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Casual Articles - Web Strategies For Small Business Owners In 2007
1. Social NetworksSocial Networks are Internet sites that bring people with similar interests and ideas together. Social Networks are exploding. Confirmation is the millions and billions paid for sites like ‘MySpace’ and ‘YouTube’. Even more powerful is posting video on social networks to 'advertise' your business.2. Internet Marketing through Membership sitesInternet Distribution is tops and growing. Membership sites are a way to attract people that are interested in what you have to offer. Free or paid membership packages a
5. Earn Revenues from Your Website
You would be pleasantly surprised to know that everyone with a website can earn revenues from it. You can become a contextual publisher (AdSense, YPN etc), become an affiliate, or simply set up your own store and sell online. With e-commerce revenues totaling up to billions of dollars; why not take a small meaningful share of the chunk? If you have a service or product you can sell online, don’t stay back.
6. Design and Visual Appeal – It Counts!
Your website needs to look visually appealing and there are no two opinions on that universally. Visua
Commit this to memory, please: To get in the media, being good is good enough.You don’t need to be perfect, or even the best in your profession. There’s no elaborate entrance exam or competition to determine who gets media coverage.The prize goes to those professionals who are competent or better, and who understand how to play the publicity game.I have absolutely nothing against advertising as a means of getting exposure and a wider audience. In many cases, it’s just what you need, and deserves a spot in your marketing mix.<
1. Redefine your web strategy
A web-strategy should be simple and focused. For example, if you are a small service based organization, your website should be able to generate leads, provide online tools, and promote you as an expert in your industry. If you are a retailer, you should be able to sell your products online or at least make a deep and active connection with your regular customers.
2. Stand out as an Expert
In spite of limited budgets you can still make your company / brand the most admirable one. Standing out as a customer-centric company requires you to provide your customers with content / information which will help them with their problems related to your product. Such content and information will go a long way in building loyalty towards your company. Good, relevant, and focused content is information in the form of articles, whitepapers, research reports and web-based tools, which is built closely around the information-requirements of your customers.
Here is an example to further clarify the concept; Let’s assume that you are an insurance agent, what would be expert content for your website? Content educating your customers and potential customers about how insurance policies work, tools and self assessment calculators, an expert blog etc. It’s important to understand that once you start providing such content regularly, you will see a large number of people coming back to your site, and also referring your company to others.
3. Open up communications
Customer Centric companies are good listeners. The web being a very interactive medium makes it easier for you and the customers to communicate. You should provide your customers the tools to communicate with you by giving contact forms, feedback forms, forums (moderated) etc. Also you can start a corporate blog, an e-newsletter, or a moderated forum to create a two-way communication with your customer base.
4. Apply the power of Search Engine Optimization
If you are still not doing it, you are missing out big time! Search engine optimization, popularly known as SEO, is about optimizing your website in a way so that it appears in the top search results when people make search queries in popular search engines like Google, Yahoo and MSN etc. Anyone can learn search engine optimization but if the lack of time and interest are what's holding you back, hire a consultant or a SEO company with a successful track record.
5. Earn Revenues from Your Website
You would be pleasantly surprised to know that everyone with a website can earn revenues from it. You can become a contextual publisher (AdSense, YPN etc), become an affiliate, or simply set up your own store and sell online. With e-commerce revenues totaling up to billions of dollars; why not take a small meaningful share of the chunk? If you have a service or product you can sell online, don’t stay back.
6. Design and Visual Appeal – It Counts!
Your website needs to look visually appealing and there are no two opinions on that universally. Visual
If you work in a medical billing company then you will get a good laugh out of this. What you are about to read is a true story of an incident at a medical billing company. The names of the people in the company and the company itself, as well as its location have been changed so as to protect the innocent and the guilty. For those of you who don't work in a medical billing company, you may not believe that something like this can possibly happen. It can.It was just before the next HCPCS update. The company, we'll call them, XYZ Billi
2. Stand out as an Expert
In spite of limited budgets you can still make your company / brand the most admirable one. Standing out as a customer-centric company requires you to provide your customers with content / information which will help them with their problems related to your product. Such content and information will go a long way in building loyalty towards your company. Good, relevant, and focused content is information in the form of articles, whitepapers, research reports and web-based tools, which is built closely around the information-requirements of your customers.
Here is an example to further clarify the concept; Let’s assume that you are an insurance agent, what would be expert content for your website? Content educating your customers and potential customers about how insurance policies work, tools and self assessment calculators, an expert blog etc. It’s important to understand that once you start providing such content regularly, you will see a large number of people coming back to your site, and also referring your company to others.
3. Open up communications
Customer Centric companies are good listeners. The web being a very interactive medium makes it easier for you and the customers to communicate. You should provide your customers the tools to communicate with you by giving contact forms, feedback forms, forums (moderated) etc. Also you can start a corporate blog, an e-newsletter, or a moderated forum to create a two-way communication with your customer base.
