This is a great opportunity to get out the word about the other sites you are cross-promoting. Ask other newsletter providers to mention you in exchange! It’s easier than you think! And, newsletter owners are almost always in need of content. Maybe you could offer to provide an article or two in exchange for a shout out. If you don't have a newsletter, consider hiring someone to help!

E-books are another method of cross-promotion. If you have a

Cross-promotion is something that has been utilized in business to business (b2b) marketing for many years. However, many small business owners either fail to realize the value of this type of marketing or they simply are unwilling to make the connections necessary to develop a web of promotion for their business.

If you want to think about how cross promotion actually works, put it in the frame of reference of a barter system. When you promote a business on your marketing materials, that business provides an advertisement for your business in return. The benefit of this technique is the cost.

IT IS FREE ADVERTISING! Yes, the technique of cross-promotional marketing really just seems too easy to be effective. However, this simple and primitive advertising swap really works well in a lot of situations. The question is – will it work for you?

The answer is probably yes if you are a local company that provides products or services that can be easily matched with other local service providers or retailers. For example, if you operate a window cleaning company, you would be able to trade ads with a window manufacturer, a window installer and perhaps even some different cleaning companies (house, office, carpet, etc.).

And, the answer is probably also yes if you are an internet based business. Actually, internet cross-promotion is much easier than brick and mortar style cross promotion! You can use a link exchange service to communicate on your behalf, but quite honestly my experience has been that making connections with sites offering complimentary services and products is a much better approach. And, you will be able to guarantee that the sites on which your links appear are legitimate.

If you operate an internet business, send out a subscription-based newsletter. This is a great opportunity to get out the word about the other sites you are cross-promoting. Ask other newsletter providers to mention you in exchange! It’s easier than you think! And, newsletter owners are almost always in need of content. Maybe you could offer to provide an article or two in exchange for a shout out. If you don't have a newsletter, consider hiring someone to help!

E-books are another method of cross-promotion. If you have an

business on your marketing materials, that business provides an advertisement for your business in return. The benefit of this technique is the cost.

IT IS FREE ADVERTISING! Yes, the technique of cross-promotional marketing really just seems too easy to be effective. However, this simple and primitive advertising swap really works well in a lot of situations. The question is – will it work for you?

The answer is probably yes if you are a local company that provides products or services that can be easily matched with other local service providers or retailers. For example, if you operate a window cleaning company, you would be able to trade ads with a window manufacturer, a window installer and perhaps even some different cleaning companies (house, office, carpet, etc.).

And, the answer is probably also yes if you are an internet based business. Actually, internet cross-promotion is much easier than brick and mortar style cross promotion! You can use a link exchange service to communicate on your behalf, but quite honestly my experience has been that making connections with sites offering complimentary services and products is a much better approach. And, you will be able to guarantee that the sites on which your links appear are legitimate.

If you operate an internet business, send out a subscription-based newsletter. This is a great opportunity to get out the word about the other sites you are cross-promoting. Ask other newsletter providers to mention you in exchange! It’s easier than you think! And, newsletter owners are almost always in need of content. Maybe you could offer to provide an article or two in exchange for a shout out. If you don't have a newsletter, consider hiring someone to help!

E-books are another method of cross-promotion. If you have a

re a local company that provides products or services that can be easily matched with other local service providers or retailers. For example, if you operate a window cleaning company, you would be able to trade ads with a window manufacturer, a window installer and perhaps even some different cleaning companies (house, office, carpet, etc.).

And, the answer is probably also yes if you are an internet based business. Actually, internet cross-promotion is much easier than brick and mortar style cross promotion! You can use a link exchange service to communicate on your behalf, but quite honestly my experience has been that making connections with sites offering complimentary services and products is a much better approach. And, you will be able to guarantee that the sites on which your links appear are legitimate.

If you operate an internet business, send out a subscription-based newsletter. This is a great opportunity to get out the word about the other sites you are cross-promoting. Ask other newsletter providers to mention you in exchange! It’s easier than you think! And, newsletter owners are almost always in need of content. Maybe you could offer to provide an article or two in exchange for a shout out. If you don't have a newsletter, consider hiring someone to help!

E-books are another method of cross-promotion. If you have a

ion is much easier than brick and mortar style cross promotion! You can use a link exchange service to communicate on your behalf, but quite honestly my experience has been that making connections with sites offering complimentary services and products is a much better approach. And, you will be able to guarantee that the sites on which your links appear are legitimate.

If you operate an internet business, send out a subscription-based newsletter. This is a great opportunity to get out the word about the other sites you are cross-promoting. Ask other newsletter providers to mention you in exchange! It’s easier than you think! And, newsletter owners are almost always in need of content. Maybe you could offer to provide an article or two in exchange for a shout out. If you don't have a newsletter, consider hiring someone to help!

E-books are another method of cross-promotion. If you have a

This is a great opportunity to get out the word about the other sites you are cross-promoting. Ask other newsletter providers to mention you in exchange! It’s easier than you think! And, newsletter owners are almost always in need of content. Maybe you could offer to provide an article or two in exchange for a shout out. If you don't have a newsletter, consider hiring someone to help!

E-books are another method of cross-promotion. If you have an e-book that will benefit not only your business, but other businesses as well, considering offering the book for free to other business owners who could place it on their site or offer it to clients. Naturally, you will be listed as the author!

Conclusion It is imperative to make sure that the businesses with whom you are cross-promoting offer something of quality for your clients and customers. Reputation is important, especially for smaller businesses. Never ever ever consider cross-promoting a competitor! Instead, make the offer to complimentary businesses who can definitely offer your quality services and products to their own clients and customers without the risk of losing business.