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Casual Articles - What Do Your Customers Really Need?
A person or business that might buy from you is called a prospect. But they might just as accurately be called a skeptic. We live in the age of the spam filter. And call-display. We live in what fellow-copywriter Herschell Gordon Lewis calls, “The Age of Skepticism.”Your sales letters must overcome your reader’s built-in baloney detector. Your prospective customers are on their gu
Once you realize you need tires, how do you decide which ones to buy? Well, if safety is such a priority, you would buy the high-end tires with the best performance in all kinds of weather conditions.
However, buying the hi
My research has clearly shown that, when it comes to selling, the part we're most comfortable with is talking about what we do - explaining our services and how we can help the client. So what do you think happens in most sales encounters? That's right… we tell 'em what we do. Problem #1 - Clients don't really want to know what we do.
We buy tires because we have to. We are not usually thrilled at shelling out a large chunk of money for something as un-glamorous as tires. But we do it anyway.
Why?
We think we need tires. But, what we really need is safety.
When your mechanic tells you your old tires are unreliable, even dangerous, your priorities suddenly change. You put aside other plans, like buying a new plasma TV, because your need to be safe on the road is more important.
What's all this talk about tires? Isn't this an article about customer needs?
Customers don't need what you are trying to sell them. They do, however, have deep, universal, human needs that they are trying to satisfy. You will be able to market and sell more effectively if you can identify the needs of your customers, and how your products helps to satisfy those needs.
Sometimes, it gets a little tricky to sort out.
Once you realize you need tires, how do you decide which ones to buy? Well, if safety is such a priority, you would buy the high-end tires with the best performance in all kinds of weather conditions.
However, buying the hi
What colors have you chosen for your marketing materials? What were your reasons for making that particular choice? Was it because you liked those particular colors, or did you have a particular marketing message in mind? While visual appeal is an important consideration, your color choices could be sending a specific message to the people who view them. Are you sure you know what that m
Why?
We think we need tires. But, what we really need is safety.
When your mechanic tells you your old tires are unreliable, even dangerous, your priorities suddenly change. You put aside other plans, like buying a new plasma TV, because your need to be safe on the road is more important.
What's all this talk about tires? Isn't this an article about customer needs?
Customers don't need what you are trying to sell them. They do, however, have deep, universal, human needs that they are trying to satisfy. You will be able to market and sell more effectively if you can identify the needs of your customers, and how your products helps to satisfy those needs.
Sometimes, it gets a little tricky to sort out.
Once you realize you need tires, how do you decide which ones to buy? Well, if safety is such a priority, you would buy the high-end tires with the best performance in all kinds of weather conditions.
However, buying the hi
A proven way to reactivate lapsed donors is to ask them why they have stopped giving. You can do this with a survey that you enclose in your mailing. Or you can leave space on the reply device for a few questions. According to Stephen Hitchcock, in his book, Open Immediately! Straight Talk on Direct Mail Fundraising, asking lapsed donors why they are no longer givin
What's all this talk about tires? Isn't this an article about customer needs?
Customers don't need what you are trying to sell them. They do, however, have deep, universal, human needs that they are trying to satisfy. You will be able to market and sell more effectively if you can identify the needs of your customers, and how your products helps to satisfy those needs.
Sometimes, it gets a little tricky to sort out.
Once you realize you need tires, how do you decide which ones to buy? Well, if safety is such a priority, you would buy the high-end tires with the best performance in all kinds of weather conditions.
However, buying the hi
The operational risk requirements of Basel II proposes three measurement methodologies for calculating the operational risk capital charges. These are the Basic Indicator Approach, the Standardized Approach and the Advanced Measurement Approach.Under the Basic Indicator Approach banks must hold capital for operational risk equal to the average over the previous three years of a fi
Sometimes, it gets a little tricky to sort out.
Once you realize you need tires, how do you decide which ones to buy? Well, if safety is such a priority, you would buy the high-end tires with the best performance in all kinds of weather conditions.
However, buying the hi
If there is one thing I can’t say enough it is that the most important part of your mailing campaign is your mailing list. It is vital that you put the right amount of energy into learning about lists – who to mail to – so that your mailing efforts aren’t wasted. There are a few different ways that you can get an adequately targeted list.As always the first step is to determine w
Once you realize you need tires, how do you decide which ones to buy? Well, if safety is such a priority, you would buy the high-end tires with the best performance in all kinds of weather conditions.
However, buying the highest quality tires, may threaten with your financial security, leaving you short of resources to meet other basic needs.
On the other hand, perhaps your need for financial security is satisfied, and you can afford the high-performance tires. Your need for status may be your primary motivator. You might decide that new rims for your Audi help you satisfy your need for status, esteem and respect.
We are all trying to satisfy common human needs. Often, we buy things to satisfy those needs.
Abraham Maslow developed the theory of a hierarchy of human needs. He believed that people have five levels of needs:
1. Physiological (biological)
2. Safety
3. Love/Belonging
4. Status (Esteem)
5. Actualization.
According to his theory, we must have our basic, lower level, physiological needs met before we can move on to higher level needs.
So, when it comes to buying tires, we will not be concerned with status, unless our lower level need for safety and security is satisfied.
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