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Casual Articles - Increase Your Influence, Increase Your Sales
In previous articles for marketing-minded financial planners, I've discussed what to say to a reporter over the telephone.However, if you are phone-shy or time-challenged, it's better to send an email than to do nothing.Many reporters favor e-mail anyway, so use it. Call the media outlet or check its staff listing to get the reporter’s email address. Sometimes reporters email addresses are at the bottom of their article in the newspaper—or linked to in the online version of the outlet. It’s rarely a secret.Again, offer practical story ideas – one or two max per e-mail. Summarize your best story idea in the ‘subject’ line of the email.Be specific. In fact, spend as much time composing that subject line as you do the entire body of your message. It's that important.Reporters get dozens of emails per day, and struggle with spam just like the rest of us, so make sure that your email doesn't look like spam. Avoid any words (you know what they are) that would be likely to set off a spam blocker.And never, ever send a reporter an attachment of any kind. Many news organizations, fearful that thei
Research has shown that behavioral characteristics can be grouped together into four quadrants
The media has made lots of reports about entrepreneurs. Some may be true, some are not. Here are the 5 myths about being an entrepreneur.Myth #1: Entrepreneurs only care about making moneyMany people think entrepreneurs do what they do strictly for the money, and that taking risks is all about entrepreneur's personal reward.While fear of poverty or use of money as a scorecard may have some relevance - and there are, of course, some entrepreneurs focused primarily on financial profits - generally, money is not the ultimate motivator for the majority of entrepreneurs.Many successful entrepreneurs do not live a lavish lifestyles that reflect their financial success. Their motives are often more about ego and emotion. For most entrepreneurs, money is just a way to keep score.Money is also a way to do bigger and more exciting deals. The thrill of challenge, the motivation of a new idea, and the risks involved have far more power to motivate the entrepreneurial spirit than money.Myth #2: Winning means somebody else is losingYou may have heard of people speak of success in business as bei
There is a style of convincing others, influencing or “selling” for everyone. Understand we are using the term “selling” here very loosely. I bet many of you are saying, “I don’t sell people. I hate that!” Although this may sound like it’s about sales, it really isn’t. You’ll understand shortly but indulge me for a minute. There are several types of popular styles of selling: relationship selling, non-manipulative selling, pressure selling, what’s-important-about-that-to-you selling. Whatever approach and philosophy that works for you is fine. Actually, we’re not trying to change your personal style of selling. But if we can give you additional insight to influencing others regardless of who they are, would that be helpful? “Yes.”
Let me ask you, when you really connect with someone, isn’t that a wonderful experience? When this happens, you connect with them and feel closer in a shorter period of time then with someone else you may have known for years. What happens here? You click, connect, have great rapport, and there may even be chemistry between you. You know you are being heard and listened too. Wow, isn’t that wonderful when it happens! Wouldn’t it be great if we could increase our opportunities to connect with each other in general? It can be done.
There is a universal unspoken language based on observable behavior. What that means is, we can see the behavior just by watching others. We look for tone of voice, pace, body language and words used. These are the clues that help us to identify how to communicate better with that person.
Research has shown that behavioral characteristics can be grouped together into four quadrants o
There is a proper way and a wrong way to leave voicemail messages when cold calling. I'm not an advocate of cold calling; the odds of generating any amount of significant sales leads or new business are stacked against you when cold calling. But, it does work for a minority of people and some still do it. If you are a cold caller you must know the proper etiquette when leaving voicemail messages.When you call on a prospect and receive his voicemail, your message must begin with your name and phone number, followed by your message or sales pitch, and ending with your name and phone number once more.Before I explain why, let me tell you about a typical work week for me. In a typical week, I receive dozens of cold calls. People pitch me all kinds of products and services. Unlike most people, I actually don't mind receiving these calls. I enjoy hearing the various sales techniques that salespeople use. I’ve heard them all. I don't normally respond to them, but I at least hear them out. I don't always get to answer my phone, so logically many of these calls go to my voicemail.Some of these voicemails amaze me. You
Let me ask you, when you really connect with someone, isn’t that a wonderful experience? When this happens, you connect with them and feel closer in a shorter period of time then with someone else you may have known for years. What happens here? You click, connect, have great rapport, and there may even be chemistry between you. You know you are being heard and listened too. Wow, isn’t that wonderful when it happens! Wouldn’t it be great if we could increase our opportunities to connect with each other in general? It can be done.
There is a universal unspoken language based on observable behavior. What that means is, we can see the behavior just by watching others. We look for tone of voice, pace, body language and words used. These are the clues that help us to identify how to communicate better with that person.
