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Casual Articles - Growing Sales Through Creating Connections
A Nightmare That Really HappenedOver 10 years ago, when I worked as a manager at a major corporation, I received a call from a headhunter about a magnificent job opening. It sounded like the perfect job for me. So, I went and was interviewed by the vice-president I would report to, if hired. He told me I was one of two finalists for the position.A week later, I got on an elevator with a person who looked totally elated. I asked her why she felt so jubilant. She proudly told me she was offered a fantastic job. She described the job to me.Lo-and-behold, she got the job I applied for! Of the two finalists, she was the other candidate – and she got the job!!The next day, I called the vice-president who interviewed me. I asked if we could meet to discuss why he did not offer me the job. He agreed. When we met, he told me the only reason he did not hire me was because of one thing I said in t
Being a sales consulting and training company, clients and prospects often ask if we can measure the impact of our training, and occasionally whether we can guarantee increased sales. While we have confidence in our consulting, instructional design and facilitation abilities, and understand the importance of these questions from both management and training perspectives, quantifying training’s impact can be a slippery slope for any training company.Isolating training from the many factors that may positively and negatively impact its success is a major pitfall in the evaluation process. Most training professionals recognize that the best training in the world may not be able to overcome the impact of poor management, low morale, unsatisfactory compensation structures, unreasonable sales goals, and a variety of other factors. Conversely, all too often mediocre training appears superb when supported with a marketing bl
1. Custom Assessments.
By using a tool such as Assessment Generator you can build custom assessments which will allow the visitors to your website the opportunity to engage with you while providing value which is memorable. With Assessment Generator you as the business owner will receive the basic results of the survey to see if clients are where they want to be in their lives or their businesses.
2. Online Survey Tools.
A well-designed online survey can greatly empower business, academic, and charitable organizations by finding out quickly what is on the minds of your current and prospective customers/clients. Creating an online survey can be extremely simple and convenient with a free survey tool such as Advanced Survey or Zoomerang. By designing a survey and sending this to your database, you can poll targeted groups quickly and in detail while obtaining real time results.
3. "Feedback" Hot Links.
As you update your website, author articles, or launch new products and services, add a “feedback hot link” to your site or to your e-mail signature. This link can state "Send me feedback" or "Send me your comments" and will automatically link to an e-mail which can be used for your website visitors to provide you with insight into what is working and what is not with your products and services. The key is to make communicating with you as easy as possible.
4. Weblogs With Comments.
A weblog is a simple yet compelling online environment, which will allow you to put your thoughts, ideas, and experiences on the web via a journal, photo album, or diary. With a tool such as Typepad you can provide your clients and customers with access to your online journal AND allow them the ability to comment to your posts. If you are blogging around a topic which creates discussion or a topic which can generate ideas for your new products and services, you will find that blogging with a tool which allows for comments will take your products and services to a more advanced and sophisticated level quickly and with the support of your customers/c
If you are interested in creating persuasive marketing material and convincing business presentations, check out these words from a poem written more than 100 years ago.“I keep six honest serving-men (They taught me all I knew); Their names are What and Why and When And How and Where and Who.”Recent academic research has shown that Rudyard Kipling, who wrote the poem, is more than just a master of pretty words. It demonstrates that the formula for effective business communication is almost exactly the same.After studying the learning style of different people for more than 25 years, educationalist Bernice McCarthy developed the 4MAT® teaching system to reflect the four different types of learning style that she identified.The system works just as well for communication and marketing.In brief, it splits people into four types: • ‘Why’ people – need reasons and relevanc
1. Custom Assessments.
By using a tool such as Assessment Generator you can build custom assessments which will allow the visitors to your website the opportunity to engage with you while providing value which is memorable. With Assessment Generator you as the business owner will receive the basic results of the survey to see if clients are where they want to be in their lives or their businesses.
2. Online Survey Tools.
A well-designed online survey can greatly empower business, academic, and charitable organizations by finding out quickly what is on the minds of your current and prospective customers/clients. Creating an online survey can be extremely simple and convenient with a free survey tool such as Advanced Survey or Zoomerang. By designing a survey and sending this to your database, you can poll targeted groups quickly and in detail while obtaining real time results.
3. "Feedback" Hot Links.
As you update your website, author articles, or launch new products and services, add a “feedback hot link” to your site or to your e-mail signature. This link can state "Send me feedback" or "Send me your comments" and will automatically link to an e-mail which can be used for your website visitors to provide you with insight into what is working and what is not with your products and services. The key is to make communicating with you as easy as possible.
