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Casual Articles - The Processionary Caterpillar Syndrome Costs You Sales?
They say that fifty percent of your Ad budget is wasted. The only problem is, nobody knows which fifty!Well it's your lucky day, because over the years, I've uncovered many key areas where advertising dollars are squandered, misspent, misdirected and misused.But first, I think it's important to define which
In their procession around the pot, they were blindly following their instincts, habits, past experience, tradition, custom and precedent—the way they always had done things. In reality, they got nowhere. As the adage states, “It is a form of insanity to do the same things over and over and then expect different results.”
Stanford University research suggests that it takes 9 to 12 positive impressions before the average decision-maker will make a purchasing decision. However, the high cost of in-person selling, makes it difficult to impossible to achieve the number of contacts needed to succeed by employing sales meetings alone. Therefore,
The renowned French Naturalist, Jean-Henri Fabre, in an experiment with processionary caterpillars was able to entice them on to the rim of a large flowerpot. Processionary caterpillars move through the forest in a long procession feeding on pine needles. They derive their name from their habit of following a lead caterpillar, each with its eyes half closed and head fitted snugly against the rear end of the preceding caterpillar.
Fabre succeeded in getting the lead caterpillar to connect up with the last one, creating a complete circle, which moved around the pot in a never ending procession. He thought that after a few circles of the pot, the caterpillars would discover their predicament or tire of their endless progression and move off in another direction. But they never varied their movements.
Through force of habit, the caterpillars kept moving relentlessly around the pot at about the same pace for a period of seven days. They would have continued even longer if they had not stopped from sheer exhaustion and hunger. As part of the experiment, food had been placed close by in sight of the group, but because it was out of the path of the circle, they continued in their procession to what could have been their ultimate destruction.
In their procession around the pot, they were blindly following their instincts, habits, past experience, tradition, custom and precedent—the way they always had done things. In reality, they got nowhere. As the adage states, “It is a form of insanity to do the same things over and over and then expect different results.”
When you deal with agency guys and design people and even media people trying to be marketing people, they always talk about being creative and trying to come up with the next great creative idea.Effective marketing is NOT about creative ideas!In fact, it is our belief that most creative types would be bette
The renowned French Naturalist, Jean-Henri Fabre, in an experiment with processionary caterpillars was able to entice them on to the rim of a large flowerpot. Processionary caterpillars move through the forest in a long procession feeding on pine needles. They derive their name from their habit of following a lead caterpillar, each with its eyes half closed and head fitted snugly against the rear end of the preceding caterpillar.
Fabre succeeded in getting the lead caterpillar to connect up with the last one, creating a complete circle, which moved around the pot in a never ending procession. He thought that after a few circles of the pot, the caterpillars would discover their predicament or tire of their endless progression and move off in another direction. But they never varied their movements.
Through force of habit, the caterpillars kept moving relentlessly around the pot at about the same pace for a period of seven days. They would have continued even longer if they had not stopped from sheer exhaustion and hunger. As part of the experiment, food had been placed close by in sight of the group, but because it was out of the path of the circle, they continued in their procession to what could have been their ultimate destruction.
In their procession around the pot, they were blindly following their instincts, habits, past experience, tradition, custom and precedent—the way they always had done things. In reality, they got nowhere. As the adage states, “It is a form of insanity to do the same things over and over and then expect different results.”
The term demographics are essentially a short form of what we can call 'population characteristics'. Demographics include age, per capita income, mobility (in terms of travel time to work or number of vehicles available), educational and academic level of the people, value of ownership (that includes properties and assetsainst the rear end of the preceding caterpillar.
Fabre succeeded in getting the lead caterpillar to connect up with the last one, creating a complete circle, which moved around the pot in a never ending procession. He thought that after a few circles of the pot, the caterpillars would discover their predicament or tire of their endless progression and move off in another direction. But they never varied their movements.
Through force of habit, the caterpillars kept moving relentlessly around the pot at about the same pace for a period of seven days. They would have continued even longer if they had not stopped from sheer exhaustion and hunger. As part of the experiment, food had been placed close by in sight of the group, but because it was out of the path of the circle, they continued in their procession to what could have been their ultimate destruction.
In their procession around the pot, they were blindly following their instincts, habits, past experience, tradition, custom and precedent—the way they always had done things. In reality, they got nowhere. As the adage states, “It is a form of insanity to do the same things over and over and then expect different results.”
If you have a business in an expanding market like many of the cities in Southern California, or Phoenix, or Dallas -- a major concern has to be protecting your business as new competitors arrive. This can be especially frustrating if you’ve been there awhile. Maybe going all the way back to when it was just you and one varied their movements.
Through force of habit, the caterpillars kept moving relentlessly around the pot at about the same pace for a period of seven days. They would have continued even longer if they had not stopped from sheer exhaustion and hunger. As part of the experiment, food had been placed close by in sight of the group, but because it was out of the path of the circle, they continued in their procession to what could have been their ultimate destruction.
In their procession around the pot, they were blindly following their instincts, habits, past experience, tradition, custom and precedent—the way they always had done things. In reality, they got nowhere. As the adage states, “It is a form of insanity to do the same things over and over and then expect different results.”
West Virginia was the second largest producer of coal in the United States in 2005, producing 160 million tons or 13% of total production, while Wyoming was number one, producing 380 million tons, approximately 35% of the nation’s total coal production. However, the coal produced by West Virginia is more in demand than th their procession to what could have been their ultimate destruction.
In their procession around the pot, they were blindly following their instincts, habits, past experience, tradition, custom and precedent—the way they always had done things. In reality, they got nowhere. As the adage states, “It is a form of insanity to do the same things over and over and then expect different results.”
Like the caterpillars, many sales and service industry professionals mistake daily activity for accomplishment, working hard for working smart. In my coaching sessions we use self-directed learning manuals and weekly discussions about proven selling techniques and systems to help participants change their behavior and selling activities so they can sell more products or services. To change your sales behavior you need a plan and a program to move to a new level of sales excellence like the system we use to help our clients change their sales activities.
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