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Casual Articles - Creating A Website To Fool Your Customers
I have a question for all of you Sales Managers out there. What will it take? What will it take to turn the new or mediocre sales person in your group into someone who drives revenue and reeks confidence? It will take a decision. A decision that this is the career field that I have chosen. This career is the vehicle that will facilitate my dreams coming true. This is the field that I will motivate and dedicate my professional life to.It’s not unlike becoming a physician and taking the Hippocratic Oath. It’s a turning point. A place where the mind joins the reality. “I am and alwa
• If we relate on an emotional level to the look and feel of the site
• If we feel comfortable dealing with this organisation
• If we trust the presentation of the information.
Creating the illusion with your website
Here are some elements to consider in creating your fabulous online website illusion:
Before you begin, do some research. Look a
Just recently in the news there was a story about an Internet company called Image Net who conducted job interviews on Mt. Fuji in Japan. Image Net sells mostly women’s clothing on the Internet and I think it’s safe to say Image Net thinks “outside the box.”Lets examine why and see if this “outside the box thinking” is conducive to hiring new job applicants.When they put out their ad for the job there were 50 applicants. 21 were invited to climb Mt. Fuji to be interviewed. 15 of those applicants showed up and only 11 made it to the top to interview. Out of those 11 th
What are the chances of trusting a very new small business to provide you with essential products and/or services, when you learn that they are working from their backyard, have no information they can send you, AND they have no website.
Probably not very high.
So how do you present a professional business presence to your customer when you are working from your home office, with a less then zero budget? One of the challenges many new small business owners face is providing the credibility to their customers of a capable, experienced and professional business that can deliver. YOU know you can, but how do you convince everyone else?
A professional website is the solution
The solution is rather simple. If you invest time and a little money into creating a professional looking website, the rewards for your business can be tenfold your initial investment. With a professional looking website, you CAN create the credible illusion of being a much bigger business than you really are, until you actually become your illusion!
Judging a book by its cover
We all know that it’s not really fair to judge a book by its cover, but in business, that is exactly what we must do. A company’s website is often the first impression we have of who we are dealing with. The presentation and “look and feel” of a website may be the only tangible evidence we have of the credibility of a business.
We judge instantly if:
• The business looks professional
• If they are a large or small organisation
• If they are able to provide sales assistance and services/products we require
• If they appear to be trustworthy
• If they have credible contact details
• If the information we require is easy to find
We also make more unconscious decisions about a business from their website such as:
• If we relate on an emotional level to the look and feel of the site
• If we feel comfortable dealing with this organisation
• If we trust the presentation of the information.
Creating the illusion with your website
Here are some elements to consider in creating your fabulous online website illusion:
Before you begin, do some research. Look at
The keys to outselling your competition is to compare your product to theirs. When you find the differences between products, use your findings to improve your product. Below are 12 things you can compare and improve upon to outsell your competition.1. Price- Can you offer a lower price? Can you offer a higher price and increase the perceived value of your product? Do you offer easier payment options than your competition?2. Packaging- Can you package your product more attractively? Do the colors of your package relate to your product? Can you package your product
A professional website is the solution
The solution is rather simple. If you invest time and a little money into creating a professional looking website, the rewards for your business can be tenfold your initial investment. With a professional looking website, you CAN create the credible illusion of being a much bigger business than you really are, until you actually become your illusion!
Judging a book by its cover
We all know that it’s not really fair to judge a book by its cover, but in business, that is exactly what we must do. A company’s website is often the first impression we have of who we are dealing with. The presentation and “look and feel” of a website may be the only tangible evidence we have of the credibility of a business.
We judge instantly if:
• The business looks professional
• If they are a large or small organisation
• If they are able to provide sales assistance and services/products we require
• If they appear to be trustworthy
• If they have credible contact details
• If the information we require is easy to find
We also make more unconscious decisions about a business from their website such as:
• If we relate on an emotional level to the look and feel of the site
• If we feel comfortable dealing with this organisation
• If we trust the presentation of the information.
