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Casual Articles - Answer the Phone and Increase Sales for Your Small Business - How to Inspire Confidence in Callers
The Truth About Grants is is (your Name), how can I help you?" Make sure everyone who answers the phone does it the same way. It may feel silly at first, but you will soon see that whether it's a prospective client calling or a long-time customer, they will get the impression that you run a tight ship. Don't underestimate how that reflects on their perception of the quality of work your company does.I don’t know about you, but hardly a day goes by I don’t receive spam emails about grants. Spam that absolutely promises me I can buy a book and get a $30,000 grant, just for being alive on the planet. Spam that assures me there are grants available to pay my credit card bills, start any kind of business, or buy a shiny new car.To some degree, those spam emails are why I established a website devoted to grants. Because I have been a grants consultant for thirty years, I know the truth about grants, and I want to share that truth with you.The truth about grants is a good news/bad news proposition. Let’s get the bad news out of the way first:Nobody is going to award you a grant o The greeting is just the start. To function as an effective telephone receptionist, one must be a Private Practice Marketing - How to Play Large in Private Practice When was the last time you called a local business and got a voicemail or automated attendant? I'm not talking about a mega corporation like the phone company or an airline. I'm talking about a local business of small to medium size providing a service for which you had a legitimate need and sincere interest. Was it easy to get the information you desired? Did you even leave a message at all or did you move on to the next service provider in the phone book? Maybe the phone was answered live, but in a way that lacked professionalism. How did that impact your confidence in that business?How many of you have heard, like I did when I was first started out, 'Man, you get into private practice and it is so hard, and it is so much competition, and you'll never make it'? We've all heard that one.There are many, many people, and some of yomay believe this, 'There are just too many people in my niche; there is just too many folks for me to make it.' OK, that's part of what the mindset is not.The other part of the mindset, interestingly enough, another part that it is not, is that in order to play large, you do not have to be famous, you do not have to be well known in your niche, in the relationship, you do not have to be a John Gray, or a John Gottman, or any of those folks, OK?< Approach your business from the perspective of your customer. Invariably, the telephone is the lifeline for your business. And the experience your customers have when they call you will instantly and permanently shape their view of your company and its ability to perform. A single misstep here can translate into lost revenue. But don't fret. As a small business owner, there are a number of things you can do to project a more professional image for your company, improve your customer service, and manage your own workload more effectively. First off, treat the manner in which you answer your phone seriously. Live is always better than automated. For a while it was impressive to call a company and be greeted with a plethora of automated options. Those days are gone. Menu trees and voicemail systems are ubiquitous and the customer backlash has begun. How many times have you just hit the "0" key looking for a live person the minute the auto-attendant picks up? When you do answer live, do so with professionalism and consistency. Sometimes in today's casual world, we feel silly using formalities in the language we choose. However, professionalism in a telephone greeting is as timeless as addressing your letters with Dear or signing them with Sincerely. Try something like, "Thank you for calling ABC Company, this is (your Name), how can I help you?" Make sure everyone who answers the phone does it the same way. It may feel silly at first, but you will soon see that whether it's a prospective client calling or a long-time customer, they will get the impression that you run a tight ship. Don't underestimate how that reflects on their perception of the quality of work your company does. The greeting is just the start. To function as an effective telephone receptionist, one must be a Selling Ice to Eskimos nswered live, but in a way that lacked professionalism. How did that impact your confidence in that business?Do you know what it takes to sell ice to Eskimos? First of all, let me tell you what it doesn't take.It doesn't take weekly deliveries of colorful ink pens to their icy hut.It doesn't take a meeting with the Vice President in charge of making ice to explain the logistics of ice making to the Eskimos.It doesn't take an MBA, or an MA, or a BA or even BS.It doesn't take the "Super Duper One of A Kind Sales Special This Week Only".It DOES take establishing a need for the ice. Plain & simple. As Jeffrey Gitomer says, people hate to be sold but they love to buy. If they need something they will buy it. But how do you establish their need?Discovery is the first and most Approach your business from the perspective of your customer. Invariably, the telephone is the lifeline for your business. And the experience your customers have when they call you will instantly and permanently shape their view of your company and its ability to perform. A single misstep here can translate into lost revenue. But don't fret. As a small business owner, there are a number of things you can do to project a more professional image for your company, improve your customer service, and manage your own workload more effectively. First off, treat the manner in which you answer your phone seriously. Live is always better than automated. For a while it was impressive to call a company and be greeted with a plethora of automated options. Those days are gone. Menu trees and voicemail systems are ubiquitous and the customer backlash has begun. How many times have you just hit the "0" key looking for a live person the minute the auto-attendant picks up? When you do answer live, do so with professionalism and consistency. Sometimes in today's casual world, we feel silly using formalities in the language we choose. However, professionalism in a telephone greeting is as timeless as addressing your letters with Dear or signing them with Sincerely. Try something like, "Thank you for calling ABC Company, this is (your Name), how can I help you?" Make sure everyone who answers the phone does it the same way. It may feel silly at first, but you will soon see that whether it's a prospective client calling or a long-time customer, they will get the impression that you run a tight ship. Don't underestimate how that reflects on their perception of the quality of work your company does. The greeting is just the start. To