financial statements
    • Detailed depreciation schedules listing each fixed asset owned by your company
    • Corporate Minute Book with updated minutes
    • Recent aged accounts receivable trial balance
    • Recent aged accounts payable trial balance
    • Company organization chart
    • Copy of the Summary of Insurance Coverage (provided by your carrier)
    • Information about Employee Benefits provided by the company
    • Information about Employee Retirement Plans
    • Copies of labor contracts
    • Copies of other contracts to which the company is a party
    • Copies of licenses, registrations for patents, copyrights, trademarks, etc.

    The foregoing list is an example of the types of records your company should have up to date and on hand at all times. These records are extremely important to speed the sales process along. Though this advice sounds basic, I often encounter companies whose records are not complete and up to date. This situation can dramatically affect a potential sale.

    I suggest using a three ring binder to keep the basic updated records available at all times.

    What Are Your Words Worth?
    Word choice can change the perception and value of your business communications. Each piece of correspondence, promotional, marketing and advertising material your company produces is an investment in your success. Are you investing wisely?Think about the words “old” and “experienced”. They have similar meanings. However if you advertised that you are the most “experienced” business as opposed to the “oldest” you’d probably receive a better response.Let’s look at the definitions.Old by definition means one of specified age or from an earlier time.Experienced by definition means made skillful or wise through experience (also practiced).By definition the words are similar and can be interchanged, yet what do you visualize when you think of each word?Would you rather do business with an “old” or “experienced” business? It depends on personal perception and you need to know the perceptions of your customers.This is only one example of why what you say is just as important as how you say it. When considering word choice, think about what motivates and what will move your customers closer to the desired action.Surprisingly, many businesses fail to recognize the importance of strong content for marketing, advertising, promotional materials and even basic business correspondence.Often design or format of such materials is given first consideration. It’s true that a visually pleasing layout helps form image and is an important part of the branding proce
    Sooner or later you are going to exit your business. The question isn’t whether or not you will be ready. The sixty four thousand dollar question is whether or not your business will be ready.

    It is estimated that seven out of ten privately held businesses have no succession plan to transfer the business to the next generation of owners. What does that mean to you? It means that if you do not currently have a plan in place to transfer your business to family members, existing partners, management or employees, someday you will think about selling your business.

    That day might come sooner than you anticipate. Don’t make the mistake of thinking that just because you are not currently ready to retire that you have plenty of time to prepare your business for sale.

    As a business broker, I have been involved in a number of transactions (and potential transactions) where the business owner wanted to sell, or in some instances, was forced to exit the business earlier than expected. In fact, retirement is NOT the number one reason why businesses sell.

    Here is a list of the most common reasons why owners sell (or otherwise discontinue) their businesses:

    Burn-out (the number one reason for selling)

    Health issues

    Personal diversification

    Retirement/semi-retirement

    Death

    Divorce/partner disputes

    Business growing too fast

    Second generation not up to the task

    Loss of market share

    TAKE GOOD CARE

    The sad truth is that many business owners do not take good care of their most valuable asset: the business. They don’t groom someone to continue the business in their absence, and do not keep the business in salable shape during the time they operate the business.

    Business owners tend to get too bogged down in the day to day business operations to worry about--or plan for an event that they perceive won’t occur until sometime in the distant future; selling the business.

    Unfortunately, fate sometimes dictates circumstances beyond your control, and tough decisions must be made. If your business isn’t ready to sell when the time comes, what are your alternatives?

    1. Liquidation of business assets—may be a solution, but one that usually returns very little money to the business owner. If the business had been an operating business, the underlying assets (except for real estate) may be outdated and of little use to anyone. At auction, the assets will bring only what the attending bidders are willing to pay. In some instances, underlying assets are sold to liquidators (or scrap) for only pennies on the dollar. Liquidation of a going business often occurs where the owners have become ill or disabled, or need to retire and have not planned adequately for their exit from the business.

    2. Closing the business—is even less attractive than liquidation. That is because many who find themselves in this situation have a tendency to “put off” liquidating the underlying assets in hope that maybe someone will come along to buy this business. This almost never happens.

