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Casual Articles - How a Best Buy Sales Clerk Taught Me the Simple 6 Step Formula to Close ANY Sale!
I had an interesting call yesterday from a lady in Chicago who was looking for somebody to coach her in SPIN Selling. SPIN Selling is a useful sales model and has been highly successful for many people over the last two decades or so. However, when people ask me about any particular sales model I always ask them, ‘why that one?’ Lets face it, there are enough out there and no doubt every single one has its devotees even if it’s only the person that dreamed it up. As well as SPIN there is, Power Base Selling, NLP Selling, Solution Selling, Consu
First: The Element of surprise…
I had no idea what hit me.
Second: A free trial offer…
She offered me something that was very low risk to me. I didn’t really want a subscription to Sports Illustrated, but hey it was FREE so why not?
Third: Smooth transition into her testimonial…
Once she said that the subscription was something that she personally took advantage of herself I let guard went down. From that point on, I wasn’t being sold
Plain and simple Mortgage loan brokers are rich. They make a ton of money and most of them do not work past 5 pm and work 4 days a week. Why in the world would you want to become a mortgage loan broker and how would you go about getting the training to become a mortgage loan broker.So, how do you become a mortgage loan broker and get all these benefits. I recommend first starting with some basic online training. This will allow you to move at your own pace and learn the industry while working at your current job. There are plenty of
I went to Best Buy today to get a few CDs and walked out with a new subscription to Sports Illustrated. Immediately confused, I asked myself how’d that happen? As I went through the steps that brought to that point in time, I realized I was sold on the subscription before I ever had a chance to even think about saying no. Wow! What if and I had this power? My home business would be booming to say the least. So, let me go through exactly what happened and then I’ll pull a few key points out for you.
I browsed the CD section of Best Buy for about 30 minutes and then after making my final music selections I headed to the checkout counter. I was greeted by a friendly checkout clerk who rung up my three CDs to a total cost of $43. As she was ringing me up she said “How would you like a free Subscription to Sports Illustrated or Entertainment Magazine?” Before I could answer she continued by telling me that she had already taken advantage of the offer herself and had received eight free issues of Entertainment Magazine. She continued by telling me exactly how I could unsubscribe at anytime and still get eight free issues of whichever magazine I choose. Then, even before she finished speaking, an adjacent check out clerk chimed in and said how great of a deal he thought it was and how much he enjoyed his free subscription.
Then the magic happened! No sooner did I turn my head back to the first sales clerk than did she ask me which subscription I wanted. Without thinking, I said Sports Illustrated. She replied, “that’s what the guys always choose”. She rung me up and I was out the door before I had a chance to think about what had just happened.
How great is that?
She probably made a commission and I never even saw it coming.
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Ok… So, what made this whole process work so well?
First: The Element of surprise…
I had no idea what hit me.
Second: A free trial offer…
She offered me something that was very low risk to me. I didn’t really want a subscription to Sports Illustrated, but hey it was FREE so why not?
Third: Smooth transition into her testimonial…
Once she said that the subscription was something that she personally took advantage of herself I let guard went down. From that point on, I wasn’t being sold
Your investment club will need to decide what type of entity you're going to adopt for business purposes. You'll have to decide whether you're going to be a corporation, a general partnership, or limited liability partnership. Each of these business models has their own advantages and disadvantages.· Corporation. Most investment clubs will avoid becoming a corporation. This is because corporations are taxable business entities that require knowledgeable accounting skills to make them run smoothly and in accord with government regulations
I browsed the CD section of Best Buy for about 30 minutes and then after making my final music selections I headed to the checkout counter. I was greeted by a friendly checkout clerk who rung up my three CDs to a total cost of $43. As she was ringing me up she said “How would you like a free Subscription to Sports Illustrated or Entertainment Magazine?” Before I could answer she continued by telling me that she had already taken advantage of the offer herself and had received eight free issues of Entertainment Magazine. She continued by telling me exactly how I could unsubscribe at anytime and still get eight free issues of whichever magazine I choose. Then, even before she finished speaking, an adjacent check out clerk chimed in and said how great of a deal he thought it was and how much he enjoyed his free subscription.
Then the magic happened! No sooner did I turn my head back to the first sales clerk than did she ask me which subscription I wanted. Without thinking, I said Sports Illustrated. She replied, “that’s what the guys always choose”. She rung me up and I was out the door before I had a chance to think about what had just happened.
How great is that?
She probably made a commission and I never even saw it coming.
-----------------------------------------------------
Ok… So, what made this whole process work so well?
First: The Element of surprise…
I had no idea what hit me.