Research has shown that behavioral characteristics can be grouped together into four quadrants
Have you mistakenly trained your branding to fall over and play dead? Do you know how to use psychology to create branding that lights up with the voltage of a thousand neon bulbs? And can you play Scrooge with your budget, yet get huge branding mileage? And if so, how? Read on and find out how you can be a Leonardo Da Vinci with your brand!It’s Raining 3000+ Messages a Day! I have a friend. Let’s call him Eugene. Partly because that’s his real name. Eugene positions himself as a pitch manager. Very effectively, he shows CEOs and executives (who make pitches for new and existing business) how they can use simple steps to get a powerful presentation across.Eugene had a problem that all of us do. His brand (or his company’s brand) was just one of three thousand new messages that bamboozle us every day through various media. To get his name welded in his customer’s brain was like being on a rocking chair. You feel the movement, but you go nowhere. Eugene’s brand was going places, but it was a slow tedious process.He needed to get some prime real estate in his customer’s brain really quickly and without the bene
Let me ask you, when you really connect with someone, isn’t that a wonderful experience? When this happens, you connect with them and feel closer in a shorter period of time then with someone else you may have known for years. What happens here? You click, connect, have great rapport, and there may even be chemistry between you. You know you are being heard and listened too. Wow, isn’t that wonderful when it happens! Wouldn’t it be great if we could increase our opportunities to connect with each other in general? It can be done.
There is a universal unspoken language based on observable behavior. What that means is, we can see the behavior just by watching others. We look for tone of voice, pace, body language and words used. These are the clues that help us to identify how to communicate better with that person.
Research has shown that behavioral characteristics can be grouped together into four quadrants
For those who are looking for a career as a proofreader, it is important to have the right qualifications. It is important to remember that this is a proper job. It is not just an easy way to make some money from home. For those who are serious, it will require a lot of diligent work to get into the field. And, when they do, it will take time to build your freelance business to the stage where it is profitable. Nevertheless, here are some of the basic qualifications that you will need:1. You may find it more than valuable to have a proofreading training certification. This can be obtained in a number of ways. You can get it from going to a college and taking the right courses. Or, you can find a number of colleges online that are accredited and can provide you with the training you will need. You can obtain this certification after completing a series of courses on the proper writing techniques and editing requirements.2. Proofreaders need to be diligent people. This is because it is necessary to work and work at the piece until it is perfect. Sure this can be difficult as you do not want to rewrite the e
There is a universal unspoken language based on observable behavior. What that means is, we can see the behavior just by watching others. We look for tone of voice, pace, body language and words used. These are the clues that help us to identify how to communicate better with that person.
Research has shown that behavioral characteristics can be grouped together into four quadrants
Up to a few years past, direct marketing was the sphere of telemarketers and junk mail purveyors. Since 2001, direct marketing has been the fastest growing segment in the marketing world. In that year, companies spent over ?10 bn on direct marketing to households in the UK. That’s a lot of money being spent to reach consumers in order to sell products to them. And a hefty chunk of that money is going into the pockets of direct sales managers, copywriters, marketing managers, strategic planners, consumer researchers – not to mention a lot of direct marketing jobs that never existed before the boom of the internet.So let’s take a look at careers in direct marketing to see why it is one of the fastest growing job sectors in the UK.Start with… the definition! What is direct marketing? The current definition of direct marketing offered by the Institute of Direct Marketing (and who’d know better?) is:…the fusion of creative thinking with customer knowledge and the latest technologies to generate customised communications and business solutions across a mix of media.That mouthful means that direct mar
Research has shown that behavioral characteristics can be grouped together into four quadrants or styles. People with similar styles tend to exhibit specific types of behavior common to that style. A person’s behavior is a reflection of who they are naturally. According to William A. Marston, “All people exhibit all four behavioral factors in varying degrees of intensity.”
This model categorizes how we act. Nothing more. It is simply used as a tool for more effective communications between people. Sound good? You bet.
In all the cultures studied, the model has been found to be valid. All cultures have people who are outgoing, expressive and animated. All cultures have people who are more cool, aloof, introverted and analytical. Ask yourself, is this person people-oriented or task-oriented? Are they an introvert or an extrovert? Because you can learn to see the answers, it is observable. It is a universal language because it has no cultural boundaries. Are you intrigued? You’re probably saying, that’s all great but how does this apply to me getting my way? Oh, we are so self-centered at times. When you are getting your way, I trust it is for the benefit of all who are affected by the decision. Because what we are talking about is not for self-centeredness, manipulation or control.
Any time we have greater understanding of ourselves, it provides us opportunities to make the best of an interpersonal communication process. That insight provides a solid foundation from which to move forward. If we know we have a particular habit that may interfere with the communication process; we can work on improving how
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