    BUILD WEALTH NOW BY PLANNING FOR THE SALE OF YOUR BUSINESS

    Okay, so you think you have enough to do without throwing more onto the pile. Am I right? That is why I have written this article for you. It provides a “down and dirty” overview of things that you ought to begin thinking about and planning for right now. Doing so will provide you with an additional safety net that will help safeguard your valuable business asset.

    Here are just a few of the benefits of planning now:

    A planned sale allows for your goals and objectives on your timetable

    You may begin to identify potential buyers

    You may be able to create an attractive acquisition candidate

    You can begin to understand why a buyer may want to buy

    You might learn why buyers would not want to buy—and be able to fix the problems

    You may begin to realize the worth of your business now, and learn how to increase the value as part of your retirement planning

    BUSINESS VALUE HOUSEKEEPING CHECKLIST

    Record All Sales

    Business owners often invent remarkable ways to beat the tax collector. But the taxman can be a business owner’s best friend when it comes to selling one’s business. Income taxes are a great investment in the years immediately preceding an anticipated sale of the business.

    Paying income tax proves to the buyer AND the banker that your business operations have been profitable. Nobody wants to pay more income tax. But consider this example: Ronald Bunk systematically underreported business income by an average of $20,000 per year. Assuming a combined tax rate of 40%, Mr. Bunk saved $8,000 in taxes per year. But, the underreported income also reduced the company’s earnings base by $20,000 per year. If, for example, the business could be sold for a multiple of 5x the company’s reported earning base---the company would sell for $100,000 less ($20,000 average earning base not reported times the price multiple of 5) than it is really worth!

    Without considering the time value of money, it would take in excess of twelve years of (illegal) tax savings to make up for the loss of $100,000 in business value. The lesson: In trying to screw the government, business owners often find themselves on the short end of the stick; often in more ways than one.

    Eliminate co-mingling of business and non business assets

    A common practice among closely held companies is to co-mingle non business assets and expenses with business assets and expenses. I have seen businesses owning motor coaches, boats and airplanes; all reported as business assets. The costs of maintaining and operating the assets were expensed as regular business operating expenses.

    It is true that those businesses (not audited by the IRS) are saving a certain amount of income tax, and providing an extra “fringe” benefit for the owners of the company.

    Wise business owners should endeavor to separate non business assets from the business in the three to five years before a planned sale of the company. Doing so will make it much easier to accurately measure and reflect the true earning power of the business, as it will be unfettered by the capital investment in non business assets and the associated costs.

    Buyers of your business are generally purchasing future income and benefit streams that will be produced by your business. The leaner and more productive your business is—the more it is worth. It is never too early to begin segregating non business assets from your business, as it may take some planning and time.

    Do your own due diligence

    Some executives of both public and private firms get a physical check-up once a year. Many of these same executives think nothing of having their personal investments reviewed at least once a year, if not more often. Yet, these same prudent executives never consider giving their company an annual physical, unless they are required to by company rules, regulations or some other necessary reason.

    Anyone interested in purchasing your business will perform “due diligence” procedures on your business before closing on the purchase. All too often, sellers are surprised at the skeletons purchasers can find in the closet. These skeletons can reduce the value of your company, and in some cases, kill any chance at closing a sale. What skeletons are your company’s closets?

    Why not give your business a periodic physical? In essence, I am suggesting you would do well to treat your business as if someone else owned it—and you were the potential purchaser. What problems would you discover that could cause you and your advisors to reduce or withdraw your offer?

    Spending the time and money to discover and fix your company’s problems now will pay huge dividends in the form of increased company value—which is exactly what you want when it’s time to sell.

    Compliance with taxing and regulatory authorities

    Mountains of regulation often seem to impede a company’s growth and profitability. Some regulations might seem rather easy to “slight” or ignore.

    Take for example one of my recent sellers who swore to me that the business had no regulatory violations of any type. I reminded the seller that anything “hidden in the closet” would most likely be discovered in a buyer’s due diligence (investigatory) process. “Nope—no problems of any kind” I was assured.

