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Casual Articles - How to Use Color and Graphics in Your Business Proposals
In today’s fast paced world there are few people that are enjoying prosperity. I mean true prosperity. I am talking about those people who wake up when they are done sleeping. They are people who can go on a vacation whenever they want to. People who when they shop for a car, they go with the intention of buying a new Ferrari or Porsche. 95 % of the people in this country do not have that kind of lifestyle. Most will fall in to one of the categories below. See which one you fit into, and if you fit into category 3, then congratulations you are truly prosperous.Group 1- People with No Financial SecurityMost people are working harder for less real money. Many are livin
Here are some ideas for using color and graphics to enhance your document:
?? Use your customer's logo on the title page of your proposal and balance it in terms of size and impact with your own logo. If you know that the customer absolutely hates having their logo used by outsiders, obviously don't do this. Too many proposals go out with a cover and title page dominated by the vendor's logo. It comes across as self centered and obnoxious.
?? If th
There are several entities and individuals who provide incorporation services. They can advise you, complete all relevant documentation and file them with the regulatory agency on your behalf. If needed, some of the incorporation services might help in arranging the first meeting of the shareholders of an incorporated business.Some of the incorporation services provide these services online also. It is not necessary that you avail of all the services offered by them. There are different kinds of "packages" available to suit your needs. For example, if you have completed documentation on your own then you can pay a lesser amount as fees; just get the documents checked and ve
Research recommends using color and graphics except for those rare situations where the customer explicitly forbids it. Government bids are less common than it used to be. But, they need to be used with some judgment. Throwing in clip art or colorful logos will probably do more damage than good.
There are several factors that contribute to a good package: page layout, legibility of the font, use of white space. But, two of the more important tools you can use are color and graphics.
Research indicates that using color and graphics can increase the reader's interest, enhance retention, and improve comprehension. In fact, the results showed the following impact from color:
1. Increases comprehension up to 73% 2. Increases retention and recall 55% to 78% 3. Increases motivation up to 80% 4. Sells products and ideas 55% to 85% more effectively
If there's any bad, it's the fact that the research was sponsored by Hewlett Packard. They just might have a vested interest in getting business people to use more color printers.
But the group that actually did the research was an independent, third party, with good credibility. And those figures are consistent with other research done by publishers and educators.
A study conducted by the University of Minnesota found that the use of simple graphics increased the persuasiveness of a message by 47%. To measure the effect, they had a group of people read a passage of text and rate it for persuasiveness. Then they had another group rate the exact same text, only this time it included a graphic. The score jumped by 47%!
Why does this work? One factor is that some people learn more easily through graphics than they do through words. They are right-brain oriented. Also, some people are skimmers, and graphics are more likely to slow down the skimming process so that they absorb the content. Finally, sometimes graphics, particularly those based on statistical analysis or other quantified data, seem to carry more authority than mere words: for more people a bar chart showing the average annual temperature in three cities will be more convincing than similar data presented only in words.
Here are some ideas for using color and graphics to enhance your document:
?? Use your customer's logo on the title page of your proposal and balance it in terms of size and impact with your own logo. If you know that the customer absolutely hates having their logo used by outsiders, obviously don't do this. Too many proposals go out with a cover and title page dominated by the vendor's logo. It comes across as self centered and obnoxious.
?? If the
International Scams and the new MethodologySo you've heard about the Nigeria 419 scam, and about the Russian and Philippine brides-to-be scamming American and European men out of thousands. You're street smart, and you're not going to fall for some foolish game. You won't be sending money off to Africa. You wonder, how can anyone be so foolish, to send thousands of dollars off to Ghana, Nigeria, Russia, the Philippines, Colombia or South Africa, to someone they've never even met? All you need is a little common sense, you say. But, is it really that simple to prevent? Does it really take a fool?There are approximately 2 billion Internet users worldwide. Many h
Research indicates that using color and graphics can increase the reader's interest, enhance retention, and improve comprehension. In fact, the results showed the following impact from color:
1. Increases comprehension up to 73% 2. Increases retention and recall 55% to 78% 3. Increases motivation up to 80% 4. Sells products and ideas 55% to 85% more effectively
If there's any bad, it's the fact that the research was sponsored by Hewlett Packard. They just might have a vested interest in getting business people to use more color printers.
But the group that actually did the research was an independent, third party, with good credibility. And those figures are consistent with other research done by publishers and educators.
A study conducted by the University of Minnesota found that the use of simple graphics increased the persuasiveness of a message by 47%. To measure the effect, they had a group of people read a passage of text and rate it for persuasiveness. Then they had another group rate the exact same text, only this time it included a graphic. The score jumped by 47%!
Why does this work? One factor is that some people learn more easily through graphics than they do through words. They are right-brain oriented. Also, some people are skimmers, and graphics are more likely to slow down the skimming process so that they absorb the content. Finally, sometimes graphics, particularly those based on statistical analysis or other quantified data, seem to carry more authority than mere words: for more people a bar chart showing the average annual temperature in three cities will be more convincing than similar data presented only in words.
Here are some ideas for using color and graphics to enhance your document:
?? Use your customer's logo on the title page of your proposal and balance it in terms of size and impact with your own logo. If you know that the customer absolutely hates having their logo used by outsiders, obviously don't do this. Too many proposals go out with a cover and title page dominated by the vendor's logo. It comes across as self centered and obnoxious.
