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Casual Articles - Start a Bookkeeping Business - How Do You Find the Perfect Business Name?
Salespeople know that they’re supposed to sell to the customer’s needs. Here is the classic—and tragically wrong—way they usually learn to do it: Uncover the first need. Begin a product presentation, covering features and benefits, and then attempt t
It’ll take some serious co
Surveys of executives reveal that many companies fall short of their profit objectives due to “people problems.” Research for my Absolutely Fabulous Organizational Change book found these “people problems” fall into two “r” categories: rebellion and
To show you how important this process is, let me share a story that happened to me:
A few years ago I made the mistake of choosing a really bad name for my first bookkeeping business. I called it “Esquire Business Services” which I thought was a great name because I thought the word “Esquire” gave the business a legal sounding name.
I thought that this name would project the image of someone who was smart and knew what they were doing. Boy was I wrong!
I found out later that people who called and got my answering machine were confused by my message and thought that they had reached an escort service! I finally realized I had a bad business name when a lawyer actually phoned my answering machine and he laughed so hard he couldn’t stop! Even a professional lawyer didn’t understand my “clever” name!
Hopefully I haven’t scared you, but I just want to show you that do you have to be very careful when naming your business. The cost and the headache of having to change it or start all over can totally set your business back (if not completely destroy it!)
It’ll take some serious con
Have you ever gone into a newsagent, picked up a magazine and flicked through the pages for a while, read the index, read some of the pages in the magazine?From my research your answer will almost certainly be yes, at some time. So let me ask y
A few years ago I made the mistake of choosing a really bad name for my first bookkeeping business. I called it “Esquire Business Services” which I thought was a great name because I thought the word “Esquire” gave the business a legal sounding name.
I thought that this name would project the image of someone who was smart and knew what they were doing. Boy was I wrong!
I found out later that people who called and got my answering machine were confused by my message and thought that they had reached an escort service! I finally realized I had a bad business name when a lawyer actually phoned my answering machine and he laughed so hard he couldn’t stop! Even a professional lawyer didn’t understand my “clever” name!
Hopefully I haven’t scared you, but I just want to show you that do you have to be very careful when naming your business. The cost and the headache of having to change it or start all over can totally set your business back (if not completely destroy it!)
It’ll take some serious co
Welcome to the inaugural issue of Human Tech Tips -- Tip #1. How do we take your customer service and kick it up a notch?This is a big question so where do we begin?As an overview, it's a given that the answer is three-fold: People, Pr
I thought that this name would project the image of someone who was smart and knew what they were doing. Boy was I wrong!
I found out later that people who called and got my answering machine were confused by my message and thought that they had reached an escort service! I finally realized I had a bad business name when a lawyer actually phoned my answering machine and he laughed so hard he couldn’t stop! Even a professional lawyer didn’t understand my “clever” name!
Hopefully I haven’t scared you, but I just want to show you that do you have to be very careful when naming your business. The cost and the headache of having to change it or start all over can totally set your business back (if not completely destroy it!)
It’ll take some serious co
We are living in the Golden Age of Mankind. Not the Dark Ages, not the Middle Ages, not the Classical Age, the Industrial Age, but the Golden Age.What does this mean? Essentially historians have labeled our times as Golden because of the over
Hopefully I haven’t scared you, but I just want to show you that do you have to be very careful when naming your business. The cost and the headache of having to change it or start all over can totally set your business back (if not completely destroy it!)
It’ll take some serious co
Learn a lesson in direct mail fundraising from Cindy Sheehan.The bereaved mother who became a figurehead for the US anti-war movement abandoned her fight in May 2007 after growing disenchanted with the campaign.He
It’ll take some serious consideration but once you come across some names that you like, put the whole thing aside for about a week. Let the names percolate in your brain during this time.
When you come back to your list after the week is over and one of the names “grabs” you, then that’s the one you should choose. Please note, however, that you may have to submit three names as you may not get your first choice. So pick your first, second and third choices wisely to make sure that you’re equally enamored with them all.
Remember you’ll have to live with your business name for years to come so make sure you really love it.
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