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Casual Articles - Growing Though Emotions
Before I go into the top 5 ways in which to double the response of your advertising, I need to tell you something. But before I tell you this one thing that will change the way you view advertising forever and put you ahead of 95% of the businesses out there, you must promise me you will have an open mind.Promise?Ok. The one thing I have to tell you, that is the basis of all advertising and what you must keep on your mind everytime you do your advertising is that:Advertising is Salesmanship MultipliedHave you read that before? If not, that’s okay...not many businesses know this. If they knew this, then there wouldn’t be so much trash on TV, in the newspapers, on billboards, in magazines and on the radio.To understand the concept, imagine that each one of those people reading the newspaper (there could be thousands if not millions) are glancing at your ad. Salesmanship multiplied means having a lot of salespeople promoting your product or service to each one of those people...with t
I have worked with many business owners that want to grow their business… yet their excuse is ‘they’re too busy, and that they ‘don’t have the time’.
They often say to me…
Case ‘I’d love t
Can your level of education hurt your chances at a job?As a recruiter, I’ve seen instances where: 1. A person is considered to be under educated: I’ve dealt with several companies who won’t consider a candidate unless they have a certain level of education ie. a university or college degree. In some cases a certain level of education might be absolutely necessary (ie. if you’re an accountant, the company might require you to be certified) but in other cases it might simply be company policy that every employee needs a minimum level of education.2. A person is considered to be over educated: I can recall several instances when a hiring manager declined to interview a candidate because they felt that the candidate was “too” educated or looking at it another way, too theoretical and not hands-on enough. How can you strike a balance between the two?To be honest, it really depends on your specific situation and the job you are pursuing.While you don’t want to le
Emotions
Yes emotions.
It sounds funny to some people… until they are in the situation to experience them.
In Fact, many business owners say to me… ‘Gee if I could grow my business to make a million a year – I’d do it’.
It sounds easy to do.
The reality for most people is - it isn’t.
For some reason when you are faced with achieving great success, emotions can come up and disrupt/delay or eliminate your opportunities.
You can have emotions that make you scared of failure.
You can have emotions that make you scared of success.
You can even have emotions that make you both scared of failure and success at the same time.
Let me give you an example of how emotions can disrupt your business growth.
I have worked with many business owners that want to grow their business… yet their excuse is ‘they’re too busy, and that they ‘don’t have the time’.
They often say to me…
Case ‘I’d love to
If you are thinking of applying for a legal secretary job its important to understand what exactly the job entails. We’ve come up with eight duties which are common to many legal secretaries.Plan and Organise Schedules – Solicitors are very busy people, so it’s important to keep their diary and schedule well organised. Solicitors usually charge their clients by the time they spend down to the minute. As a consequence it’s really important for legal secretaries to help create an organised schedule.Prepare Documents – There are all kinds of documents that are created in law firms for both internal and external purposes. Often the legal secretary will be responsible for producing these documents. The paper work can vary from law firm to law firm, client to client but the responsibility usually falls upon the legal secretary.File Legal Documents – If a case is going to court a lot of paperwork is usually required. At many law firms legal secretaries submit and
It sounds funny to some people… until they are in the situation to experience them.
In Fact, many business owners say to me… ‘Gee if I could grow my business to make a million a year – I’d do it’.
It sounds easy to do.
The reality for most people is - it isn’t.
For some reason when you are faced with achieving great success, emotions can come up and disrupt/delay or eliminate your opportunities.
You can have emotions that make you scared of failure.
You can have emotions that make you scared of success.
You can even have emotions that make you both scared of failure and success at the same time.
Let me give you an example of how emotions can disrupt your business growth.
I have worked with many business owners that want to grow their business… yet their excuse is ‘they’re too busy, and that they ‘don’t have the time’.
