Casual Articles - Business

Make Your Referrals Count
Just because we receive a referral, it doesn’t mean that the sale is ours and the deal is closed even before we make contact.For all you know, the person being referred to you may have also been referred to someone else, so don’t take your referrals for granted.Treat your referral as though it is someone that you have never heard of before, make believe you were cold calling and came across this name on your list, and when you called them, they showed interest in your product.Now, you would never treat your very own hard earned

a customer? Should I keep track of how many orders they place with us? How many prospects do we have for future business? How many more prospects should we add to our database? These questions might not seem important. But if you are going increase the value of your business, you’ll need to answer these questions. Remember, your business is either growing or its dying. Your business can not just stay the same.

Once you have answered these questions, you can setup a process for systematically building the database. Step 2 is following your plan. You need to commit to 15 minute

Learn to be Goal Oriented with a Sample Resume Objective
Among the most common questions asked about a resume is about the objective. Primarily, is it necessary. For the most part, professionals agree that an objective is a vital part of a good resume as long as it has been properly written and applied to the position in question. Therefore, when designing your objective, have a look at a sample resume objective or two, to get to learn what they’re about, the type of things that they should say, and why they’re important.A quality sample resume objective should show you how to apply a proper me

Fifteen years ago, we attended a one day seminar given by my good friend, Ken Erdman. Ken was a savey direct marketer and my company was an industrial sales company selling specialized widgets. We sold job shop services to industrial companies like Honeywell, Motorola, Martin Marietta and Black & Decker to name a few. So I looked at my business as being very different. Ken dealt with the consumer. We had industrial clients.

What a mistake! Because Ken made a comment during our time together that I heard, but discounted because “my business was different”. It was such a simple idea that I didn’t realize the full impact of what he said until many years later. Ken said, “Your company is only as strong as your database. The database is the most important asset of any company.” Now we have a whole industry dedicated to database management.

The big companies involved, make it seem complex. But it isn’t. Whether you have a small store that sells antiques, repairs shoes or own a restaurant or sell specialized widgets, you have to have an up-to-date, well maintained database of customers and prospects. Every business especially small businesses need to commit a certain amount of time everyday to building and maintaining their database. It is the life blood of your company. Many companies have been sold solely on the value of their customer list and database.

So If you don’t have a database, how do you get started? Step 1 is to investigate the different software packages available. Some of the more popular programs are ACT!, Goldmine, and Maximizer. Each one is a little different but basically do the same thing. We use act because they have an ACT! User Group in our area. These programs can be bought for approximately $200 and are well worth it. It is important to note that if you have Microsoft Outlook and want to use that as a database to start that is OK. But for many reasons, you need to buy one of the software packages mentioned. ACT!, Goldmine, and Maximizer are very user friendly and can handle a multitude of tasks much easier than Microsoft Outlook. Microsoft Outlook should be used for e-mailing only.

Before you start to build the list, take a look at your business. You’ll need to answer a number of questions before you start the database. How many customers do you have? What is the average value of a customer? Should I keep track of how many orders they place with us? How many prospects do we have for future business? How many more prospects should we add to our database? These questions might not seem important. But if you are going increase the value of your business, you’ll need to answer these questions. Remember, your business is either growing or its dying. Your business can not just stay the same.

Once you have answered these questions, you can setup a process for systematically building the database. Step 2 is following your plan. You need to commit to 15 minutes

Event, Conference and Meeting Planning Guidelines: 10 Steps to Success
Every event whether it’s a meeting, party, seminar, conference, charity event, or your high school reunion will have common threads regardless of what it is, where it’s held, when or why it is happening. The following common threads are found in every organized event. Make sure you plan each of the following steps thoroughly and you are guaranteed success.1. Plan Your Vision: Your vision is the main reason and focus for having the event? It is a combination of your goals and objectives.2. Set the Goals and Objectives: A goal is

idea that I didn’t realize the full impact of what he said until many years later. Ken said, “Your company is only as strong as your database. The database is the most important asset of any company.” Now we have a whole industry dedicated to database management.

