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Casual Articles - Small Business Help: Top 7 Assumptions that Keep Small Businesses From Success
The Internet is the most powerful employment tool on earth. Hands down.With the Web, you can access millions of job openings on thousands of sites. With email, you can quickly contact employers and ask for interviews.Yet, if used incorrectly, the Internet can actually prevent you from being as productive as possible in your search for work.How? Why?Here are four mistakes that commonly befall job seekers using the Internet. Avoid them, and get hired faster.1) Don't Email Your Resume WrongI've written before (http://www.startribune.com/stories/1416/4371900.html) on how to create a text version of your resume for emailing t
You may think it is, but your resume isn't really about you at all.In fact, you aren't even the subject of the document.Sure, without you there wouldn't BE at a resume, but that's not the point. Anybody reading your resume doesn't want it to be about the "you" that is in good health, or the "you" that has hobbies and interests outside work, or the "you" that likes movies and traveling.It's nice for an interviewer to find an affable person who would be a great member of the team. Those are good qualities to have. But they come across during the interview, without much extra effort on your part (sometimes none, if you're well prepared).
Assumption #1 - Everyone needs my product or service.
During a recent workshop on business building for local business owners in Northwest Indiana, one of the participants said with great conviction that "Everyone needs a health store." I respectfully challenged that assumption by providing some examples from my own family including a 102-year-old grandmother and a
I always buy my fresh fruit and vegetables from a little corner market, even though it's right near a big supermarket that sells at cheaper prices.Why am I a loyal customer despite the fact I have to pay more?It's because they remember my name each time I shop there, and if my bag is too heavy, they'll deliver it to my home. The big supermarket does none of these things.If that small business didn't look after their customers, they'd be forced to close their doors within a month. Repeat business is absolutely essential for their survival. It's essential for the survival of every small business.So as a small business owner, how do yo
Assumption #1 - Everyone needs my product or service.
During a recent workshop on business building for local business owners in Northwest Indiana, one of the participants said with great conviction that "Everyone needs a health store." I respectfully challenged that assumption by providing some examples from my own family including a 102-year-old grandmother and
Managing with and through other people is how effective managers get things done. Effective managers never assume that they know it all, and they take a humble stance toward knowledge and the skills and capabilities of those around them.They seek out new ideas from other people who they come in contact with and incorporate and find ways to apply this newfound knowledge in their own business activities. They have an always-learning mindset, this being one of the highly valued qualities of good leadership.Managing like this seems to come naturally to some people, while others have to learn how to manage in this way. The thing is that such leadershi
Assumption #1 - Everyone needs my product or service.
During a recent workshop on business building for local business owners in Northwest Indiana, one of the participants said with great conviction that "Everyone needs a health store." I respectfully challenged that assumption by providing some examples from my own family including a 102-year-old grandmother and
Dental marketing for some is a chore. One that quite often we want to pay someone else to do. But with outside dental marketing now costing 5 figures, many are looking for viable alternatives to drive new patients to their practice.Why market? Lets be truthful. You are not looking for new patients, more work, or even to become famous. You are looking to make more money.Do you know someone (maybe you) that has the little placard that reads: “send us a referral and receive $25.00 off your next visit” or “the greatest compliment you can give us is sending your friends and family to us,” nailed to the wall?It’s small, unobtrusive, doesn’t re
You need to begin to get the measure of people early on. Beware of thinking you are an expert psychologist, but do:• Listen to what people say and how they say it• Read between the lines• Check immediately anything that is unclear• Address (or note) any apparent hidden agendas• Be aware of the informal communications channels as well as the hierarchical ones• Note any areas requiring further investigationYou need to get to know people, their working methods, strengths and weaknesses. This cannot be done in five minutes; start early and handle it objectively.Beware of making, and acting on unwarranted, in
Assumption #2 - I can't spend time working ON my business.
Having worked with a variety of small business owners to help them create executable strategic plans, this assumption is disastrous. When business owners assume that they must focus 99% of their time working IN the business instead of ON the business, the chances that the business will falter in the future have been greatly increased. This assumption is verified in the book It's Not the Big that Eat the Small…It's th
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