Casual Articles - Business

Managing Customer Expectations
As Sales Professionals, it is our responsibility to manage our Customers expectations. This is really the foundation of all sales success. Do you sell your product/service, or do you oversell your product/service? The image our clients have of our product/service is largely determined by the picture we paint. That image can b

You are already doing trend research in your store on a daily basis. Reading trade and consumer m

Why Do Students Make Excellent Entrepreneurs
During my many years of lecturing university business school students on entrepreneurial topics I have been pleased, and surprised, at the relatively large numbers willing to take the plunge and pursue new business opportunities. The surprise is that modern students are willing to forego a corporate job right out of school; a

In addition to giant marketing budgets, one thing that large retailers have over the small business is access to research. Major retailers spend thousands of dollars every year gathering information from experts on current trends in fashion, technology, buying habits and more. As a small business owner, you need to be up-to-date on what’s happening in the marketplace, and often the only expert you have access to is… you!

You are already doing trend research in your store on a daily basis. Reading trade and consumer ma

Have You Ever Computed The Cost Of Your Lost Sales?
My 30 plus year research of – the ratio of clients sales efforts to sales income, regardless of industry, organization size, individual sales experience and market conditions shows that the average salesperson has a - 1 to 4 or 5 - closing ratio on new prospects (depending on the average volume of the sale, the strength and p

ess to research. Major retailers spend thousands of dollars every year gathering information from experts on current trends in fashion, technology, buying habits and more. As a small business owner, you need to be up-to-date on what’s happening in the marketplace, and often the only expert you have access to is… you!

You are already doing trend research in your store on a daily basis. Reading trade and consumer m

International Investment And World Trade
Currently, there is an estimated 40,000 multinational corporation’s world wide in and approximately 250,000 overseas collaborations running cross-continental operations. Globalization has allowed access to markets via technology and has reduced distribution, lower internal coordination costs. It has also allowed for networkin

on current trends in fashion, technology, buying habits and more. As a small business owner, you need to be up-to-date on what’s happening in the marketplace, and often the only expert you have access to is… you!

You are already doing trend research in your store on a daily basis. Reading trade and consumer m

Online Job Applicant Beware
Here are a few of the perils of Internet job searching: e-mail harvesters, affiliate hunters, identity thieves, money launderers, crooks looking for mules, and traffickers in stolen goods.And these are just some of the scams I've come across this year.There are thousands of these job scams online; that's the bad

be up-to-date on what’s happening in the marketplace, and often the only expert you have access to is… you!

You are already doing trend research in your store on a daily basis. Reading trade and consumer m

Creating a Powerful Project Vision
You walk into your local grocery or market, looking for apples. You see the displays. They are bursting with apples of many varieties. To your left you notice a sea of yellow and red apples – the sign says they are Jonathans. To your right you see bright, green Granny Smiths. But straight ahead, you see the biggest, redd

You are already doing trend research in your store on a daily basis. Reading trade and consumer magazines plus paying attention to your customers’ buying habits is trend research. When you are flipping through magazines, tear out articles and items of interest. In addition to magazines, surf the web for sites focused on your business. Pay close attention to articles that mention items you carry and note announcements of new product offerings or updates to current products.

Listening to your customers’ needs an

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Many people find themselves working in a dreary office, with very little to inspire and stimulate. As office space becomes smaller for the regular working person...

Have you ever been disappointed with your professsional progress or lack thereof? Have you ever been demoralized by your employer? Have you ever felt stuck professionally? What should you do when your current reality does not align with your desired destiny?

Now, six weeks into the new job you know in your gut and sleepless nights that maybe, just maybe, you’ve made the biggest mistake of your career.

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