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    ut I'm afraid I'll lose sales if I stop being aggressive and start being passi
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    A few weeks ago I was onsite at a company that had hired me to train their sales team on how to stop using traditional selling and start using the Unlock The Game™ sales approach.

    After one coaching session, one member of the sales team came up to me and said, "Ari, your approach makes complete sense -- but I'm afraid I'll lose sales if I stop being aggressive and start being passiv

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    les team on how to stop using traditional selling and start using the Unlock The Game™ sales approach.

    After one coaching session, one member of the sales team came up to me and said, "Ari, your approach makes complete sense -- but I'm afraid I'll lose sales if I stop being aggressive and start being passi

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    e Game™ sales approach.

    After one coaching session, one member of the sales team came up to me and said, "Ari, your approach makes complete sense -- but I'm afraid I'll lose sales if I stop being aggressive and start being passi

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    es team came up to me and said, "Ari, your approach makes complete sense -- but I'm afraid I'll lose sales if I stop being aggressive and start being passi
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    ut I'm afraid I'll lose sales if I stop being aggressive and start being passive!"

    Whenever I hear a comment like that, I want to scream, because it means that the person just doesn't yet understand that removing pressure from the sales process doesn't mean being passive!

    But...I didn't scream. I took a deep breath and then explained that Unlock The Game™ is the reverse of passi

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