    Well, guess what the buyer’s due diligence turned up? Seems the seller had a couple of shipping/storage containers sitting behind the building—which the sellers KNEW were in violation of local zoning ordinances. How did they know? They had received four previous “reminders” from the trustees about the containers, and the need to remove them.

    “Why didn’t you mention that to me, or disclose that fact on your disclosure statement?” I asked. “Gee, nothing ever happened and the township never did anything—so we just figured it was no big deal.” Was the seller’s reasoning.

    No big deal, except when the purchaser turned up the non compliance issue, it threw a few extra wrinkles into the mix. In that case, the issue was easily resolved (yet, much to the additional cost and chagrin of the sellers). But, sometimes known violations are not so easily remedied. In those instances, a seller runs the risk of blowing a good deal.

    What’s the bottom line?

    Clean up any tax, industry, OSHA, EPA or zoning issues with which your company does not comply.

    Organize and keep records available. One never knows when opportunity might knock. If and when it does knock, will you be ready to strike while the iron is hot? How many times have you heard someone say something like, “I’d sell anything, including my business for the right price?”

    Maybe you have even said it yourself. But would you know what paperwork and documents a serious buyer will immediately need in order to pursue the purchase? When a qualified buyer is ready to begin serious due diligence, they will need a variety of company documents.

    Following is a partial list of things a buyer will ask for:

    • Three to five years income tax returns
    • Copies of one to three years quarterly payroll reports
    • Three to five years CPA prepared financial statements
    • Current year to date financial statements
    • Detailed depreciation schedules listing each fixed asset owned by your company
    • Corporate Minute Book with updated minutes
    • Recent aged accounts receivable trial balance
    • Recent aged accounts payable trial balance
    • Company organization chart
    • Copy of the Summary of Insurance Coverage (provided by your carrier)
    • Information about Employee Benefits provided by the company
    • Information about Employee Retirement Plans
    • Copies of labor contracts
    • Copies of other contracts to which the company is a party
    • Copies of licenses, registrations for patents, copyrights, trademarks, etc.

    The foregoing list is an example of the types of records your company should have up to date and on hand at all times. These records are extremely important to speed the sales process along. Though this advice sounds basic, I often encounter companies whose records are not complete and up to date. This situation can dramatically affect a potential sale.

    I suggest using a three ring binder to keep the basic updated records available at all times.

    Business Needs Vs. Network Performance: Critical Challenges Facing Network Managers
    Networking is getting tougher. Networks must deliver a growing range of services, from ERP, CRM and email to VoIP and web services applications, each of which has its own idiosyncrasies and requirements. Each new service introduced onto the network contends for available resources with every other service, impacting the network’s ability to support the business.Meanwhile, the network itself is constantly changing. New locations are added – some of which may be in another country or on another continent. Equipment is upgraded and/or re-configured. New management and/or security tools may themselves impact service performance. Decisions about data center consolidation and business re-organization also affect the network in different ways. All of this makes the network a highly dynamic environment where even subtle changes can have a major, unforeseen impact on application performance and availability.Yet business users expect this complex environment to be as reliable as electricity – despite the fact that networking budgets are not being increased in proportion to these growing challenges. So network managers can’t simply over-provision network infrastructure to make sure every service has all the bandwidth it needs. Moreover, over provisioning may not even solve the problem and/or ensure the required level of performance.That’s why network managers are facing many challenges, including:1) Pinpointing potential network performance issues early in the development lifecycleI
    siness had been an operating business, the underlying assets (except for real estate) may be outdated and of little use to anyone. At auction, the assets will bring only what the attending bidders are willing to pay. In some instances, underlying assets are sold to liquidators (or scrap) for only pennies on the dollar. Liquidation of a going business often occurs where the owners have become ill or disabled, or need to retire and have not planned adequately for their exit from the business.

    2. Closing the business—is even less attractive than liquidation. That is because many who find themselves in this situation have a tendency to “put off” liquidating the underlying assets in hope that maybe someone will come along to buy this business. This almost never happens.

