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Casual Articles - Knocked Down But Not Out...
With all of the calendars and PDA's and lists I make I recently did a really dumb thing. I forgot my best friend's birthday and her anniversary. Both special days are back to back and I forgot both of them. After being friends for twenty years I feel old and stupid! It could have been that I was packing my last child to go off to college and the constant comments like," You're going to be empty nesters", like I was a big, fat robin, were starting to wear very thin. Even having my youngest leave home was not enough of an excuse to miss two important days in my best friend's life. So what did I do the minute I realized my mistake? I went shopping!
But that's just half the story...
While learning to work as a team, these gangster wannabes and street toughs experienced a change of heart. Instead of labeling everyone else as an enem
Doesn’t that just grab you by the eyeballs and make you stop dead in your tracks? I mean it’s a little harsh – grammatically speaking – but holy smokes, it does it have ‘stopping power’...Now I’ll share with you a few secrets for creating good adverts. So let’s dive right in because we're all busy people ;-)First you need to be introduced AIDA.- A stands for ATTENTION, as in get some or you lose your chance - I stands for INTEREST, as in now keep me interested. - D stands for DESIRE, as in ok, make me want what you’ve got. - A stands for ACTION, because people need to take some for things to happen.Got it? That’
One of the star players was running back Willie Weathers. In the beginning of their season he was unable to take a tackle. He was scared of the hit and usually fumbled the ball. The opposing team's tacklers would humiliate, embarrass and talk trash in his face. Definitely no respect.
During practice, Coach Johnson personally challenged Willie to run straight at him and knock him back on his butt. Willie charged at the coach, but got knocked down instead. He picked himself up and charged again, but got knocked down again.
You could see the tide turn as Willie's teammates—who chided him at first—began to side with him because he didn't give up. After many attempts Willie finally knocked his coach down and earned his team's respect, his coach's respect and some self-respect. Willie was not only able to take a tackle, but dish out a hit at the same time.
But that's just half the story...
While learning to work as a team, these gangster wannabes and street toughs experienced a change of heart. Instead of labeling everyone else as an enemy
“A penny saved is a penny earned”, the old adage attributed to Ben Franklin, only tells half of the story. A penny saved is really better than a penny earned, because you don’t have to pay taxes on it. Here, then, are some time-honored ways for you to save money and improve the bottom line for just about any business:1. Review and Update Your Business GoalsMany people are adept at staying very busy while accomplishing nothing of value. Don’t fall into this trap—and, if you do--dig out as quickly as possible.In order to succeed, you must set clear goals. If you have employees, those goals also need to be communicated to them. While there are m
One of the star players was running back Willie Weathers. In the beginning of their season he was unable to take a tackle. He was scared of the hit and usually fumbled the ball. The opposing team's tacklers would humiliate, embarrass and talk trash in his face. Definitely no respect.
During practice, Coach Johnson personally challenged Willie to run straight at him and knock him back on his butt. Willie charged at the coach, but got knocked down instead. He picked himself up and charged again, but got knocked down again.
You could see the tide turn as Willie's teammates—who chided him at first—began to side with him because he didn't give up. After many attempts Willie finally knocked his coach down and earned his team's respect, his coach's respect and some self-respect. Willie was not only able to take a tackle, but dish out a hit at the same time.
But that's just half the story...
While learning to work as a team, these gangster wannabes and street toughs experienced a change of heart. Instead of labeling everyone else as an enem
I work for a small independent publishing company. The company is privately owned and we often use less traditional means to promote both our print and online publications. So it was not a big surprise when I was contacted by an account manager for a new behavioral marketing service. The company is called Soho Digital International and they have a number of market leading companies as their clients, including Dell, T-Mobile, Hotels.com, Match.com and Travelocity. They are located overseas, not really sure how this effects privacy laws, and associated with Direct Revenue and the Best Offers Network.My understanding of Behavioral Marketing was limited to how ads c
During practice, Coach Johnson personally challenged Willie to run straight at him and knock him back on his butt. Willie charged at the coach, but got knocked down instead. He picked himself up and charged again, but got knocked down again.
You could see the tide turn as Willie's teammates—who chided him at first—began to side with him because he didn't give up. After many attempts Willie finally knocked his coach down and earned his team's respect, his coach's respect and some self-respect. Willie was not only able to take a tackle, but dish out a hit at the same time.
But that's just half the story...
While learning to work as a team, these gangster wannabes and street toughs experienced a change of heart. Instead of labeling everyone else as an enem
Pre employment background screening is necessary if you want to check out your applicants before hiring. Before you try to get into a thorough background check of a new recruit, you must consider the potential legal landmines that can impact your small business. Screening the background of a potential hire can help minimize the risk of negligent lawsuits. Your company can be held liable for the actions of a new employee, especially if a background check is not performed. When performing a background check, the creditors or employers are allowed to verify the background history of applicants and ensure that there are no criminal convictions and the person is who they sa
You could see the tide turn as Willie's teammates—who chided him at first—began to side with him because he didn't give up. After many attempts Willie finally knocked his coach down and earned his team's respect, his coach's respect and some self-respect. Willie was not only able to take a tackle, but dish out a hit at the same time.
But that's just half the story...
While learning to work as a team, these gangster wannabes and street toughs experienced a change of heart. Instead of labeling everyone else as an enem
Sales clerks who stand behind the counter gabbing to friends and ignoring the customer in front of them; product return personnel who refuse to honor their store's return policy; bank employees who get surly and defensive when questioned about possible errors on a depositor's bank statement.These slights and others can cost a business thousands in lost revenues and even the loss of their reputation in the community. Customers who have been treated rudely or who see themselves as having been cheated or ripped off in some way are likely to vote with their feet, walking out of a business and in the door of a similar business down the street that presents itself as
But that's just half the story...
While learning to work as a team, these gangster wannabes and street toughs experienced a change of heart. Instead of labeling everyone else as an enemy, they began to watch each other's back. They found the potential for human good far outweighed the negative circumstances in life.
How does this translate into your business?
The same principles that transform a street gangster into a team winner also apply in business. It is these applied principles that continually make winners when many others decide to quit.
1) Nothing comes easy. The world does not beat a path to your door. You must go after it. You must continually market your products or services. There's no autopilot button. Even your website needs an action plan to drive traffic to it.
Sure you should hire consultants who can help you get to profits sooner. And sure you should attend seminars, workshops and network with others. But please don't believe a one-time investment for Search Engine Optimization is the end-all, be-all answer to your online marketing challenges.
And when you're raking in your first big paycheck: that's not the time to stop marketing your business. Use the revenues and success stories from that venture to leverage your next marketing promotion. In f
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