Casual Articles - Business

How to Get C-Level Sales Appointments with a Digital Camera
One of my secret weapons for getting a C-Level sales appointment is to use a little imagination, creative writing and a digital camera. The idea started with an April Fools joke and has become a powerful sales tool. It works for getting appointments with hard to reach C-Level Prospects.The concept is so simple and easy, that anyone can do it with a digital photo image and some creative writing. Here is how it works. Take a photo of a business or person you want to do business with. Sometimes you can capture these images a

with a toll free number is more established and reliable as well. And when businesses make that toll free number a vanity number, the feeling increases 3 fold. This is especially important in online businesses where consumer confidence tends to be lower. Sure, business owners can get a toll free number with the "Bells", but the im

Graceful Chaos
I was recently stuck on a curb in Ho Chi Minh City, Vietnam (everyone there still calls it Saigon). My objective, a restaurant where my husband and my lunch awaited me, stood on the opposite side of the street. I could see the food, smell it and, if you know me, you'll realize I had built up quite an appetite.Stranded in the ChaosThe only barrier between me and my lunch was crossing the street. Now, this sounds like a simple task, but at noon in Saigon my objective might as well have been the far side of the moon

Is it possible to buy a professional image? Of course it is. People do it everyday with business cards, an expensive suit and haircut, a nice office front and well designed websites to name just a few examples. All of these things tell your potential customers about you and your business before you even get a chance to talk to them. It is important that they are portraying the right image. A common mistake many small and home based businesses make is not including their phone system in their image campaign. All too often a potential customer is impressed by the professional image that is presented to them until they go to call. Then two things can happen that turn them off. One, the business only has a local number. And two, if they decide to go ahead and dial the local number, the whole experience can leave them wondering if there really is a reliable company behind the image they first encountered. Now, with virtual PBX systems small and home based businesses never have to sound small and unprofessional again.

Here are just 3 features of a virtual PBX that contribute to it's effectiveness at portraying a professional image for its users.

1. A Toll Free Number. A virtual PBX with a toll free number conveys an image of professionalism right off the bat. People feel that a company with a toll free number is more established and reliable as well. And when businesses make that toll free number a vanity number, the feeling increases 3 fold. This is especially important in online businesses where consumer confidence tends to be lower. Sure, business owners can get a toll free number with the "Bells", but the imp

Performance Management: 7 Strategies for People and Performance Management
Keeping your eye on the business and improving employee performance at the same time can be a challenge; that is why performance management is so important in organizations. By its very definition, performance management contributes to the development of individuals and teams in order to achieve higher levels of organizational performance. Do you have the skills and ability to coach employees toward peak performance?Are employees clear on what is expected of them, do they have the tools to continuously upgrade

m. It is important that they are portraying the right image. A common mistake many small and home based businesses make is not including their phone system in their image campaign. All too often a potential customer is impressed by the professional image that is presented to them until they go to call. Then two things can happen that turn them off. One, the business only has a local number. And two, if they decide to go ahead and dial the local number, the whole experience can leave them wondering if there really is a reliable company behind the image they first encountered. Now, with virtual PBX systems small and home based businesses never have to sound small and unprofessional again.

Here are just 3 features of a virtual PBX that contribute to it's effectiveness at portraying a professional image for its users.

A Fundamental Aspect Of Modern Marketing
First, here's something that is fast becoming the most fundamental aspects of marketing to get right, especially if you want to build a truly sustainable high quality organisation (of any size) in the modern age:Ensure the ethics and philosophy of your organisation are good and sound. This might seem a bit tangential to marketing and business, and rather difficult to measure, nevertheless...Price is no longer the king, if it ever was. Value no longer rules, if ever it did. Quality of service and product is not the decidin

hat turn them off. One, the business only has a local number. And two, if they decide to go ahead and dial the local number, the whole experience can leave them wondering if there really is a reliable company behind the image they first encountered. Now, with virtual PBX systems small and home based businesses never have to sound small and unprofessional again.

Here are just 3 features of a virtual PBX that contribute to it's effectiveness at portraying a professional image for its users.

Good Marketing Results
The first step in preparing your marketing plan is look at where you are today. You must know who is your target customer. You must know the workings of direct and indirect competitors. You must understand your industry and where you stand in it.In order to market to your target customer, you must know who they are, what they want, and what motivates them to buy. In order to understand your competitors, you must know who they are, how they do what they do, and how you are better than they are. In order to understand your in

mall and unprofessional again.

Here are just 3 features of a virtual PBX that contribute to it's effectiveness at portraying a professional image for its users.

Direct Marketing for Mobile Fleet Washing Businesses
If you own a mobile Fleet washing business or a pressure washing company then you should consider using direct-mail advertising to get to the clientele that you are interested in. There are many ways to do this and one of the easiest ways is to get with a direct-mail company that sends out packages and coupons out to specific ZIP codes.If you own a mobile Fleet washing business it makes sense to send your flyers for Fleet washing to areas where high-income net worth individuals live because they are the ones that own businesses

2. Automated Attendant. A virtual PBX with an automated attendant will answer calls professionally and consistently the same way every time. An automated attendant also gives small and home based businesses the ability to sound more like their bigger competition. With a professional recording, callers can hear options such as press 1 for sales, press 2 for technical support, 3 for billing and so forth. The caller does not know that all of those key presses might take them to the same place and the same person. This is also a very useful feature for a small business with a dispersed work force. If there are employees that work from home or in different locations, a virtual PBX automated attendant can forward calls to each of their locations based on their extension.

3. Call Forwarding. Some virtual PBX providers call it "find me" or "follow me" call forwarding but no matter what they call it, it all means the same thing. It means that a small or home based business using a virtual PBX can receive the calls coming into their toll free number anywhere they wish. This is especially important in the scenarios above. If a small business only has 1 employee for example, they

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Leadership is a marathon, not a sprint. All too often leaders push themselves as if they are sprinting and fail to make it to the finish line. They burnout. In this article Bill Pullen looks at three different leaders and how they pushed themselves to the edge then stepped back and saw the impact of doing so.

Have you ever been asked to do something unethical by one of your prospects or clients? Have you ever been pressured by a supervisor, manager or owner at your business to do something unethical? Have you ever observed unethical behavior by a prospect or client? One must always ask – what price do I put on my ethics? How can one justify a compromise of their ethics? It is essential to have some good advice on how to reduce the chance of an improper request from a client or prospect and how to respond when actually approached by an unethical prospect or client. Your strategic thinking business coach offers the following advice.

What if you needed one of your associates or employees to fill in for you at a business networking event? Are they trained well enough to fill your shoes? Do your employees and staff really know and understand your core marketing message? How effective are they at sharing that message? You might want to consider a system that will help you turn your entire organization into your own well trained, personal networking army.

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