4. Apply the power of Search Engine Optimization
If you are still not doing it, you are missing out big time! Search engine optimization, popularly known as SEO, is about optimizing your website in a way so that it appears in the top search results when people make search queries in popular search engines like Google, Yahoo and MSN etc. Anyone can learn search engine optimization but if the lack of time and interest are what's holding you back, hire a consultant or a SEO company with a successful track record.
5. Earn Revenues from Your Website
You would be pleasantly surprised to know that everyone with a website can earn revenues from it. You can become a contextual publisher (AdSense, YPN etc), become an affiliate, or simply set up your own store and sell online. With e-commerce revenues totaling up to billions of dollars; why not take a small meaningful share of the chunk? If you have a service or product you can sell online, don’t stay back.
6. Design and Visual Appeal – It Counts!
Your website needs to look visually appealing and there are no two opinions on that universally. Visua
Every year, the government as well as private organizations come up with programs designed to help those who are unable to cope with the challenges of life alone.An example is some of the survivors of Hurricane, which happened one year ago and have not yet been able to recover from the natural disaster.If the individual feels sorry for the images seen on television, then perhaps it is time to do more than just have pity. The person with the help of some friends can organize a charity-raising event to be able to raise money for the v
3. Open up communications
Customer Centric companies are good listeners. The web being a very interactive medium makes it easier for you and the customers to communicate. You should provide your customers the tools to communicate with you by giving contact forms, feedback forms, forums (moderated) etc. Also you can start a corporate blog, an e-newsletter, or a moderated forum to create a two-way communication with your customer base.
4. Apply the power of Search Engine Optimization
If you are still not doing it, you are missing out big time! Search engine optimization, popularly known as SEO, is about optimizing your website in a way so that it appears in the top search results when people make search queries in popular search engines like Google, Yahoo and MSN etc. Anyone can learn search engine optimization but if the lack of time and interest are what's holding you back, hire a consultant or a SEO company with a successful track record.
5. Earn Revenues from Your Website
You would be pleasantly surprised to know that everyone with a website can earn revenues from it. You can become a contextual publisher (AdSense, YPN etc), become an affiliate, or simply set up your own store and sell online. With e-commerce revenues totaling up to billions of dollars; why not take a small meaningful share of the chunk? If you have a service or product you can sell online, don’t stay back.
6. Design and Visual Appeal – It Counts!
Your website needs to look visually appealing and there are no two opinions on that universally. Visua
Finding that your customer base is shrinking, or that your sales might not be as high as they should this time of year can be tough – so it is a great idea to help your sales with promotional products.One way to help your sales with promotional products is quite simple – debut new products with your logo on them! If you are a company branching out from one arena into another, it can seem tough to break through – for example, if you are trying to sell office products and the market is already saturated. If you want people to buy your new no
4. Apply the power of Search Engine Optimization
If you are still not doing it, you are missing out big time! Search engine optimization, popularly known as SEO, is about optimizing your website in a way so that it appears in the top search results when people make search queries in popular search engines like Google, Yahoo and MSN etc. Anyone can learn search engine optimization but if the lack of time and interest are what's holding you back, hire a consultant or a SEO company with a successful track record.
5. Earn Revenues from Your Website
You would be pleasantly surprised to know that everyone with a website can earn revenues from it. You can become a contextual publisher (AdSense, YPN etc), become an affiliate, or simply set up your own store and sell online. With e-commerce revenues totaling up to billions of dollars; why not take a small meaningful share of the chunk? If you have a service or product you can sell online, don’t stay back.
6. Design and Visual Appeal – It Counts!
Your website needs to look visually appealing and there are no two opinions on that universally. Visua
Widget sales are booming – the competition is scrambling, demand is up, and the books are finally treading water. Your core management team has big ideas for the future of Widget Inc. Opportunity is abundant; but how will you fund that next big leap?As your start-up matures, obtaining second- or even third-round funding may allow your business to expand and grow into new opportunities identified after your business was established. If your product or service has proven itself in the marketplace, you may be a candidate for an additional
5. Earn Revenues from Your Website
You would be pleasantly surprised to know that everyone with a website can earn revenues from it. You can become a contextual publisher (AdSense, YPN etc), become an affiliate, or simply set up your own store and sell online. With e-commerce revenues totaling up to billions of dollars; why not take a small meaningful share of the chunk? If you have a service or product you can sell online, don’t stay back.
6. Design and Visual Appeal – It Counts!
Your website needs to look visually appealing and there are no two opinions on that universally. Visually appealing however can be a matter of personal tastes, however following are some industry standard best practices.
• Avoid Splash pages. Splash pages are actually a hindrance and increase the number of clicks and time to reach your homepage.
• With a large number of internet population now switching to Mozilla browsers (FireFox), make sure your website is cross-browser compatible.
• With the various screen resolutions available, (600 x 800, 1024 x 768 etc) always check if your website looks acceptable in all popular screen resolutions. Also check how your website appears in hand held devices such as mobile phones, PDA’s etc.
• Use flash and other rich media sparingly as users with low speed internet connections may have difficulty viewing them.
• Meticulously focus on the design consistency. The colors, layout, and buttons, should be consistent across the site.
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