4. Weblogs With Comments.
A weblog is a simple yet compelling online environment, which will allow you to put your thoughts, ideas, and experiences on the web via a journal, photo album, or diary. With a tool such as Typepad you can provide your clients and customers with access to your online journal AND allow them the ability to comment to your posts. If you are blogging around a topic which creates discussion or a topic which can generate ideas for your new products and services, you will find that blogging with a tool which allows for comments will take your products and services to a more advanced and sophisticated level quickly and with the support of your customers/
I suspect that everyone has an idea of what lamination is even if you have only seen it in passing. Restaurant menus are a common example. A plastic finish is placed over the menu to protect it from food and stains. But did you know that you can laminate just about anything that is flat? If it needs to be protected and reused, it is something to consider for lamination. The laminate also makes the original material stronger and more durable. All of our signs can be laminated, but the reasons are varied and not all signs should be laminated.A number of our customers have fondly taken to our dry erase laminate. They can have engineering plans, tables, or other diagrams printed on almost any of our substrates (for example, PVC or aluminum). Once we cover them with the dry erase laminate, it allows the users to mark up the signs with dry erase ink which can easily be wiped off. It is wonderful for talks and de
3. "Feedback" Hot Links.
As you update your website, author articles, or launch new products and services, add a “feedback hot link” to your site or to your e-mail signature. This link can state "Send me feedback" or "Send me your comments" and will automatically link to an e-mail which can be used for your website visitors to provide you with insight into what is working and what is not with your products and services. The key is to make communicating with you as easy as possible.
4. Weblogs With Comments.
A weblog is a simple yet compelling online environment, which will allow you to put your thoughts, ideas, and experiences on the web via a journal, photo album, or diary. With a tool such as Typepad you can provide your clients and customers with access to your online journal AND allow them the ability to comment to your posts. If you are blogging around a topic which creates discussion or a topic which can generate ideas for your new products and services, you will find that blogging with a tool which allows for comments will take your products and services to a more advanced and sophisticated level quickly and with the support of your customers/
10. If you have employees, you need a point of sale system.If you have employees you are open to theft, sweet-hearting and careless mistakes. You need a point of sale system to manage your employees, enforce your policies and insure that your money gets to you.Of all distressing situations that can occur in a workplace, none is as likely to trigger emotions more consistently than an incident of theft, fraud or embezzlement. The 2003 National Retail Security Survey discovered that nearly half of all losses can be attributed to employee theft, adding up to billions of dollars annually. Some small business owners regard the pilfering of notepads, pens, paperclips, and even coworker lunches as minor incidents, unworthy of disciplinary action. Consequently, if an employee feels invincible, they may raise the stakes and steal something of greater value, believing they will not be threatened with termination or prose
4. Weblogs With Comments.
A weblog is a simple yet compelling online environment, which will allow you to put your thoughts, ideas, and experiences on the web via a journal, photo album, or diary. With a tool such as Typepad you can provide your clients and customers with access to your online journal AND allow them the ability to comment to your posts. If you are blogging around a topic which creates discussion or a topic which can generate ideas for your new products and services, you will find that blogging with a tool which allows for comments will take your products and services to a more advanced and sophisticated level quickly and with the support of your customers/
Cause marketing is a relationship between a for-profit and a nonprofit that brings in money and resources for the nonprofit, while providing credibility and goodwill for the business.According to the IEG Sponsorship Report, this category grew to $733 million in the US in 2001. There are a number of reasons for that growth. A Cone Communications survey found that:- 80 percent of Americans have a more positive image of companies that support a cause they care about- nearly two-thirds of Americans say they would likely switch brands or retailers to one associated with a good cause- more than half said they would pay more for a cause marketer’s products or services- 87 percent of employees at organizations with a cause marketing program feel a strong sense of loyalty to their company as opposed to 67 percent of those at companies that do not support causesAs you can see, adopting good c
5. Client Scenarios That Create an Emotional Tug.
What are the typical challenges of your clients, what do they complain about to others, and what do they really want in life? Do they say things such as:
· I am a CEO, and I cannot seem to motivate my team.
· I am a pet owner, and I am looking for a Veterinarian I can trust.
· I am a Solopreneur who is working for a lunatic.
· I am a business owner who is looking to invest my money to double my financial wealth.
· I am a new college graduate, and I am looking for the career of my dreams.
By honing in on what’s most important to your website visitors and actually posting these for the world to see, you will begin to connect with these folks in a way which calls the emotions to be tapped. List these client scenarios in bullet form on your website, and link each scenario to a very tangible benefit of what you can offer.
Example: If you are marketing to pet owners who are looking for a Veterinarian he/she can trust, link this client scenario to a special report on “The Top Ten Questions to Ask When Hiring a Veterinarian for Your Pet.”
6. Data Driven Landing Pages.
Landing pages, also known as “jump” pages in the world of marketing, are self-contained web pages that visitors are driven to for a specific purpose (usually for the purpose of collecting e-mail addresses.) Landing pages are very focused and usually contain a message, in most cases to allow you as the web host to determine what visitors click on as well as other statistics. A data driven landing page contains a form requesting the user to enter contact information, usually in order to get something, such as a free special report, newsletter, or to register for an upcoming event. By including a question on this page such as “What is the thing you most want in the area of _______________” (fill in the blank) you will be able to see trends of what folks most want, which can be key to the growth of your business.
7. A Research and Development Team.
A Research and Development team is a group of people you invite to join you in developing your products, program
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