    BUILD WEALTH NOW BY PLANNING FOR THE SALE OF YOUR BUSINESS

    Okay, so you think you have enough to do without throwing more onto the pile. Am I right? That is why I have written this article for you. It provides a “down and dirty” overview of things that you ought to begin thinking about and planning for right now. Doing so will provide you with an additional safety net that will help safeguard your valuable business asset.

    Here are just a few of the benefits of planning now:

    A planned sale allows for your goals and objectives on your timetable

    You may begin to identify potential buyers

    You may be able to create an attractive acquisition candidate

    You can begin to understand why a buyer may want to buy

    You might learn why buyers would not want to buy—and be able to fix the problems

    You may begin to realize the worth of your business now, and learn how to increase the value as part of your retirement planning

    BUSINESS VALUE HOUSEKEEPING CHECKLIST

    Record All Sales

    Business owners often invent remarkable ways to beat the tax collector. But the taxman can be a business owner’s best friend when it comes to selling one’s business. Income taxes are a great investment in the years immediately preceding an anticipated sale of the business.

    Paying income tax proves to the buyer AND the banker that your business operations have been profitable. Nobody wants to pay more income tax. But consider this example: Ronald Bunk systematically underreported business income by an average of $20,000 per year. Assuming a combined tax rate of 40%, Mr. Bunk saved $8,000 in taxes per year. But, the underreported income also reduced the company’s earnings base by $20,000 per year. If, for example, the business could be sold for a multiple of 5x the company’s reported earning base---the company would sell for $100,000 less ($20,000 average earning base not reported times the price multiple of 5) than it is really worth!

    Without considering the time value of money, it would take in excess of twelve years of (illegal) tax savings to make up for the loss of $100,000 in business value. The lesson: In trying to screw the government, business owners often find themselves on the short end of the stick; often in more ways than one.

    Eliminate co-mingling of business and non business assets

    A common practice among closely held companies is to co-mingle non business assets and expenses with business assets and expenses. I have seen businesses owning motor coaches, boats and airplanes; all reported as business assets. The costs of maintaining and operating the assets were expensed as regular business operating expenses.

    It is true that those businesses (not audited by the IRS) are saving a certain amount of income tax, and providing an extra “fringe” benefit for the owners of the company.

    Wise business owners should endeavor to separate non business assets from the business in the three to five years before a planned sale of the company. Doing so will make it much easier to accurately measure and reflect the true earning power of the business, as it will be unfettered by the capital investment in non business assets and the associated costs.

    Buyers of your business are generally purchasing future income and benefit streams that will be produced by your business. The leaner and more productive your business is—the more it is worth. It is never too early to begin segregating non business assets from your business, as it may take some planning and time.

    Do your own due diligence

    Some executives of both public and private firms get a physical check-up once a year. Many of these same executives think nothing of having their personal investments reviewed at least once a year, if not more often. Yet, these same prudent executives never consider giving their company an annual physical, unless they are required to by company rules, regulations or some other necessary reason.

    Anyone interested in purchasing your business will perform “due diligence” procedures on your business before closing on the purchase. All too often, sellers are surprised at the skeletons purchasers can find in the closet. These skeletons can reduce the value of your company, and in some cases, kill any chance at closing a sale. What skeletons are your company’s closets?

    Why not give your business a periodic physical? In essence, I am suggesting you would do well to treat your business as if someone else owned it—and you were the potential purchaser. What problems would you discover that could cause you and your advisors to reduce or withdraw your offer?

    Spending the time and money to discover and fix your company’s problems now will pay huge dividends in the form of increased company value—which is exactly what you want when it’s time to sell.

    Compliance with taxing and regulatory authorities

    Mountains of regulation often seem to impede a company’s growth and profitability. Some regulations might seem rather easy to “slight” or ignore.

    Take for example one of my recent sellers who swore to me that the business had no regulatory violations of any type. I reminded the seller that anything “hidden in the closet” would most likely be discovered in a buyer’s due diligence (investigatory) process. “Nope—no problems of any kind” I was assured.