Second: A free trial offer…
She offered me something that was very low risk to me. I didn’t really want a subscription to Sports Illustrated, but hey it was FREE so why not?
Third: Smooth transition into her testimonial…
Once she said that the subscription was something that she personally took advantage of herself I let guard went down. From that point on, I wasn’t being sold
In part two we will discuss overcoming objections, which credit cards to accept and using the check paying option. If your business is home-based or has been in operation for less than two years, you’re likely to face objections from the bank. If yours is a home-based or a brand-new company, be sure to meet with the banker to show your business plan, offer collateral and discuss your personal net worth. You are more likely to be able to overcome objections by being open and honest. Even if your bank turns you down, however, you
Then the magic happened! No sooner did I turn my head back to the first sales clerk than did she ask me which subscription I wanted. Without thinking, I said Sports Illustrated. She replied, “that’s what the guys always choose”. She rung me up and I was out the door before I had a chance to think about what had just happened.
How great is that?
She probably made a commission and I never even saw it coming.
-----------------------------------------------------
Ok… So, what made this whole process work so well?
First: The Element of surprise…
I had no idea what hit me.
Second: A free trial offer…
She offered me something that was very low risk to me. I didn’t really want a subscription to Sports Illustrated, but hey it was FREE so why not?
Third: Smooth transition into her testimonial…
Once she said that the subscription was something that she personally took advantage of herself I let guard went down. From that point on, I wasn’t being sold
Imagine you’ve worked hard to market your services; you’ve attracted a prospective client, set up a “sales conversation” and gone through the whole sales process. Great job, but sometimes, no matter how hard we try, prospects don’t always sign up on the spot.Sometimes, a prospect needs some time to make the decision on whether or when they’d like to start working with you. What I’ve noticed over the years is that when this happens, most always, the sale never happens, probably because life gets in the way and what’s out of
How great is that?
She probably made a commission and I never even saw it coming.
-----------------------------------------------------
Ok… So, what made this whole process work so well?
First: The Element of surprise…
I had no idea what hit me.
Second: A free trial offer…
She offered me something that was very low risk to me. I didn’t really want a subscription to Sports Illustrated, but hey it was FREE so why not?
Third: Smooth transition into her testimonial…
Once she said that the subscription was something that she personally took advantage of herself I let guard went down. From that point on, I wasn’t being sold
Ramadan to be hanged: Good work boys!I’m not sure why, how and when the UN came up with a policy to not kill, killers, or to save killers, or to preserve them for posterity in prison cells, but it is a bad policy. And so thinks the Iraqi government, or legal process:“Iraq's High Tribunal has sentenced Saddam Hussein's former vice-president Taha Yassin Ramadan to be hanged. He was tried alongside the former Iraqi leader over the killing of 148 Shias in the village of Dujail in the 1980s.” Now anyone in their right mind knows this high r
First: The Element of surprise…
I had no idea what hit me.
Second: A free trial offer…
She offered me something that was very low risk to me. I didn’t really want a subscription to Sports Illustrated, but hey it was FREE so why not?
Third: Smooth transition into her testimonial…
Once she said that the subscription was something that she personally took advantage of herself I let guard went down. From that point on, I wasn’t being sold on something I didn’t want, but instead I was just getting a friendly recommendation.
Fourth: Smooth transition into how easy it was to back out at anytime…
At this point, not only was I just getting a friendly recommendation, but she told me how easy it would be to back out of the deal at any time. Not only that, but I was given explicit directions as to how to end my subscription. Hey, if I didn’t want the subscription I now felt even less pressure because I knew exactly how to end it.
Fifth: Additional Testimonials…
Bang… Before I had a chance to think about whether or not I want a free subscription to Sports Illustrated bad enough to go through the future hassle of canceling it I’m hit with another testimonial about how great of an offer this deal really is from ANOTHER person that’s taken advantage of it. So, now I start to feel a little like I’m the one left out. Everyone else is doing it… why not me?
Sixth: The Close!
I loved the close! It was so sneaky. She never asked me whether or not I wanted a subscription, she just asked if I wanted Sports Illustrated or Entertainment Magazine. I NEVER had the option to think about whether or not I wanted the subscription or not. She simply ASSUMED the sale and at that point just asked me what subscription I wanted. She never gave me a chance to tell her NO!
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Now that I’ve given you six simple steps that you must follow to get the sale every time it’s just a matter of you figuring out how to use this in your own home business. So, stop and read this again if you have to. Just let it soak in. It’s an extremely powerful process if mastered. Personally, I left that Best Buy not knowing what happened to me. It was like I was brainwashed!
Wouldn’t you like to brainwash your customers into buying your products or services or joining yo
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