?? If th
Traditionally, janitorial staffs clean buildings after business hours. But some businesses are realizing a substantial cost savings by allowing cleaning staff to work during daytime hours. Daytime cleaning may require the purchase of quieter vacuums and other specialized equipment; however, the minor up-front investment that is needed can lead to huge paybacks for your cleaning company!Daytime cleaning may not be suitable for all of your buildings. However, it is worth looking at the advantages of daytime cleaning to see if it is suitable for any of the locations that your business is responsible to clean.1. Reduced employee turnover rates. Most people prefer to work
But the group that actually did the research was an independent, third party, with good credibility. And those figures are consistent with other research done by publishers and educators.
A study conducted by the University of Minnesota found that the use of simple graphics increased the persuasiveness of a message by 47%. To measure the effect, they had a group of people read a passage of text and rate it for persuasiveness. Then they had another group rate the exact same text, only this time it included a graphic. The score jumped by 47%!
Why does this work? One factor is that some people learn more easily through graphics than they do through words. They are right-brain oriented. Also, some people are skimmers, and graphics are more likely to slow down the skimming process so that they absorb the content. Finally, sometimes graphics, particularly those based on statistical analysis or other quantified data, seem to carry more authority than mere words: for more people a bar chart showing the average annual temperature in three cities will be more convincing than similar data presented only in words.
Here are some ideas for using color and graphics to enhance your document:
?? Use your customer's logo on the title page of your proposal and balance it in terms of size and impact with your own logo. If you know that the customer absolutely hates having their logo used by outsiders, obviously don't do this. Too many proposals go out with a cover and title page dominated by the vendor's logo. It comes across as self centered and obnoxious.
?? If th
In this installment of medical billing and the DME industry, we're going to focus on the basic setup of the DME software starting with the installation options.Installation options is the first place that the billing company goes to when first setting up the software to bill. The reason for this is because they want the software to have a certain look and feel for each biller. Plus, as is true with most software for any type of application, they're going to want to setup the software for the particular type of operating system they will be using.Because most billing companies are fairly large, most DME software packages have the option to setup the software to run
Why does this work? One factor is that some people learn more easily through graphics than they do through words. They are right-brain oriented. Also, some people are skimmers, and graphics are more likely to slow down the skimming process so that they absorb the content. Finally, sometimes graphics, particularly those based on statistical analysis or other quantified data, seem to carry more authority than mere words: for more people a bar chart showing the average annual temperature in three cities will be more convincing than similar data presented only in words.
Here are some ideas for using color and graphics to enhance your document:
?? Use your customer's logo on the title page of your proposal and balance it in terms of size and impact with your own logo. If you know that the customer absolutely hates having their logo used by outsiders, obviously don't do this. Too many proposals go out with a cover and title page dominated by the vendor's logo. It comes across as self centered and obnoxious.
?? If th
Affairs between coworkers are not something new. For the most part the common reaction among the onlookers is one of surprise. Sometimes it is also one of criticism or condemnation. Occasionally it also provokes jealousy, as was the recent unprecedented case among the astronauts. Looked at from a broader perspective, affairs at work bear much in common with affairs at church. But it should come as no surprise that married people fall in love with coworkers at work and at church.Consider: it is an accepted truism among behavioral researchers that as people we are capable of falling love any number of times during our lifetime, whether married or not. When we get close to a p
Here are some ideas for using color and graphics to enhance your document:
?? Use your customer's logo on the title page of your proposal and balance it in terms of size and impact with your own logo. If you know that the customer absolutely hates having their logo used by outsiders, obviously don't do this. Too many proposals go out with a cover and title page dominated by the vendor's logo. It comes across as self centered and obnoxious.
?? If the customer has a "company color," incorporate it into your design. For example, using a line at the top of the page in their color to separate the header from body text, or putting major headings in their color, are subtle ways of communicating to them.
?? Avoid using clip art. It usually doesn't enhance your document. It's not smart to throw something into the document just because it's available. Your goal is to include appropriate graphics that reinforce your message.
?? Avoid highly technical graphics, complex diagrams and charts. Simple graphics are better. They will attract more attention and they will be easier to understand. If you must include schematics, drawings, network diagrams, or similar technical visuals, consider putting them in a technical appendix or providing them as attachments.
?? Graphics should be oriented horizontally on the page, just like the text. The reader should never need to turn your document sideways to look at your graphic.
?? Write an active caption that not only explains what the graphic is showing but also emphasizes a customer benefit. In long documents, it's a good idea to number the graphics, too.
?? Discussing an idea in the text and then illustrating it graphically is more effective than showing the graphic and then discussing it. Never put all the graphics at the end of the document. If people have to flip back and forth between the text and the graphics, they won't get the full value of either.
?? Use the kinds of graphics that are appropriate to the role of the audience. For example:
CEOs, CFOs, COOs, and other senior executives are likely to look at payback calculations, ROI charts, or gap analyses
Technical evaluators will appreciate a compliance matrix more than any other kind of graphic. A compliance matrix lists each requirement, shows your level of compliance with it, and references where in the document the evaluator can find detailed information.
The "business beneficiaries" of your solution- that is, the people who will use it or maintain it will be most interested in graphics showing the cycle of operation, work flow, escalation policies for handling problems, and so forth.
Think about graphics while you're outlining or organizing your document, before you have wri
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