    Well, guess what the buyer’s due diligence turned up? Seems the seller had a couple of shipping/storage containers sitting behind the building—which the sellers KNEW were in violation of local zoning ordinances. How did they know? They had received four previous “reminders” from the trustees about the containers, and the need to remove them.

    “Why didn’t you mention that to me, or disclose that fact on your disclosure statement?” I asked. “Gee, nothing ever happened and the township never did anything—so we just figured it was no big deal.” Was the seller’s reasoning.

    No big deal, except when the purchaser turned up the non compliance issue, it threw a few extra wrinkles into the mix. In that case, the issue was easily resolved (yet, much to the additional cost and chagrin of the sellers). But, sometimes known violations are not so easily remedied. In those instances, a seller runs the risk of blowing a good deal.

    What’s the bottom line?

    Clean up any tax, industry, OSHA, EPA or zoning issues with which your company does not comply.

    Organize and keep records available. One never knows when opportunity might knock. If and when it does knock, will you be ready to strike while the iron is hot? How many times have you heard someone say something like, “I’d sell anything, including my business for the right price?”

    Maybe you have even said it yourself. But would you know what paperwork and documents a serious buyer will immediately need in order to pursue the purchase? When a qualified buyer is ready to begin serious due diligence, they will need a variety of company documents.

    Following is a partial list of things a buyer will ask for:

    • Three to five years income tax returns
    • Copies of one to three years quarterly payroll reports
    • Three to five years CPA prepared financial statements
    • Current year to date financial statements
    • Detailed depreciation schedules listing each fixed asset owned by your company
    • Corporate Minute Book with updated minutes
    • Recent aged accounts receivable trial balance
    • Recent aged accounts payable trial balance
    • Company organization chart
    • Copy of the Summary of Insurance Coverage (provided by your carrier)
    • Information about Employee Benefits provided by the company
    • Information about Employee Retirement Plans
    • Copies of labor contracts
    • Copies of other contracts to which the company is a party
    • Copies of licenses, registrations for patents, copyrights, trademarks, etc.

    The foregoing list is an example of the types of records your company should have up to date and on hand at all times. These records are extremely important to speed the sales process along. Though this advice sounds basic, I often encounter companies whose records are not complete and up to date. This situation can dramatically affect a potential sale.

    I suggest using a three ring binder to keep the basic updated records available at all times.

    Make Business Cards To Make Connections
    Business cards are one of the most common advertising tools that people use today. They can be helpful if you need to exchange contact information with a client or if you want to promote your business to other people without doing a sales pitch.These cards contain information that people need to contact you, such as your business name, your name, contact numbers, fax numbers, address, email address, and web addresses. Your company or business can really improve if you make business cards that will enhance the image of your company.You can save money if you decide to make business cards on you own. The most convenient way is to buy a kit from a business supply store. A few of these kits come with a software to help you make your own design. You simply have to fill in all the necessary information about your company.Print the cards out on the provided stock after you’ve made sure that all the information in the cards are correct. You can print a few sample cards on a piece of plain print paper, then you may request some one else to check your work for errors.You can also contact companies that make business cards to do all the work for you. Give them the information that you want to appear on the card and choose the appropriate design.They will then deliver your cards at your home or workplace. It would be sensible to check the cards to see if everything is in order. The cards are useless if they contain incorrect information or if they are not up to your standards.
    nderreported business income by an average of $20,000 per year. Assuming a combined tax rate of 40%, Mr. Bunk saved $8,000 in taxes per year. But, the underreported income also reduced the company’s earnings base by $20,000 per year. If, for example, the business could be sold for a multiple of 5x the company’s reported earning base---the company would sell for $100,000 less ($20,000 average earning base not reported times the price multiple of 5) than it is really worth!

    Without considering the time value of money, it would take in excess of twelve years of (illegal) tax savings to make up for the loss of $100,000 in business value. The lesson: In trying to screw the government, business owners often find themselves on the short end of the stick; often in more ways than one.

    Eliminate co-mingling of business and non business assets

    A common practice among closely held companies is to co-mingle non business assets and expenses with business assets and expenses. I have seen businesses owning motor coaches, boats and airplanes; all reported as business assets. The costs of maintaining and operating the assets were expensed as regular business operating expenses.

