some 132 billionaires in America--and of the top twenty, at least four owed their wealth to Microsoft: the three Microsoft billionaires William Gates, Paul Allen, and Steven Ballmer, and Intel founder Gordon Moore whose wealth has been greatly multiplied by the synergies between Microsoft software and Intel microprocessors over the past two decades."

J. Bradford DeLong University of California at Berkeley, and NBER first draft October 13, 1997; second draft January 1, 1998

Does the S WORD have to

So you want to have the fastest growing company in the world. Any one coach or entrepreneur can tell you it takes teamwork, time management, organizational, innovation and execution skills.

Almost always right, but what does it take to make a great company in today's world. Why are companies like Microsoft expanding and companies like GM decreasing. Is it technology, partly, innovation, partly but not completely.

What makes the best companies rise to the top? What makes a company go from $0-$1,000,000 in 1 year. What makes a company go from $11,000,000- $20,000,000 plus in one year.

The answer is the S word. The S word changes everything, but you have to create the S. S takes time, collaboration, constant, collective, communication at all levels. However S takes more than this, it takes exectuable action. S is something like the atmosphere, it is made up of a bunch of things, energy, some positive, some negative, molecules, tiny particles.

The best and most successful businesses have systems in place. NO, SYSTEMS IS NOT THE S WORD.

Everyone has systems, effective systems are better but what are effective systems?

We are almost there, but not quite!

Why are gold medal athletes such? HOW DO TOP ATHLETES ALWAYS OUTPERFORM OTHERS? They have a trainer, there is lots of hard work, they study other successful people. Why then is the gold next year not a repeat of the successful presentation that it was last year? Something has changed. Like the way the evolution in weather changes, the rules of the game change. What is considered exceptional changes?, what is important changes?

So what is it? What is the S word?

Very few entrepreneurs have the S word.

"Overall shifts in wealth concentration are matched by changes in the wealth of those at the very top of the income distribution. Today we call those at the very top of the income distribution "billionaires"--for their wealth is more than one billion dollars. According to Forbes Magazine's attempts to count, the year 1996 saw some 132 billionaires in America--and of the top twenty, at least four owed their wealth to Microsoft: the three Microsoft billionaires William Gates, Paul Allen, and Steven Ballmer, and Intel founder Gordon Moore whose wealth has been greatly multiplied by the synergies between Microsoft software and Intel microprocessors over the past two decades."

J. Bradford DeLong University of California at Berkeley, and NBER first draft October 13, 1997; second draft January 1, 1998

Does the S WORD have to

000 in 1 year. What makes a company go from $11,000,000- $20,000,000 plus in one year.

The answer is the S word. The S word changes everything, but you have to create the S. S takes time, collaboration, constant, collective, communication at all levels. However S takes more than this, it takes exectuable action. S is something like the atmosphere, it is made up of a bunch of things, energy, some positive, some negative, molecules, tiny particles.

The best and most successful businesses have systems in place. NO, SYSTEMS IS NOT THE S WORD.

Everyone has systems, effective systems are better but what are effective systems?

We are almost there, but not quite!

Why are gold medal athletes such? HOW DO TOP ATHLETES ALWAYS OUTPERFORM OTHERS? They have a trainer, there is lots of hard work, they study other successful people. Why then is the gold next year not a repeat of the successful presentation that it was last year? Something has changed. Like the way the evolution in weather changes, the rules of the game change. What is considered exceptional changes?, what is important changes?

So what is it? What is the S word?

Very few entrepreneurs have the S word.

"Overall shifts in wealth concentration are matched by changes in the wealth of those at the very top of the income distribution. Today we call those at the very top of the income distribution "billionaires"--for their wealth is more than one billion dollars. According to Forbes Magazine's attempts to count, the year 1996 saw some 132 billionaires in America--and of the top twenty, at least four owed their wealth to Microsoft: the three Microsoft billionaires William Gates, Paul Allen, and Steven Ballmer, and Intel founder Gordon Moore whose wealth has been greatly multiplied by the synergies between Microsoft software and Intel microprocessors over the past two decades."

J. Bradford DeLong University of California at Berkeley, and NBER first draft October 13, 1997; second draft January 1, 1998

Does the S WORD have to

in place. NO, SYSTEMS IS NOT THE S WORD.

Everyone has systems, effective systems are better but what are effective systems?

We are almost there, but not quite!

Why are gold medal athletes such? HOW DO TOP ATHLETES ALWAYS OUTPERFORM OTHERS? They have a trainer, there is lots of hard work, they study other successful people. Why then is the gold next year not a repeat of the successful presentation that it was last year? Something has changed. Like the way the evolution in weather changes, the rules of the game change. What is considered exceptional changes?, what is important changes?

So what is it? What is the S word?

Very few entrepreneurs have the S word.

"Overall shifts in wealth concentration are matched by changes in the wealth of those at the very top of the income distribution. Today we call those at the very top of the income distribution "billionaires"--for their wealth is more than one billion dollars. According to Forbes Magazine's attempts to count, the year 1996 saw some 132 billionaires in America--and of the top twenty, at least four owed their wealth to Microsoft: the three Microsoft billionaires William Gates, Paul Allen, and Steven Ballmer, and Intel founder Gordon Moore whose wealth has been greatly multiplied by the synergies between Microsoft software and Intel microprocessors over the past two decades."

J. Bradford DeLong University of California at Berkeley, and NBER first draft October 13, 1997; second draft January 1, 1998

Does the S WORD have to

rules of the game change. What is considered exceptional changes?, what is important changes?

So what is it? What is the S word?

Very few entrepreneurs have the S word.

"Overall shifts in wealth concentration are matched by changes in the wealth of those at the very top of the income distribution. Today we call those at the very top of the income distribution "billionaires"--for their wealth is more than one billion dollars. According to Forbes Magazine's attempts to count, the year 1996 saw some 132 billionaires in America--and of the top twenty, at least four owed their wealth to Microsoft: the three Microsoft billionaires William Gates, Paul Allen, and Steven Ballmer, and Intel founder Gordon Moore whose wealth has been greatly multiplied by the synergies between Microsoft software and Intel microprocessors over the past two decades."

J. Bradford DeLong University of California at Berkeley, and NBER first draft October 13, 1997; second draft January 1, 1998

Does the S WORD have to

some 132 billionaires in America--and of the top twenty, at least four owed their wealth to Microsoft: the three Microsoft billionaires William Gates, Paul Allen, and Steven Ballmer, and Intel founder Gordon Moore whose wealth has been greatly multiplied by the synergies between Microsoft software and Intel microprocessors over the past two decades."

J. Bradford DeLong University of California at Berkeley, and NBER first draft October 13, 1997; second draft January 1, 1998

Does the S WORD have to do with innovation in new frontiers, railroad, energy, transportation, software revolution.

Yes, partly but the S WORD has more to it than innovation and technology. The S WORD is not something that can be developed too easily, or too quickly.

Some of the best marketers, like Jay Abraham know what the S WORD is.

The S WORD works in every industry, in every country in every product or service.

However not many people strive to achieve the S WORD. Some have heard about it, others try to imitate, but not many consistently continue to do it. Even billionaires, millionaires and large motor giants like GM had the S WORD, but they lost it, they lost it over time.

Microsoft is one such company that has achieved the S WORD, next issue we will reveal the S WORD.

Business Growth @2006