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    So What's in a Franchise?
    The globalization of economies has lead to intense branding campaigns. Companies that have started out in just one state are now competing for worldwide share of the market. Because of this, small starts up companies are finding it harder and harder to compete with established brands while bigger companies swallows up most of the market in their scope. Bott
    eity as their consultant or teacher.

    Tom Gardner of The Motley Fool was asked recently to comment on the difference between Warren Buffet (CEO, Berkshire Hathaway) and Kenneth Lay (CEO, Enron) and the culture they created as head of their companies. He said, "I try to see what traits travel with greatness among leaders, and what traits travel with impend

    Secret Classified Ad Formula Sucks in Prospects Like a Tornado! -- Part 2
    Next, assuming everything is copasetic (an old jazz term) prospects will want to know what hoops they have to jump through to get their prize.People are lazy. The less they have to do the better. Asking for a SASE(Self Addressed Stamped Envelope) in the Internet age will surely lose you a ton of prospects.The next question is the cost. What will
    On NPR radio's "Fresh Air" program, they did a tribute to Lorraine Hunt Lieberson, the famous mezzo-soprano who died recently at age 52 after a long illness. Lloyd Schwartz said of her, "She went from triumph to triumph, yet never became a Diva, never lost her sense of purpose, or her sense of humor about herself." In the world of opera where everyone wants to play the starring role, to be the Diva, she remained modest, true to herself and her art.

    Modesty is an underrated business trait. When our egos get in the way, we lose touch with the deepest part of ourselves and we no longer communicate with customers in a true sense of partnership and friendship. For me, the spark of satisfaction is a deep, resounding "click" inside me when I've done good work. When ego arises, I'm no longer listening to my inner self or to others; I'm only listening to my emotional need for attention.

    Have you ever worked with a person so stuck on themselves that they aren't really listening to you? Have you ever hired someone who spent more time bragging about their greatness (or educational pedigree, or whom they know, or how much money they earn) than on helping you with your own challenges and dreams? It absolutely drains the energy out of the interaction when you're asked to idolize the people you hire, and leaves you feeling exhausted, or worse, annoyed. No one wants to feel "less than" someone they work with. No one likes hiring a deity as their consultant or teacher.

    Tom Gardner of The Motley Fool was asked recently to comment on the difference between Warren Buffet (CEO, Berkshire Hathaway) and Kenneth Lay (CEO, Enron) and the culture they created as head of their companies. He said, "I try to see what traits travel with greatness among leaders, and what traits travel with impendi

    Do You Really Need A Customer Database?
    For over 20 years I have worked as an independent IT/Business consultant for some of the most prestigious organisations in the world including companies like Telstra, BHP, BMA Coal, Suncorp Metway and many many more. But it still astounds me, that there are still companies out in the market place, even to this day, that still don’t value the need for a Custom
    play the starring role, to be the Diva, she remained modest, true to herself and her art.

    Modesty is an underrated business trait. When our egos get in the way, we lose touch with the deepest part of ourselves and we no longer communicate with customers in a true sense of partnership and friendship. For me, the spark of satisfaction is a deep, resounding "click" inside me when I've done good work. When ego arises, I'm no longer listening to my inner self or to others; I'm only listening to my emotional need for attention.

    Have you ever worked with a person so stuck on themselves that they aren't really listening to you? Have you ever hired someone who spent more time bragging about their greatness (or educational pedigree, or whom they know, or how much money they earn) than on helping you with your own challenges and dreams? It absolutely drains the energy out of the interaction when you're asked to idolize the people you hire, and leaves you feeling exhausted, or worse, annoyed. No one wants to feel "less than" someone they work with. No one likes hiring a deity as their consultant or teacher.

    Tom Gardner of The Motley Fool was asked recently to comment on the difference between Warren Buffet (CEO, Berkshire Hathaway) and Kenneth Lay (CEO, Enron) and the culture they created as head of their companies. He said, "I try to see what traits travel with greatness among leaders, and what traits travel with impend

    A PR Question For Chinese Managers
    As the practice of public relations in China continues to mature, it seems appropriate to ask whether Chinese business managers – tutored as they have been by European, North American and other PR specialists – continue to apply major public relations emphasis to print and broadcast communications tactics. In other words, do they still see PR through the
    "click" inside me when I've done good work. When ego arises, I'm no longer listening to my inner self or to others; I'm only listening to my emotional need for attention.

    Have you ever worked with a person so stuck on themselves that they aren't really listening to you? Have you ever hired someone who spent more time bragging about their greatness (or educational pedigree, or whom they know, or how much money they earn) than on helping you with your own challenges and dreams? It absolutely drains the energy out of the interaction when you're asked to idolize the people you hire, and leaves you feeling exhausted, or worse, annoyed. No one wants to feel "less than" someone they work with. No one likes hiring a deity as their consultant or teacher.

    Tom Gardner of The Motley Fool was asked recently to comment on the difference between Warren Buffet (CEO, Berkshire Hathaway) and Kenneth Lay (CEO, Enron) and the culture they created as head of their companies. He said, "I try to see what traits travel with greatness among leaders, and what traits travel with impend

    A Sample Sales Resume Will Sell You to Your Employer
    If you are already a sales person, or if you are hoping to gain a sales position, then you should consider your resume to be the first step in a sales presentation that sells you as an employee to your prospective employer. Even if you consider yourself to be somewhat of an expert in sales, you might find that selling yourself using one or two sheets of paper
    ucational pedigree, or whom they know, or how much money they earn) than on helping you with your own challenges and dreams? It absolutely drains the energy out of the interaction when you're asked to idolize the people you hire, and leaves you feeling exhausted, or worse, annoyed. No one wants to feel "less than" someone they work with. No one likes hiring a deity as their consultant or teacher.

    Tom Gardner of The Motley Fool was asked recently to comment on the difference between Warren Buffet (CEO, Berkshire Hathaway) and Kenneth Lay (CEO, Enron) and the culture they created as head of their companies. He said, "I try to see what traits travel with greatness among leaders, and what traits travel with impend

    China Manufacturing Secrets
    China's focus is to become the manufacturer to the world. Their rate of expansion is 15% or higher over the last few years and is maxing out many of the resources of the country and world. Commodity prices for metal, concrete and other natural resources have skyrocketed. Chinese power plants can not produce enough electricity to keep up with the industrial
    eity as their consultant or teacher.

    Tom Gardner of The Motley Fool was asked recently to comment on the difference between Warren Buffet (CEO, Berkshire Hathaway) and Kenneth Lay (CEO, Enron) and the culture they created as head of their companies. He said, "I try to see what traits travel with greatness among leaders, and what traits travel with impending failure." He continues, "Enron really had an very arrogant and hard-driving culture, very focused on the next three months of business. Warren Buffet is very well known throughout his professional career for having demonstrated humility. I think humility and arrogance is something that anyone should look at, whether it's an organization you're working at or a company you're thinking about investing in."

    I never want to be a Diva or Prima Donna. I'll never take on the label of Goddess or Queen in my marketing tag line. I don't want to live 100% of my life on center stage. I'd rather live for the future growth, stability and reputation of my company, not the next three month's of profit.

    I choose to stay grounded, natural and approachable, connected to my clients and their needs. It's more important that I be true to my values and philosophies, a consummate artist in the business world, constantly honing my craft. When I die, I want my clients to say, "She was a selfless mentor and teacher, a life long learner, an honorable partner, and a graceful friend."

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