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Casual Articles - Customer Loyalty Are You Taking It for Granted?
"Actions speak louder than words.""The smallest action is better than the greatest grand intention."We have all heard these sayings for years. Why, because they are actually true.When it comes to Prospecting and Making Cold Calls, it is particularly true.I have been training field sales people in this skill for over 25 years. It is actually very simple and easy to learn and to do. It simply invo
When my husband returned to th
Myth 1: Marketing is a cost, not an investmentWhen you spend time and money randomly on marketing, then it probably is an expense because you're not generating a return on the resources invested in it. Many people make the mistake of emulating the marketing tactics of large companies (such as image advertising) that just don't produce good returns for small businesses. The fact of the matter is that small businesses h
As an executive business coach, I am always observing customer service so that I can share exceptional customer service skills with my clients. Recently, I have had the opportunity to see first hand both ends of the customer service spectrum where one small business owner took customer loyalty for granted and another never takes customer loyalty for granted.
Scenario One
Being empty nesters, my husband and I visit several restaurants managed by local small business owners. Last night at one of our favorite establishments, my husband went to the men's restroom to wash his hands before eating. He noticed a male employee dressed in a white uniform finishing his personal business and then quickly passing his hands through water without soap and actually washing his hands.
When my husband returned to the
In the financial markets the key to building a successful investment portfolio is through diversification. This means that a diversified portfolio includes stocks, bonds, mutual funds and other investment vehicles. This type of "diversified approach" in the financial markets can also be applied to your prospecting efforts. This means that you need to diversify your prospecting efforts beyond cold calling. Other lead generati
As an executive business coach, I am always observing customer service so that I can share exceptional customer service skills with my clients. Recently, I have had the opportunity to see first hand both ends of the customer service spectrum where one small business owner took customer loyalty for granted and another never takes customer loyalty for granted.
Scenario One
Being empty nesters, my husband and I visit several restaurants managed by local small business owners. Last night at one of our favorite establishments, my husband went to the men's restroom to wash his hands before eating. He noticed a male employee dressed in a white uniform finishing his personal business and then quickly passing his hands through water without soap and actually washing his hands.
When my husband returned to th
The definition of a startup means you have very few resources to employ and little time to get them to do something valuable. The clock is always ticking, and the money (if you even have any) is running out by the day. With so little to leverage, you need to make sure that the focus of your company's product offer is as razor sharp as possible.Don't be all you can be. Be as little as you can be.Most startup c
Scenario One
Being empty nesters, my husband and I visit several restaurants managed by local small business owners. Last night at one of our favorite establishments, my husband went to the men's restroom to wash his hands before eating. He noticed a male employee dressed in a white uniform finishing his personal business and then quickly passing his hands through water without soap and actually washing his hands.
When my husband returned to th
Believe it or not, there are plenty of opportunities out there for you to get your written materials free of charge, for free advertising space, and free business advice. For free advertising space, many publications will write an article about you or your product if you purchase advertising space with them. One way publications sell advertising space is to agree that if the advertiser purchases the ad, he will also
When my husband returned to th
So you've been doing Reiki for a while now, and your friends and family say you should open a business. This idea is definitely appealing. But you're not sure how to develop a Reiki practice. How can you attract clients - other than the ones you already have, of course? Here are some things to think about when marketing your new Reiki business.First steps Depending on where you're planning to practic
When my husband returned to the table so that I also go to the restroom to wash my hands, I observed his state of distress. Upon asking why he was agitated, he told me of what happened. I immediately replied, "We need to leave."
As we exited, my husband shared with the manager what he had observed and why we were leaving. No matter how great the food, the specialties from oven baked bread to early bird specials, good customer service and great value from pricing to food quality, it is not worth becoming ill due to e-coli and salmonella contamination. This local small business restaurant just lost over $1,200 annually from our customer loyalty.
The manager did apologize several times and said he would address this lack of customer service. However, his apologies did not make up for what we experienced. Our loyal patronage was challenged by the actions of a employee. The end
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