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Casual Articles - Free Small Business Marketing Tip - Positive Listening
Fund raisings are one of the best ways to request donations and support to charity and is one of the earliest fund raisers. What you’ll do is simply write a letter to prospective supporters asking them to join and/or donate to help and support a worthy aid organization. Your only costs are paper and postage, if you do it by snail mail and practically almost nothing, if you do it throu
Pages 13-18 outline a worthwhile listening self-discovery exercise that will help you uncover your listening weaknesses. Reed’s self-diagnostic tool is easy to use and forces the reader to take stock of her own listening ha
Okay so you have decided you want to own your own business and instead of starting from scratch you are looking to buy a franchise with a proven business model in a field, which is something you see yourself enjoying right? Well, this makes sense really and you are not alone, did you know that there are in excess of a half million franchised outlets in the United States alone? Wow. In
No, that’s not quite true: we need superior listening skills. We must learn to effectively listen to:
- Customers
- Co-workers
- Business Partners
- Vendors (an overlooked goldmine of information)
Here’s the good news: you can develop great listening skills. Positive Listening by Warren H. Reed is a little gem of a book jammed full of great ideas and checklists to help any small business marketer become a more effective listener.
Please note: throughout the book Reed speaks to the reader as manager; he’s written the book to address that job title. But what if you are a marketer in a non-managerial role? First, pick out the luckiest of your lucky stars and thank it (OK, just teasing), then simply substitute the word “marketer” for “manager”.
The chapters we found most useful for the small business marketer were:
- Chapter Two, “Getting Control of Listening: Where Do You Begin”
- Chapter Four, “Knowing What to Listen For”
- Chapter Eight, “Listening at Meetings, Conferences, Seminars and Lectures”
- Chapter Nine, “Listening as the Meeting Leader”
- Case Study Two, “The Stockbroker and the Marketing Executive”
Pages 13-18 outline a worthwhile listening self-discovery exercise that will help you uncover your listening weaknesses. Reed’s self-diagnostic tool is easy to use and forces the reader to take stock of her own listening hab
The only time to talk about salary with a prospective employer is after they’ve told you, in clear, unmistakable terms, that they want to hire you.Once you’re certain they're offering you the job, it’s time to talk money. The most basic principle in your salary negotiation should be: get them to propose a number first. Unless the company is unwilling to negotiate on salary at
Here’s the good news: you can develop great listening skills. Positive Listening by Warren H. Reed is a little gem of a book jammed full of great ideas and checklists to help any small business marketer become a more effective listener.
Please note: throughout the book Reed speaks to the reader as manager; he’s written the book to address that job title. But what if you are a marketer in a non-managerial role? First, pick out the luckiest of your lucky stars and thank it (OK, just teasing), then simply substitute the word “marketer” for “manager”.
The chapters we found most useful for the small business marketer were:
- Chapter Two, “Getting Control of Listening: Where Do You Begin”
- Chapter Four, “Knowing What to Listen For”
- Chapter Eight, “Listening at Meetings, Conferences, Seminars and Lectures”
- Chapter Nine, “Listening as the Meeting Leader”
- Case Study Two, “The Stockbroker and the Marketing Executive”
Pages 13-18 outline a worthwhile listening self-discovery exercise that will help you uncover your listening weaknesses. Reed’s self-diagnostic tool is easy to use and forces the reader to take stock of her own listening ha
Using Circle Sites Marketing can help to favorably increase the response to your call to action. A great way to increase the response to anything you do on your website is to use a niche marketing approach. A super way to accomplish niche marketing is to use Circle Sites.That begs a question. What is Circle Sites Marketing?Image that you had a website th
The chapters we found most useful for the small business marketer were:
- Chapter Two, “Getting Control of Listening: Where Do You Begin”
- Chapter Four, “Knowing What to Listen For”
- Chapter Eight, “Listening at Meetings, Conferences, Seminars and Lectures”
- Chapter Nine, “Listening as the Meeting Leader”
- Case Study Two, “The Stockbroker and the Marketing Executive”
Pages 13-18 outline a worthwhile listening self-discovery exercise that will help you uncover your listening weaknesses. Reed’s self-diagnostic tool is easy to use and forces the reader to take stock of her own listening ha
You've probably heard it since you were in college, writing your first resume:"A resume should be only one page."Nope. Wrong. Dead wrong.Having said that, the one-page rule IS a good rule of thumb for most resumes. But once you've been working for a couple years or more, one page simply isn't enough to market yourself effectively. That's what your resume is suppos
- Chapter Two, “Getting Control of Listening: Where Do You Begin”
- Chapter Four, “Knowing What to Listen For”
- Chapter Eight, “Listening at Meetings, Conferences, Seminars and Lectures”
- Chapter Nine, “Listening as the Meeting Leader”
- Case Study Two, “The Stockbroker and the Marketing Executive”
Pages 13-18 outline a worthwhile listening self-discovery exercise that will help you uncover your listening weaknesses. Reed’s self-diagnostic tool is easy to use and forces the reader to take stock of her own listening ha
One need only to scan a newspaper or read a weekly magazine to be astounded by the number of stories about new medical breakthroughs, disease processes, emerging threats of disease, or innovations in medical and health care technology. The World Health Organization warns us to prepare for a potential worldwide Bird Flu epidemic, terrorists threaten us with chemical, biological and nu
Pages 13-18 outline a worthwhile listening self-discovery exercise that will help you uncover your listening weaknesses. Reed’s self-diagnostic tool is easy to use and forces the reader to take stock of her own listening habits. Even if you find just one or two listening deaf spots taking it is a few minutes well spent.
Make sure to read pages 48-50. Reed addresses a topic rarely mentioned in today’s business books: listener bias. This is a particularly insidious problem simply because so many of us don’t even know we are biased. Here again, Reed outlines a useful countermeasure to help defeat your own listening bias.
Page 55 lists important tips regarding eye contact and the listener’s role in affecting what the speaker says. This is especially important for marketers who may sometimes have to deal with impatient or overbearing salespeople or bosses. Which means it’s important for all marketers.
Read the top paragraph on page 105 regarding note-taking and editing your notes. Reed is spot-on when stressing the value of the few minutes extra you spend developing this essential skill.
Pages 121-122 lays out six great points for chairing a meeting--use these next time to boost your Bloom Team meeting.
And pages 151 through 156 relate an excellent case study for marketers and salespeople.
Positive Listening by Warren H. Reed is a great place to start improving your liste
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