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Casual Articles - Why Sales - Led Beats Product - Led If You Want Profit
We're all looking for more qualified leads - more people that we can talk to who have a need for our product or service.Whether you're in the service business or you represent a product,
Product-led describes a situation where people make their main focus
Are you fed up due the work overload in your accounting firm? Is that you are looking for help as the tension meter is rising during the tax session? Outsourcing is the best option available fo
That might look like a dumb question, but it’s worth considering if you are working hard in an activity you like but where the return for your effort doesn’t satisfy you.
My dad ran an engineering company for 28 years. When talking about it he would often say that his products had ‘great potential’. But the years went by and that potential remained elusive. The sales stayed flat until he finally sold up. But the new owner had a different approach and made far more money building on the platform of what my father had begun.
How come one succeeded in making good profits and the other didn’t? The answer lies in understanding the difference between a ‘Product-led’ and a ‘Sales-led’ approach.
Product-led describes a situation where people make their main focus t
Go for a ride with a direct marketing, home based business opportunities.Is it possible to start a direct marketing, home based business, from the Internet? The answer is “yes” and it is
My dad ran an engineering company for 28 years. When talking about it he would often say that his products had ‘great potential’. But the years went by and that potential remained elusive. The sales stayed flat until he finally sold up. But the new owner had a different approach and made far more money building on the platform of what my father had begun.
How come one succeeded in making good profits and the other didn’t? The answer lies in understanding the difference between a ‘Product-led’ and a ‘Sales-led’ approach.
Product-led describes a situation where people make their main focus
An advertising company is a potentially very successful and enjoyable business, but only if done correctly. Advertising promotion is older than most people think, and here is a brief history of
How come one succeeded in making good profits and the other didn’t? The answer lies in understanding the difference between a ‘Product-led’ and a ‘Sales-led’ approach.
Product-led describes a situation where people make their main focus
Hiring top sales people is the key to accelerating your company’s sales. Sounds like a no-brainer, right? Yet even if you agree with this, we all know from experience that finding and attractin
How come one succeeded in making good profits and the other didn’t? The answer lies in understanding the difference between a ‘Product-led’ and a ‘Sales-led’ approach.
Product-led describes a situation where people make their main focus
Traditional marketing strategies encourage business owners to continually grow their businesses by adding new customers. In today's competitive world of business, it is more important than eve
Product-led describes a situation where people make their main focus the development of a technically superior item – higher performance, longer-lasting, easier to use etc. They may be so occupied with this quest that they largely ignore the sales dimension.
Sales-led organisations ask themselves different questions – ‘How many customer contacts did we make this week?’, ‘What are we doing to find more of them?’, ‘Do our existing clients have additional requirements that we can help them with?’.
It's unwise to neglect either factor, a strong business balances both. How does yours measure up?
You will find a source of specialised sales hints for ‘techie’ companies in the ‘Selling for Engineers’ manual at the link below.
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