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Casual Articles - Credentialing: An Essential Part of Promoting Yourself & Your Small Business
Your network consists of family, friends, neighbors, co-workers and former employers. It also consists of your dentist, your barber or hair stylist, your accountant and your local grocery store manager. Networking is not only who you know, but who knows you. You may know a lot of people, but how well do they know you – especially in terms of your skills, talents, creativity and potent
(1) I earned my MBA from The Drucker School, the Graduate School of Management named in his honor at Claremont Graduate University. More of my courses were taken with him, about six, than with any other prof
I was confronted (yet again) last week with a pointed reminder of one of philanthropy's biggest Achilles' heels – the often overlooked or misunderstood importance of integrating innovative communications strategies into every program.It happened during a very interesting presentation at the Philanthropy's Sweet Spot Forum, co-sponsored by Rockefeller Philanthropy Advisors and the
Millions have done it before you, and millions more will do it afterwards.
But why does it seem so tough?
One reason is credibility. When you’re just starting out, you don’t have much, so your prospects will be reluctant to believe your assertions about the good you can do for them.
How can you get them to trust that you’ll deliver if you don’t have a blazing track record?
One answer is that you need CREDENTIALS that portend a positive outcome, that signal the probable value to come.
There are all kinds of credentials, but some people are much more creative and even masterful in how they characterize them. Let me offer a few personal examples.
I studied with management guru and renowned author Peter. F. Drucker. He had a profound influence on my thinking. But there are thousands of people from coast to coast who studied with him at various universities.
What made our relationship so significant? Several things.
(1) I earned my MBA from The Drucker School, the Graduate School of Management named in his honor at Claremont Graduate University. More of my courses were taken with him, about six, than with any other prof
For quite a while now, looking online for a job is ever more popular. According to research study 66% of HR professionals are now using the Internet for their recruiting. And this has been an increase of 45% from the year before. So if you are currently looking for a job, there never has been a better time than now to look towards the internet for possible job options.In this arti
How can you get them to trust that you’ll deliver if you don’t have a blazing track record?
One answer is that you need CREDENTIALS that portend a positive outcome, that signal the probable value to come.
There are all kinds of credentials, but some people are much more creative and even masterful in how they characterize them. Let me offer a few personal examples.
I studied with management guru and renowned author Peter. F. Drucker. He had a profound influence on my thinking. But there are thousands of people from coast to coast who studied with him at various universities.
What made our relationship so significant? Several things.
(1) I earned my MBA from The Drucker School, the Graduate School of Management named in his honor at Claremont Graduate University. More of my courses were taken with him, about six, than with any other prof
Contrary to recent reports criticizing the outsourcing industry of wreaking havoc in the lives of most Americans, a research by the US Chamber of Commerce declares otherwise. The study shows that the effects of the outsourcing industry on American economy and global trade, in general, are very positive. The report also indicates that the American economy is enjoying an upsurge in profits
One answer is that you need CREDENTIALS that portend a positive outcome, that signal the probable value to come.
There are all kinds of credentials, but some people are much more creative and even masterful in how they characterize them. Let me offer a few personal examples.
I studied with management guru and renowned author Peter. F. Drucker. He had a profound influence on my thinking. But there are thousands of people from coast to coast who studied with him at various universities.
What made our relationship so significant? Several things.
(1) I earned my MBA from The Drucker School, the Graduate School of Management named in his honor at Claremont Graduate University. More of my courses were taken with him, about six, than with any other prof
“As competition increases in the medical spa industry, it is important you continually grow your business and keep the customers you already have” says Jeff Russell, President of MedSpa Financing. Marketing is one of those often neglected items. Many times MedSpa owners view this as an expense rather than a revenue generating tool. You need to regularly review your current marketing effo
I studied with management guru and renowned author Peter. F. Drucker. He had a profound influence on my thinking. But there are thousands of people from coast to coast who studied with him at various universities.
What made our relationship so significant? Several things.
(1) I earned my MBA from The Drucker School, the Graduate School of Management named in his honor at Claremont Graduate University. More of my courses were taken with him, about six, than with any other prof
Those who watched HBO's Sex and the City (SATC, now available on DVD) know the last eight episodes were less about sex and more about city. And the last three episodes, taken together could serve as a case study for a decision faced by many clients Should I follow my heart or hang on to my job?Whether you want to move to be closer to aging parents, or follow a lover into a new lif
(1) I earned my MBA from The Drucker School, the Graduate School of Management named in his honor at Claremont Graduate University. More of my courses were taken with him, about six, than with any other professor in the program.
(2) I served as his “informal chauffeur” on Saturday afternoons, shuttling him from the campus to his home in Claremont, California, about a mile away. We spent a lot of time talking, one on one, about his concepts and about management consulting. He was my consultant.
(3) He introduced me to his clients as a fellow consultant. Obviously, he had enough confidence in my abilities that he would entrust their care and guidance to me.
So, lots of people have MBA’s, as I do. Few of them have Drucker MBA’s, and even fewer studied as intensively with him as I did, or had personal and professional relationships with him, or I daresay, benefited as much as having had them.
My Drucker “credential” isn’t the same as anyone else’s. As you can see, I make a big deal out of this, and as a result, I earn respect and more business than I might, otherwise.
Here’s another, quick example:
I write articles and I have more than 1,000 to my credit. There are some writers that have up to ten times
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