They often say to me…
Case ‘I’d love t
The appeal of starting a business is universal. While there are many reasons for desiring to launch a business, there are definitely needs that are universally fulfilled by starting one.As you have read many times, and as you might well know, starting a business can help you manage your time, supply you with a supplemental or full time income, and help you improve your quality of life.But the reason most businesses stay in the drawing board, or in our imagination, is because of the financial resources that they require.Most businesses need a capitalization of upwards of a $100,000 just to open their doors. That sum does not include variable expenses such as advertising, employee salaries, and insurance.So what can entrepreneurial minded individuals do when they are faced with small budgets?Speaking from my own experience, one of the easiest businesses to get into, which requires minimal spending, is the wholesale and closeout business.I have been running my own wholesale and closeout b
The reality for most people is - it isn’t.
For some reason when you are faced with achieving great success, emotions can come up and disrupt/delay or eliminate your opportunities.
You can have emotions that make you scared of failure.
You can have emotions that make you scared of success.
You can even have emotions that make you both scared of failure and success at the same time.
Let me give you an example of how emotions can disrupt your business growth.
I have worked with many business owners that want to grow their business… yet their excuse is ‘they’re too busy, and that they ‘don’t have the time’.
They often say to me…
Case ‘I’d love t
Imagine for a moment that you manage the marketing activities for a relatively well-known, non-alcoholic drink. You’re competing for buyers’ attention at an upcoming industry trade show. How can you take on Coca-Cola®, Pepsi®, Maxwell House Coffee®, Lipton Iced Tea®, 7 Up®, Gatorade® and all the other mammoth brands? They have huge booth spaces, monstrous marketing budgets and worldwide distribution.Is there any hope for you?Not if you try to compete on their turf. You simply don’t have the resources available to you to make a difference. Your only hope is to battle them on the fields where you have a distinct advantage. Here is where you can use your most effective combat weapons – creativity and imagination.Because the big brands have so many resources at their disposal, they rarely rely on “thinking skills” (most small business owners don’t either because they’re too lazy). And that is precisely how you attack them and win.Suppose your brand on the trade show floor is Yoo-hoo®, the delicious cho
You can have emotions that make you scared of success.
You can even have emotions that make you both scared of failure and success at the same time.
Let me give you an example of how emotions can disrupt your business growth.
I have worked with many business owners that want to grow their business… yet their excuse is ‘they’re too busy, and that they ‘don’t have the time’.
They often say to me…
Case ‘I’d love t
In the past few years, news headlines have screamed of high profile scandals involving big names and companies like Martha Stewart, Enron, and Tyco. Because of these high profile scandals, businesses and individuals are becoming more and more aware of the importance of ethics in the workplace and in everyday life. What role do ethics play in your cleaning business?You will often (and perhaps always) be cleaning your clients' buildings at night when no one from the business is around. In addition, you might have access to areas that have confidential or nonpublic types of information. Because of this, it is critical that your customers can trust your cleaning company and believe that you and your employees will act ethically.Business ethics set standards and establish a value system for how your business will operate. It is important to remember that ethics are much more than just not "breaking the law". They are standards of "right" and "wrong" that dictate what people should and should not do. Acts such as inten
I have worked with many business owners that want to grow their business… yet their excuse is ‘they’re too busy, and that they ‘don’t have the time’.
They often say to me…
Case ‘I’d love to grow my business but I’m just too busy. If I had more time, I’d easily grow the business’.
So they start working with me.
We put into place certain things that free up their time – so that they can then grow their business.
You know what happens… Well, all of a sudden, they can’t use the ‘I don’t have the time’ excuse anymore.
And for many business owners – it’s terrifying.
All of a sudden they have the time, and they know what they HAVE to do to grow their business, but for various reasons they can’t bring themselves to do the things they know will grow their business.
So they start creating situations in their business, that will draw them back into the ‘day to day’ activities of the business and away from ‘growing’ their business.
They start self-sabotaging their success.
Can you relate to that?
Let me give you some examples…
Instead of going out and selling – y
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