    It is true that those businesses (not audited by the IRS) are saving a certain amount of income tax, and providing an extra “fringe” benefit for the owners of the company.

    Wise business owners should endeavor to separate non business assets from the business in the three to five years before a planned sale of the company. Doing so will make it much easier to accurately measure and reflect the true earning power of the business, as it will be unfettered by the capital investment in non business assets and the associated costs.

    Buyers of your business are generally purchasing future income and benefit streams that will be produced by your business. The leaner and more productive your business is—the more it is worth. It is never too early to begin segregating non business assets from your business, as it may take some planning and time.

    Do your own due diligence

    Some executives of both public and private firms get a physical check-up once a year. Many of these same executives think nothing of having their personal investments reviewed at least once a year, if not more often. Yet, these same prudent executives never consider giving their company an annual physical, unless they are required to by company rules, regulations or some other necessary reason.

    Anyone interested in purchasing your business will perform “due diligence” procedures on your business before closing on the purchase. All too often, sellers are surprised at the skeletons purchasers can find in the closet. These skeletons can reduce the value of your company, and in some cases, kill any chance at closing a sale. What skeletons are your company’s closets?

    Why not give your business a periodic physical? In essence, I am suggesting you would do well to treat your business as if someone else owned it—and you were the potential purchaser. What problems would you discover that could cause you and your advisors to reduce or withdraw your offer?

    Spending the time and money to discover and fix your company’s problems now will pay huge dividends in the form of increased company value—which is exactly what you want when it’s time to sell.

    Compliance with taxing and regulatory authorities

    Mountains of regulation often seem to impede a company’s growth and profitability. Some regulations might seem rather easy to “slight” or ignore.

    Take for example one of my recent sellers who swore to me that the business had no regulatory violations of any type. I reminded the seller that anything “hidden in the closet” would most likely be discovered in a buyer’s due diligence (investigatory) process. “Nope—no problems of any kind” I was assured.

    Well, guess what the buyer’s due diligence turned up? Seems the seller had a couple of shipping/storage containers sitting behind the building—which the sellers KNEW were in violation of local zoning ordinances. How did they know? They had received four previous “reminders” from the trustees about the containers, and the need to remove them.

    “Why didn’t you mention that to me, or disclose that fact on your disclosure statement?” I asked. “Gee, nothing ever happened and the township never did anything—so we just figured it was no big deal.” Was the seller’s reasoning.

    No big deal, except when the purchaser turned up the non compliance issue, it threw a few extra wrinkles into the mix. In that case, the issue was easily resolved (yet, much to the additional cost and chagrin of the sellers). But, sometimes known violations are not so easily remedied. In those instances, a seller runs the risk of blowing a good deal.

    What’s the bottom line?

    Clean up any tax, industry, OSHA, EPA or zoning issues with which your company does not comply.

    Organize and keep records available. One never knows when opportunity might knock. If and when it does knock, will you be ready to strike while the iron is hot? How many times have you heard someone say something like, “I’d sell anything, including my business for the right price?”

    Maybe you have even said it yourself. But would you know what paperwork and documents a serious buyer will immediately need in order to pursue the purchase? When a qualified buyer is ready to begin serious due diligence, they will need a variety of company documents.

    Following is a partial list of things a buyer will ask for:

    • Three to five years income tax returns
    • Copies of one to three years quarterly payroll reports
    • Three to five years CPA prepared financial statements
    • Current year to date financial statements
    • Detailed depreciation schedules listing each fixed asset owned by your company
    • Corporate Minute Book with updated minutes
    • Recent aged accounts receivable trial balance
    • Recent aged accounts payable trial balance
    • Company organization chart
    • Copy of the Summary of Insurance Coverage (provided by your carrier)
    • Information about Employee Benefits provided by the company
    • Information about Employee Retirement Plans
    • Copies of labor contracts
    • Copies of other contracts to which the company is a party
    • Copies of licenses, registrations for patents, copyrights, trademarks, etc.

