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  • Casual Articles - Small Business Start Up Advice - Why Picking The Right Market Niche Is So Important

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    e and you don’t want to be batting your head against a wall trying to become profitable.

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    Now that you have some ways to find the money to get your business going, I’ll be sharing some tips on what you need to do during the start-up process over the next few weeks, since more than a third of you who responded to my recent survey were in the start up phase. If you’re reading this and you’re already successful, take this opportunity to share your start up experiences and “pay it forward” by leaving a comment.

    How to Choose Your Small Business Market Niche

    Before you pick your market niche, you need to do some research. I’m sure you have an array of talents, knowledge, interests and passions. Not all of them are marketable and you don’t want to be batting your head against a wall trying to become profitable.

    Being a generalist just doesn’t work. Why not? Because people want t

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    xt few weeks, since more than a third of you who responded to my recent survey were in the start up phase. If you’re reading this and you’re already successful, take this opportunity to share your start up experiences and “pay it forward” by leaving a comment.

    How to Choose Your Small Business Market Niche

    Before you pick your market niche, you need to do some research. I’m sure you have an array of talents, knowledge, interests and passions. Not all of them are marketable and you don’t want to be batting your head against a wall trying to become profitable.

    Being a generalist just doesn’t work. Why not? Because people want

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    ake this opportunity to share your start up experiences and “pay it forward” by leaving a comment.

    How to Choose Your Small Business Market Niche

    Before you pick your market niche, you need to do some research. I’m sure you have an array of talents, knowledge, interests and passions. Not all of them are marketable and you don’t want to be batting your head against a wall trying to become profitable.

    Being a generalist just doesn’t work. Why not? Because people want

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    e you pick your market niche, you need to do some research. I’m sure you have an array of talents, knowledge, interests and passions. Not all of them are marketable and you don’t want to be batting your head against a wall trying to become profitable.

    Being a generalist just doesn’t work. Why not? Because people want

    Five More Rapport Selling Tips
    6. Be aware of your customer’s requirement for territory. We are all animals deep down and don’t ever lose our instincts. I once took my youngest son to a party at his friend’s house. His friend’s dad was a farmer and had lived on a farm all his life. I went to shake his hands and he stood a clear 5 feet away and leant his body to shake hands. Immediately he’d finished, he leant back again. You see in t
    e and you don’t want to be batting your head against a wall trying to become profitable.

    Being a generalist just doesn’t work. Why not? Because people want to go to experts. Here are some silly and not so silly examples of niches that are too large, just right, and too small.

    Too Large Just Right Too Small
    Doctor Dermatologist Faces only
    Internet marketer Weight loss For men 25-35
    Lawyer Estates and Wills For divorced women
    Business Consultant Marketing and Advertising Print advertising only

    As you can see if your market niche is too large, you’re likely to be passed over for an expert. If it’s

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