function as an effective telephone receptionist, one must be a Your EBIDTA and You owner, there are a number of things you can do to project a more professional image for your company, improve your customer service, and manage your own workload more effectively. First off, treat the manner in which you answer your phone seriously. Live is always better than automated. For a while it was impressive to call a company and be greeted with a plethora of automated options. Those days are gone. Menu trees and voicemail systems are ubiquitous and the customer backlash has begun. How many times have you just hit the "0" key looking for a live person the minute the auto-attendant picks up?I went to Les Schwab Tires this week. Not only did they do a great job with the pair of new tires I purchased, they found some problems with my “good” tires and fixed them up at no extra charge. I’ve seen this superb standard of customer service every time I’ve shopped there and I no longer even bother calling other stores because I know that Les Schwab is a quality outfit. They are a national chain with big marketing money behind them but they haven’t lost sight of the fundamental truth that good marketing will bring people in but excellent service is the only way to keep them coming back. Far too many small businesses haven’t learned this lesson. I hope you have. OK, back to yo When you do answer live, do so with professionalism and consistency. Sometimes in today's casual world, we feel silly using formalities in the language we choose. However, professionalism in a telephone greeting is as timeless as addressing your letters with Dear or signing them with Sincerely. Try something like, "Thank you for calling ABC Company, this is (your Name), how can I help you?" Make sure everyone who answers the phone does it the same way. It may feel silly at first, but you will soon see that whether it's a prospective client calling or a long-time customer, they will get the impression that you run a tight ship. Don't underestimate how that reflects on their perception of the quality of work your company does. The greeting is just the start. To function as an effective telephone receptionist, one must be a Small Business - Big Results h has begun. How many times have you just hit the "0" key looking for a live person the minute the auto-attendant picks up?If you’re a micro business (less than 5 employees), then you’re competing against large, well resourced retail / service organisations for customers. This can be pretty scary. But don’t be discouraged, you’ve got more clout than you think. For example, in Australia, micro business represents 47% of the private sector. That’s Australia’s biggest employer! So, not so shabby after all, are you?World trends are showing a remarkable growth in micro business start ups, all due to the Global Economy and e–business. But you can’t compete head on with big business. They’ll squash you like a bug if you try. So how do you compete? Well, you can’t out-gun them, so you have to out-think them.What’s the When you do answer live, do so with professionalism and consistency. Sometimes in today's casual world, we feel silly using formalities in the language we choose. However, professionalism in a telephone greeting is as timeless as addressing your letters with Dear or signing them with Sincerely. Try something like, "Thank you for calling ABC Company, this is (your Name), how can I help you?" Make sure everyone who answers the phone does it the same way. It may feel silly at first, but you will soon see that whether it's a prospective client calling or a long-time customer, they will get the impression that you run a tight ship. Don't underestimate how that reflects on their perception of the quality of work your company does. The greeting is just the start. To function as an effective telephone receptionist, one must be a The Ultimate PR Edge: Getting Reporters To Open Your E-Mails is is (your Name), how can I help you?" Make sure everyone who answers the phone does it the same way. It may feel silly at first, but you will soon see that whether it's a prospective client calling or a long-time customer, they will get the impression that you run a tight ship. Don't underestimate how that reflects on their perception of the quality of work your company does.You know that getting publicity is vital to the health of yourbusiness. You probably also know that e-mail is the way mostpublicity seekers get in touch with reporters to score thatprecious coverage. Here’s what you don’t know: The vastmajority of e-mails sent to journalists never get read. Bottom line: if your e-mails don’t get read, you have no shot atgetting the publicity you so desperately need. Here's how to beat the odds: Avoiding the Spam Trap To a spam filter, your humble e-mail pitch may appear to containan array of trigger words and suspicious phrases. A server thatrelayed your message may be on a blacklist - a "do not open"l The greeting is just the start. To function as an effective telephone receptionist, one must be able to quickly assess to whom the caller needs to be directed and efficiently connect that call in a timely fashion. Furthermore, to help your people manage their own workload most effectively, callers should be announced. Think about it. When was the last time you were involved in a project only to have the phone ring and pull you off in an entirely different direction. By the time you got back to the project at hand, hours may have passed. With a receptionist to announce a call, you can choose to have them connect a call, relay a message back to your caller, or redirect the call to a colleague better suited to helping them all without disrupting your workflow. So maybe you're thinking, "We can't even figure out how to transfer a call on our phone system without disconnecting it half the time, but we're a small business and can't afford to hire a receptionist." Relax, there are some other good options available. Outsourcing your telephone reception may be the best solution for your company. No, I'm not talking about having your bread and butter phone calls answered in India or by some anonymous, third-party answering service. I'm talking about a Remote Receptionist. These are companies that can offer you a live, professional receptionist with the technology to answer your business calls at their location, but still privately announce and seamlessly connect your calls back with you at your office or wherever you go throughout the day. When choosing a Remote Receptionist service, it helps to consider one based local to your business. Unlike a call center, a receptionist service usually maintains just a small team of receptionists. The best ones will invite you to visit their office, meet the reception team, and train them just as you'd train your own employee. This is not a third party relationship like a traditional answering service. Your callers will feel as though they've reached your offic
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