    The foregoing list is an example of the types of records your company should have up to date and on hand at all times. These records are extremely important to speed the sales process along. Though this advice sounds basic, I often encounter companies whose records are not complete and up to date. This situation can dramatically affect a potential sale.

    I suggest using a three ring binder to keep the basic updated records available at all times.

    Extreme Results: How To Use Direct Mail To Pull Double Digit Response Rates and Close Sales Fast
    Want a big boost in response and quick sales from your next direct marketing effort? Then take your direct mail program to the extreme. What do I mean by extreme? I mean unconventional, break the mold, out-of-the-box, reaches-out-and-grabs-people-by-the-lapels marketing.When you take your marketing to the extreme many people will love it and a few will hate it. But you won’t be ignored. With a well thought out, well executed extreme marketing program it’s a good bet you’ll pull a response rate in the double digits –- and, close business relatively fast.Extreme marketing: A case studyPositive Response helped a leading call center operation put together an extreme marketing program targeting collision repair shops nationwide. What I’m going to do now is share with you the pertinent details of this campaign. Then I’ll give you a few specific ideas about how you can use a similar approach to generate leads and sales for your business, plus a few other direct marketing nuggets.CSi Complete, (www.csicomplete.com) is the leading provider of phone-based customer satisfaction indexing services to the collision repair industry. After getting their attention –- and a meeting –- with my own extreme marketing efforts they engaged Positive Response to help them put together their program.John Webb, Vice President of Marketing for CSi, reasoned this way: "It worked on me. So I figured it might work on somebody else. They [the mailers] are creative and impossible to ignore." What we
    ften. Yet, these same prudent executives never consider giving their company an annual physical, unless they are required to by company rules, regulations or some other necessary reason.

    Anyone interested in purchasing your business will perform “due diligence” procedures on your business before closing on the purchase. All too often, sellers are surprised at the skeletons purchasers can find in the closet. These skeletons can reduce the value of your company, and in some cases, kill any chance at closing a sale. What skeletons are your company’s closets?

    Why not give your business a periodic physical? In essence, I am suggesting you would do well to treat your business as if someone else owned it—and you were the potential purchaser. What problems would you discover that could cause you and your advisors to reduce or withdraw your offer?

    Spending the time and money to discover and fix your company’s problems now will pay huge dividends in the form of increased company value—which is exactly what you want when it’s time to sell.

    Compliance with taxing and regulatory authorities

    Mountains of regulation often seem to impede a company’s growth and profitability. Some regulations might seem rather easy to “slight” or ignore.

    Take for example one of my recent sellers who swore to me that the business had no regulatory violations of any type. I reminded the seller that anything “hidden in the closet” would most likely be discovered in a buyer’s due diligence (investigatory) process. “Nope—no problems of any kind” I was assured.

    Well, guess what the buyer’s due diligence turned up? Seems the seller had a couple of shipping/storage containers sitting behind the building—which the sellers KNEW were in violation of local zoning ordinances. How did they know? They had received four previous “reminders” from the trustees about the containers, and the need to remove them.

    “Why didn’t you mention that to me, or disclose that fact on your disclosure statement?” I asked. “Gee, nothing ever happened and the township never did anything—so we just figured it was no big deal.” Was the seller’s reasoning.

    No big deal, except when the purchaser turned up the non compliance issue, it threw a few extra wrinkles into the mix. In that case, the issue was easily resolved (yet, much to the additional cost and chagrin of the sellers). But, sometimes known violations are not so easily remedied. In those instances, a seller runs the risk of blowing a good deal.

    What’s the bottom line?

    Clean up any tax, industry, OSHA, EPA or zoning issues with which your company does not comply.

    Organize and keep records available. One never knows when opportunity might knock. If and when it does knock, will you be ready to strike while the iron is hot? How many times have you heard someone say something like, “I’d sell anything, including my business for the right price?”

    Maybe you have even said it yourself. But would you know what paperwork and documents a serious buyer will immediately need in order to pursue the purchase? When a qualified buyer is ready to begin serious due diligence, they will need a variety of company documents.