Once you have answered these questions, you can setup a process for systematically building the database. Step 2 is following your plan. You need to commit to 15 minute

PR That Entrepreneurs Often Overlook
If that sounds like you, here’s what you may be missing once the new enterprise is launchedPublic relations that really does something about the behaviors of those key outside audiences that most affect your new enterprise.PR that uses a fundamental blueprint to deliver external stakeholder behavior change – the kind that leads directly to achieving your venture’s objectives.And PR that persuades many of those important outside folks to your way of thinking, then moves them to take actions that help your new enterprise succ

certain amount of time everyday to building and maintaining their database. It is the life blood of your company. Many companies have been sold solely on the value of their customer list and database.

Once you have answered these questions, you can setup a process for systematically building the database. Step 2 is following your plan. You need to commit to 15 minute

The Six Mistakes of Man
Over 2,000 years ago the Roman philosopher and statesman, Cicero, wrote down what he considered the six mistakes of mankind. I think he must have meant the six main mistakes of man, because I'll bet we could all come up with more than six, but those six that Cicero wrote down are so very true . . . unfortunately.THE SIX MISTAKES OF MAN:1. The delusion that personal gain is made by crushing others. 2. The tendency to worry about things that cannot be changed or corrected. 3. Insisting that a thing is impossible because we can

worth it. It is important to note that if you have Microsoft Outlook and want to use that as a database to start that is OK. But for many reasons, you need to buy one of the software packages mentioned. ACT!, Goldmine, and Maximizer are very user friendly and can handle a multitude of tasks much easier than Microsoft Outlook. Microsoft Outlook should be used for e-mailing only.

Once you have answered these questions, you can setup a process for systematically building the database. Step 2 is following your plan. You need to commit to 15 minute

What Should An Effective And Professional Sales Team Appraisal Contain?
I have always worked with the following formula:Attitude + Skills + Process + Knowledge = SuccessTherefore, when measuring my teams, I always ensure that I benchmark against that criteria:A simplified example might look something like this (although I have to admit that my own companies’ measurement system is much more rigorous):Personal• Self-organisation & planning• Motivation and attitude• Ability to work under pressure• Team playing and interpersonal skills• Personal p

Once you have answered these questions, you can setup a process for systematically building the database. Step 2 is following your plan. You need to commit to 15 minutes, 30 minutes and hour a day to filling in the database. If you are a small retailer, you’ll want to ask everyone who comes in your store to fill out a card so they can receive mailings about Events or Coupons or Member Only Specials. Then every night, no matter what, 10 or 15 contacts are entered into your database. At the end of the first month, you have 200-300 contacts you can stay in touch with. At the end of two months, you’ll have 400-600 contacts. What’s the value in that? Maybe instead of running an ad in the local paper for $500, to people who don’t know anything about your business, you can mail a flyer to your 500 favorite prospects who know you and like you. And the cost to your target list will only be $250, and your response rate will be higher.

Some businesses require larger customer and prospect lists. There are a number of semi-automated ways to build valuable lists. By using the internet to capture information, and then contacting the prospect you can build lists fast. Some internet marketers build there lists at the rate of 2000 or more contacts per day. But they need a large number of prospects for their business to make a profit and hopefully grow. Their percentage of new customers is small.

Remember, look at the numbers that make sense for your business. You can build a solid, profitable business from a small list. But it all starts with building the database!

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It is important to distinguish between corporate identity, brand identity, and brand image. Corporate identity is concerned with the visual aspects of a company's presence.

Since the beginning of business, methods for operating and developing the business have been refined into the conventional methods used today. We improve management and effect business change by adding new conventional methods on the methods in place. But, there are problems with those methods in place that will never be solved by adding on more conventional methods. We need to take a complete new look at the way structure the enterprise in order to solve fundamental business problems.

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