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Casual Articles - Focus On Repeat Business - For More Profit And An Easier Life
When it comes to marketing there’s simply too many choices. I often find clients are totally perplexed about which marketing tools they should use and how to use them.To help make your life easier I
The wealth of experience and knowledge accumulated in value based business is extraordinary. All of the business is aligned and integrated with its Mission, Vision and Values. All of its systems, policie
You have to advertise, make contact, try and set an appointment, visit, fact-find, draw up a proposal, make a presentation then try to close. Phew, tiring just thinking about all of that! And of course you don't win every job you pitch on, many times all that effort produces no direct payback.
Now consider how much easier it is dealing with an existing customer. You can get through the 'secretary barrier' and speak to your client without difficulty. If they were happy with the work you have done so far, they'll be receptive to your next proposal. When you have discussions, they will be more frank because they trus
If you are graduating high school or thinking about going back to school for a degree in graphic design, you may be wondering if there is any advantage in doing so. You may already be an accomplished artis
You have to advertise, make contact, try and set an appointment, visit, fact-find, draw up a proposal, make a presentation then try to close. Phew, tiring just thinking about all of that! And of course you don't win every job you pitch on, many times all that effort produces no direct payback.
Now consider how much easier it is dealing with an existing customer. You can get through the 'secretary barrier' and speak to your client without difficulty. If they were happy with the work you have done so far, they'll be receptive to your next proposal. When you have discussions, they will be more frank because they tru
About two years ago, I was very shy. I was always concerned of what people thought of me. So before I did anything, I would get nervous and think oh that would make me look stupid or that's embarrassing., tiring just thinking about all of that! And of course you don't win every job you pitch on, many times all that effort produces no direct payback.
Now consider how much easier it is dealing with an existing customer. You can get through the 'secretary barrier' and speak to your client without difficulty. If they were happy with the work you have done so far, they'll be receptive to your next proposal. When you have discussions, they will be more frank because they tru
A well-designed document is an effective document. It gets your message across to your intended audience—whether your aim is to give information, sell a widget, or help someone grasp a concept.I hav
If you are like most service professionals and small business owners one of your primary concerns is generating as many leads as possible. And that may be your biggest mistake, resulting in wasting time on
Contrast that with how hard it is getting through to a new prospect and you can see that life is much simpler if you have a stable of happy, repeat customers.
How do we get to this pleasant situation? The key is to never disappoint your customer - no nasty surprises. If you promise something, do it. Excuses are poison. If a situation arises when you can't deliver, tell the customer up-front, so he can adjust his plans. And stay in touch, no one likes to be neglected.<
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