    Following is a partial list of things a buyer will ask for:

    • Three to five years income tax returns
    • Copies of one to three years quarterly payroll reports
    • Three to five years CPA prepared financial statements
    • Current year to date financial statements
    • Detailed depreciation schedules listing each fixed asset owned by your company
    • Corporate Minute Book with updated minutes
    • Recent aged accounts receivable trial balance
    • Recent aged accounts payable trial balance
    • Company organization chart
    • Copy of the Summary of Insurance Coverage (provided by your carrier)
    • Information about Employee Benefits provided by the company
    • Information about Employee Retirement Plans
    • Copies of labor contracts
    • Copies of other contracts to which the company is a party
    • Copies of licenses, registrations for patents, copyrights, trademarks, etc.

    The foregoing list is an example of the types of records your company should have up to date and on hand at all times. These records are extremely important to speed the sales process along. Though this advice sounds basic, I often encounter companies whose records are not complete and up to date. This situation can dramatically affect a potential sale.

    I suggest using a three ring binder to keep the basic updated records available at all times.

    Keeping Abreast Of Your Domain ...Updates and Keeping Up With It All
    Another major complaint that most business owners have is all the reading they need to do to keep abreast of what is happening in their business area. Again time management and organization can be a tremendous help. Be sure to put your reading times in your daily schedule. Schedule a half hour in the morning to read at least one article in a magazine. While having lunch, read updates or small bulletins. Make a folder in your e-mail program and organize the articles and newsletters you wish to read and then schedule time specifically to peruse these articles and newsletters in the evening and on the weekend. You don't need large blocks of time, half hour, forty-five minutes will do. However, if you schedule your reading on a daily and/or weekly basis you will be better able to manage it all, and in the long run have more time to yourself. I know you are saying, how do I find the time. Well remember to read our organizing and time management articles. Remember, "the day you stop learning is your first day towards going out of business." Copyright DeFiore Enterprises 2001
    the issue was easily resolved (yet, much to the additional cost and chagrin of the sellers). But, sometimes known violations are not so easily remedied. In those instances, a seller runs the risk of blowing a good deal.

    What’s the bottom line?

    Clean up any tax, industry, OSHA, EPA or zoning issues with which your company does not comply.

    Organize and keep records available. One never knows when opportunity might knock. If and when it does knock, will you be ready to strike while the iron is hot? How many times have you heard someone say something like, “I’d sell anything, including my business for the right price?”

    Maybe you have even said it yourself. But would you know what paperwork and documents a serious buyer will immediately need in order to pursue the purchase? When a qualified buyer is ready to begin serious due diligence, they will need a variety of company documents.

    Following is a partial list of things a buyer will ask for:

    • Three to five years income tax returns
    • Copies of one to three years quarterly payroll reports
    • Three to five years CPA prepared financial statements
    • Current year to date financial statements
    • Detailed depreciation schedules listing each fixed asset owned by your company
    • Corporate Minute Book with updated minutes
    • Recent aged accounts receivable trial balance
    • Recent aged accounts payable trial balance
    • Company organization chart
    • Copy of the Summary of Insurance Coverage (provided by your carrier)
    • Information about Employee Benefits provided by the company
    • Information about Employee Retirement Plans
    • Copies of labor contracts
    • Copies of other contracts to which the company is a party
    • Copies of licenses, registrations for patents, copyrights, trademarks, etc.

    The foregoing list is an example of the types of records your company should have up to date and on hand at all times. These records are extremely important to speed the sales process along. Though this advice sounds basic, I often encounter companies whose records are not complete and up to date. This situation can dramatically affect a potential sale.

    I suggest using a three ring binder to keep the basic updated records available at all times. This also makes other business needs for the documents much more manageable.

    CONCLUSION

    You can increase your wealth by knowing a few simple ground rules for successfully selling your business. Just like other owners of closely-held businesses, you know how to operate your business on a day to day, month to month and year to year basis. But your experience in running the business has not prepared you to know how to sell your business.

    While the information I provided in this article is not all inclusive, it should help you get started in preparing your business for a successful sale—no mater when the business might be sold.

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