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  • Casual Articles - Successful Sales People Know Which Differentiators Matter

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    When sitting toe-to-toe with a prospective client, how well do you answer the question, “What sets you apart from your competitor?”

    Tom Snyder, vice president of Huthwaite – the creators of SPIN Selling – says in the audio book, “Sound Advice on Sales Strategies,” that professional sales people often have trouble articulating what makes their offerings unique.

    “In this day and age,” he says, “it’s all

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    Tom Snyder, vice president of Huthwaite – the creators of SPIN Selling – says in the audio book, “Sound Advice on Sales Strategies,” that professional sales people often have trouble articulating what makes their offerings unique.

    “In this day and age,” he says, “it’s al

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    Tom Snyder, vice president of Huthwaite – the creators of SPIN Selling – says in the audio book, “Sound Advice on Sales Strategies,” that professional sales people often have trouble articulating what makes their offerings unique.

    “In this day and age,” he says, “it’s al

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    – says in the audio book, “Sound Advice on Sales Strategies,” that professional sales people often have trouble articulating what makes their offerings unique.

    “In this day and age,” he says, “it’s al

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    trouble articulating what makes their offerings unique.

    “In this day and age,” he says, “it’s all about creating customer value, and that means more than just explaining what your product can do that no one else’s can.“

    Snyder says the answer should change from customer to customer, depending on their specific needs. “Price may be paramount in one client’s mind while quick delivery or installation could be the deal clincher for another.”

    When asked about differentiators, Snyder recommends sale

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