Creating the illusion with your website
Here are some elements to consider in creating your fabulous online website illusion:
Before you begin, do some research. Look a
Yes, yes, we've heard it all before... loads of life coaches, consultants and therapists are struggling to make a decent living but still stick at it because they love their job.Want to know why nearly every coach or consultant out there will always struggle?...if you're one of them then you're not going to like this one little bit...It's a lack of CREDIBILITYBUT before you hit the DELETE key just bear with me...This lack of CREDIBILITY has a cause...lack of FOCUS.If I have a particular thing I'd like to improve in my life or business, wr
Judging a book by its cover
We all know that it’s not really fair to judge a book by its cover, but in business, that is exactly what we must do. A company’s website is often the first impression we have of who we are dealing with. The presentation and “look and feel” of a website may be the only tangible evidence we have of the credibility of a business.
We judge instantly if:
• The business looks professional
• If they are a large or small organisation
• If they are able to provide sales assistance and services/products we require
• If they appear to be trustworthy
• If they have credible contact details
• If the information we require is easy to find
We also make more unconscious decisions about a business from their website such as:
• If we relate on an emotional level to the look and feel of the site
• If we feel comfortable dealing with this organisation
• If we trust the presentation of the information.
Creating the illusion with your website
Here are some elements to consider in creating your fabulous online website illusion:
Before you begin, do some research. Look a
There is an often misunderstood part of pricing that can seriously damage the profit potential. It is the effects of the costs of marketing a product or service. As an example, many manufacturers commit 20% of price to marketing; certain consumer products which are quite competitive (e.g. laundry soap) may use up to 65% of price towards advertising to stimulate the marketplace. Contractors allocate generally from nothing to 10% of their pricing to marketing (media ads).Marketing costs can consist of:1. Generating stimulus to end-users (leads)2. Commi
We judge instantly if:
• The business looks professional
• If they are a large or small organisation
• If they are able to provide sales assistance and services/products we require
• If they appear to be trustworthy
• If they have credible contact details
• If the information we require is easy to find
We also make more unconscious decisions about a business from their website such as:
• If we relate on an emotional level to the look and feel of the site
• If we feel comfortable dealing with this organisation
• If we trust the presentation of the information.
Creating the illusion with your website
Here are some elements to consider in creating your fabulous online website illusion:
Before you begin, do some research. Look a
Back in the 19th century, the Italian economist Vilfredo Pareto quantified the general relationship between a minority of producers and a majority of output. Sound familiar? The simplified version of Vilfredo Pareto's ratio, known as the 80/20 rule or the Pareto Principal, says that in most cases, 80% of production comes from 20% of producers.Quality guru J.M. Juran referred to the Pareto Principal as "The Vital Few and the Trivial Many". If you are running a company the 80/20 Parato rule has powerful implications for every area of your business.Pareto's postulate says 20%
• If we relate on an emotional level to the look and feel of the site
• If we feel comfortable dealing with this organisation
• If we trust the presentation of the information.
Creating the illusion with your website
Here are some elements to consider in creating your fabulous online website illusion:
Before you begin, do some research. Look at your competitor’s websites. Determine the ones that seem to work on first impression, and which ones don’t. Can you isolate what elements are making a website look successful and big?
Some of the more important things to consider before building your website are:
• Determine the main goal and purpose of your website
• Keep it simple
• Keep the layout and navigation consistent
• Never lose site of your target audience requirements
• Include lots of quality content
Next, most importantly - get your site professionally designed. The cost is really worth it. An unprofessional looking website will only cost you money and turn your potential customers away. A great website will help to make you money.
Use professional images on your site. A great place to get affordable stock images is at www.istockphoto.com. You can purchase images for use on your website for $1. A well used resource by many web designers!
Always have a contact or enquiries form on your site. You can include your contact details here, but if your address gives away the fact that you are working from home, leave it out. Organise a 1300 or a 1800 number to re-direct to your phone.
Make sure that your contact email addresses reflect your domain name. If you go to a web address at www.mybusiness.com, and the contact email address is phil@hotmail.com, this is a dead give away that you are dealing with a small business.
Here’s another good trick. Have a series of different email addresses for different kinds of enquiries. For example; sales@mybusiness.com for sales enquires, info@mybusiness.com for general enquiries, support@mybusiness.com for help.
Testimonials are always a high credibility factor to include – but they need to be real! Even if you have only had one customer (wh
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