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    Top of the Mind Awareness in Equine Marketing: Familiarity Breeds Sales
    One of the large challenges you face as an equine marketer is achieving what marketing professionals call "top of the mind awareness" of your horses and business.What is Top of the Mind Awareness? Top of the Mind Awareness, or "TOMA," is being the first supplier a prospective customer thinks of when they think about the horses, equine products, or horse-related services that you offer. Incre
    Mileage" for your search. There are programs starting at $5.00.

    If you are PDA-less, then there are several options.

    1) store a pad of paper in your glove box with several pens

    2) get one of those pads you can stick to your dashboard

    3) log it in your day planner or calendar that you carry around with you.

    Tax Categories to file under: (these are taken from the IRS Schedule C form, choose the ones you use)

    Advertising
    Commissions and Fees (you know all t

    How to Answer The Most Difficult Interview Questions
    The following 'difficult' questions are common to most tricky or adversarial interviews. In order to convince the interviewer that you are the best person for the job, you must prepare and rehearse your answers meticulously. Study the job description and the candidate profile; research the company; and match your skills and accomplishments to the employer's requirements.When preparing your answers, consid
    How many of you have a shoebox of receipts that you go through at the end of every year? Do you pay an accountant to go through those receipts for you? You already know how important it is to keep track of those receipts and take each and every deduction you can. Below are some tricks that I use so that when tax time comes, I don't spend hours getting ready to do my taxes or have to pay someone to organize FOR me. My hope is to make your "tax life" a little less stressful.

    Organizing receipts throughout the year:

    1) Get a plastic expanding file folder with 10-20 pockets and self-labeling tabs in it ($9.00-$15.00 @ Staples)

    2) Make sure it is easy for YOU to open and close. Most have an elastic band that is easy to use.

    3) Create tabs for each tax category that you will have receipts for (see list of possible categories below)

    4) Put the file folder in a place where you'll see it and use it!!

    5) Whenever you take receipts out of your pocket, wallet, purse etc... place it in the appropriate pocket in your file.

    6) At the end of the year, you have two choices.

    a) put all receipts in corresponding manilla folders and place into a tax box

    b) bundle each pocket with a rubber band or paper clip. label them with sticky notes and put them in the last 2 or 3 empty pockets.

    If you REALLY want to be organized:

    1) Create a spreadsheet to track all of those receipts

    2) Every time you get a receipt enter the amount, description and tax category into your spreadsheet.

    3) Then file the receipt away

    4) At the end of the year, you can print out your spreadsheet and put it with the bundled or filed receipts.

    5) If you have a PDA, there is a software program called QuickOffice, that I highly recommend. You can take any MS Excel or MS Word document with you on your palm (some PDA's come with a similar program).What about that pesky mileage report?

    Do you have a PDA? There are many different software programs you can download. Go to http://www.handango.com and type in "Mileage" for your search. There are programs starting at $5.00.

    If you are PDA-less, then there are several options.

    1) store a pad of paper in your glove box with several pens

    2) get one of those pads you can stick to your dashboard

    3) log it in your day planner or calendar that you carry around with you.

    Tax Categories to file under: (these are taken from the IRS Schedule C form, choose the ones you use)

    Advertising
    Commissions and Fees (you know all th

    How to Construct Presentations that Sell!
    The dramatization, or showmanship, in your sales presentation allows you to appeal to as many of the client’s senses as possible. The more of his senses you can involve the more impact your product will have. Ask him to handle it, feel it, use it, if appropriate taste it, smell it or listen to it. Taste, touch, smell, looking involve the emotions. Build into your demonstration every opportunity for your clie
    trong>

    1) Get a plastic expanding file folder with 10-20 pockets and self-labeling tabs in it ($9.00-$15.00 @ Staples)

    2) Make sure it is easy for YOU to open and close. Most have an elastic band that is easy to use.

    3) Create tabs for each tax category that you will have receipts for (see list of possible categories below)

    4) Put the file folder in a place where you'll see it and use it!!

    5) Whenever you take receipts out of your pocket, wallet, purse etc... place it in the appropriate pocket in your file.

    6) At the end of the year, you have two choices.

    a) put all receipts in corresponding manilla folders and place into a tax box

    b) bundle each pocket with a rubber band or paper clip. label them with sticky notes and put them in the last 2 or 3 empty pockets.

    If you REALLY want to be organized:

    1) Create a spreadsheet to track all of those receipts

    2) Every time you get a receipt enter the amount, description and tax category into your spreadsheet.

    3) Then file the receipt away

    4) At the end of the year, you can print out your spreadsheet and put it with the bundled or filed receipts.

    5) If you have a PDA, there is a software program called QuickOffice, that I highly recommend. You can take any MS Excel or MS Word document with you on your palm (some PDA's come with a similar program).What about that pesky mileage report?

