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Casual Articles - Emotions That Sell, Part 2
Business Plan Basics - Part 1
Online or offline, when you want to start a business you need a business plan. Writing a business plan helps when pursuing investment capital, but it also helps you set some clear goals. A business plan is a living docum
if you can "connect" with these feelings:Online or offline, when you want to start a business you need a business plan. Writing a business plan helps when pursuing investment capital, but it also helps you set some clear goals. A business plan is a living docum
Nostalgi
Preparation of the Marketing Campaign
Promotional StrategiesKeyword Concepts: promotion strategiesPromotion: It's a basic element of the marketing mix and includes all forms that secure communication between a firm and its public to bring about a
In the last article, we looked at three emotions (besides fear and greed) that you can use to connect with your prospects and enrich your marketing campaigns. This time, we're digging a little deeper into the sales psyche. See if you can "connect" with these feelings:Promotional StrategiesKeyword Concepts: promotion strategiesPromotion: It's a basic element of the marketing mix and includes all forms that secure communication between a firm and its public to bring about a
Nostalgia
PR: Your 500 Pound Gorilla
What else, for goodness sake, could you as a business, non-profit or association manager, call a heavy-duty helper who does something REALLY positive about the behaviors of those outside audiences of yours that most
s fear and greed) that you can use to connect with your prospects and enrich your marketing campaigns. This time, we're digging a little deeper into the sales psyche. See if you can "connect" with these feelings:What else, for goodness sake, could you as a business, non-profit or association manager, call a heavy-duty helper who does something REALLY positive about the behaviors of those outside audiences of yours that most
Nostalgi
How HR Works to Get the Job Done
Human Resources is just what it says: resources for humans – within the workplace! Its main objective is to meet the organizational needs of the company it represents and the needs of the people hired by that company. In s
rospects and enrich your marketing campaigns. This time, we're digging a little deeper into the sales psyche. See if you can "connect" with these feelings:Human Resources is just what it says: resources for humans – within the workplace! Its main objective is to meet the organizational needs of the company it represents and the needs of the people hired by that company. In s
Nostalgi
Mistakes That People Make When Working With A Recruiter
I began working as a recruiter in 2000 around the time that the dot com bubble started bursting and shortly after companies had exceeded their Y2K budgets and had no money to hire new staff.It wasn’t the best time t
we're digging a little deeper into the sales psyche. See if you can "connect" with these feelings:I began working as a recruiter in 2000 around the time that the dot com bubble started bursting and shortly after companies had exceeded their Y2K budgets and had no money to hire new staff.It wasn’t the best time t
Nostalgi
Preventing The Runaway Candidate
Municipal and law enforcement officials in Georgia are still calculating the final costs associated with the “runaway bride”. Much like the runaway bride, the “runaway candidate” can have a devastating effect upon a potent
if you can "connect" with these feelings:Municipal and law enforcement officials in Georgia are still calculating the final costs associated with the “runaway bride”. Much like the runaway bride, the “runaway candidate” can have a devastating effect upon a potent
Nostalgia: Remember how wonderful things were back in the "good old days?" Whether those days were really "good" or not, we have a deep-rooted connection to our past. The smallest things -- an aroma, a song -- can bring back memories so
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