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Casual Articles - Humanize the Sales Process
Although outsourcing is all the rage in business today, it can also be a dangerous strategy if done for the wrong reasons. Following are some bad reasons for and associated dangers of shifting responsibility for some business processes or products to outside firms.Wrong Reason #1 – You just aren’t interested in doing it yourself.Potential Danger – If you’re not interested in it there’s a good chance you won’t adequately think it throu
Nothing is more important in direct mail fundraising than who you mail to. A terrific letter mailed to the wrong list of people will flop. I have a client who mailed a donor acquisition package to people who had not supported his organization but had supported another. The response to his appeal was zero.The reason is simple. He mailed to a terrible list. His organization helps offenders leave prison and integrate back into so
Q. Sometimes when I’m presenting to clients, I sense that the customer tunes out. Is there a better way to communicate with a customer or engage them?
A. Salespeople get caught up in the hype of their own product and lose touch with their client’s reality some
What is a business owner to do? You have had a successful year and have profits to report. There are some tax strategies that are standard and beneficial and that do not create problems for your bank. There are others that do create problems and I will describe for you in a simple way what the effect is.Banks operate in a highly regulated system where they must conform to the standards of the regulatory bodies. These standards requir
A. Salespeople get caught up in the hype of their own product and lose touch with their client’s reality som
Although many experts speak of gloom and doom in the medical industry, the fact is that this industry keeps growing by leaps and bounds. Every year, the demand for medical services, medical testing (e.g. MRI Centers, Testing Centers, etc) and medical supplies keeps getting stronger. This trend is expected to continue as the population ages.However, even though the growth trend looks good, running a medically related business keeps getting mor
A. Salespeople get caught up in the hype of their own product and lose touch with their client’s reality som
Nearly all franchising companies require initial training to teach the new franchises how to run their franchised outlets. Some of the modern-day franchise companies have extensive training in teach people every single aspect to the business and some of these companies are not very simple and therefore neither is the training.In our franchising company we had a simple concept, which was easy to train. Each franchise or is required to disclos
A. Salespeople get caught up in the hype of their own product and lose touch with their client’s reality som
In today’s constantly changing job market more and more well educated people with a wealth of experience are being laid off. Many of them try to find other jobs but with little or no success. Because of this many people are deciding to parlay their experience and know-how into a small consulting practice.It sounds, easy, fun and exciting. You would be your own boss, making all the decisions. You would go wherever you wanted, whenever you choo
Q. In high tech sales situa
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