    Do you have a PDA? There are many different software programs you can download. Go to http://www.handango.com and type in "Mileage" for your search. There are programs starting at $5.00.

    If you are PDA-less, then there are several options.

    1) store a pad of paper in your glove box with several pens

    2) get one of those pads you can stick to your dashboard

    3) log it in your day planner or calendar that you carry around with you.

    Tax Categories to file under: (these are taken from the IRS Schedule C form, choose the ones you use)

    Advertising
    Commissions and Fees (you know all t

    Now It's The Employee (not the Customer) Who's Always Right!
    It’s such a time-honored maxim it seems all but ordained by God. The customer is always right! Yes, a company’s most desirable objective must always be to keep its customers both loyal and happy. Certainly, it’s the secret to business success.And how does one achieve this? By paying attention to your customers, i.e., serving them, listening, adjusting, responding. You do whatever they say, making sure you
    file.

    6) At the end of the year, you have two choices.

    a) put all receipts in corresponding manilla folders and place into a tax box

    b) bundle each pocket with a rubber band or paper clip. label them with sticky notes and put them in the last 2 or 3 empty pockets.

    If you REALLY want to be organized:

    1) Create a spreadsheet to track all of those receipts

    2) Every time you get a receipt enter the amount, description and tax category into your spreadsheet.

    3) Then file the receipt away

    4) At the end of the year, you can print out your spreadsheet and put it with the bundled or filed receipts.

    5) If you have a PDA, there is a software program called QuickOffice, that I highly recommend. You can take any MS Excel or MS Word document with you on your palm (some PDA's come with a similar program).What about that pesky mileage report?

    Do you have a PDA? There are many different software programs you can download. Go to http://www.handango.com and type in "Mileage" for your search. There are programs starting at $5.00.

    If you are PDA-less, then there are several options.

    1) store a pad of paper in your glove box with several pens

    2) get one of those pads you can stick to your dashboard

    3) log it in your day planner or calendar that you carry around with you.

    Tax Categories to file under: (these are taken from the IRS Schedule C form, choose the ones you use)

    Advertising
    Commissions and Fees (you know all t

    Wholesale Information: How to Buy at Real Wholesale Prices
    Learn how you can buy merchandise at real wholesale prices. You have to learn how wholesale prices can vary so you can know when you are buying at real wholesale prices and not what the supplier wants you to believe are wholesale prices.Is finding products at wholesale prices difficult? The answer is no. It’s not difficult. The difficult part is getting them for “real” wholesale prices.What do I
    file the receipt away

    4) At the end of the year, you can print out your spreadsheet and put it with the bundled or filed receipts.

    5) If you have a PDA, there is a software program called QuickOffice, that I highly recommend. You can take any MS Excel or MS Word document with you on your palm (some PDA's come with a similar program).What about that pesky mileage report?

    Do you have a PDA? There are many different software programs you can download. Go to http://www.handango.com and type in "Mileage" for your search. There are programs starting at $5.00.

    If you are PDA-less, then there are several options.

    1) store a pad of paper in your glove box with several pens

    2) get one of those pads you can stick to your dashboard

    3) log it in your day planner or calendar that you carry around with you.

    Tax Categories to file under: (these are taken from the IRS Schedule C form, choose the ones you use)

    Advertising
    Commissions and Fees (you know all t

    The Buying Process
    Many entrepreneurs, who are concentrating on their good idea, do not know how to make the sales need to make their companies succeed. I suggest that they concentrate on the BUYING Process instead of the Sales Process. So, what is the Buying Process?The first step a buyer needs to take is to get the customer to like you. This relationship might begin at a networking event or business expo, watching your ki
    Mileage" for your search. There are programs starting at $5.00.

    If you are PDA-less, then there are several options.

    1) store a pad of paper in your glove box with several pens

    2) get one of those pads you can stick to your dashboard

    3) log it in your day planner or calendar that you carry around with you.

    Tax Categories to file under: (these are taken from the IRS Schedule C form, choose the ones you use)

    Advertising
    Commissions and Fees (you know all those Coaching Associations you belong to)
    Contract Labor
    Depletion
    Depreciation (most electronics get depreciated)
    Insurance
    Interest
    Legal and Professional Services
    Office Expenses
    Pension and Profit Sharing Plans
    Property Rental or Leasing
    Equipment Repairs and/or Maintenance
    Supplies
    Taxes and Licenses
    Travel
    Utilities
    Other

    For more information on these categories go here http://www.irs.gov/pub/irs-pdf/i1040sc.pdf. Starting on page 3 you'll see the EXPENSES information. The actual form is at http://www.irs.gov/pub/irs-pdf/f1040sc.pdf

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