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Casual Articles - Three Ways To Get A Prospect To Say 'Yes' To Your Offer
Are you interested in legal work, but not law school? You might want to consider a paralegal degree. Attorneys are ultimately responsibility for the legal services they provide their clients; paralegals – also known as legal assistants – help attorneys in almost every aspect of their work. Being one of the fastest growing careers nationwide, those with paralegal training will be able to find jobs in every part of the country.The American Bar Association (ABA) defines the role of a paralegal or legal assistant as an individual that is capable by education, training or work experience who is employed or retained by a lawyer, law office, corporation, governmental agency or other entity who performs speci
If you’re an accountant, you may offer a free special report titled "How To Stop An IRS Audit"
If you’re a consultant, you may offer a free newsletter or free half-hour clinic
If you’re a realtor, you may offer a free one-hour live seminar or TeleSeminar titled "Ten Deadly Home Buying Mistakes To Avoid"
If you’re a beauty specialist, you may offer a free make-up session or a miniature sample from your product range
If you own a restaurant, you may offer a free drink with every main meal ordered
If you’re an author, you may offer an electronic version of the first chapter of your book for free
If you’re an interior decorator, you may offer a free demo on CD that shows how to decorate a house, step-by-step.
If you’re a dentist, you may
Outsourcing is not new for the country like India. It was started dates back during 1960s. Business Process Outsourcing (BPO) is the long-term contracting out of non-core business processes to an outside provider to help achieve increased shareholder value. BPO saves precious management time and resources and allows focus while building upon core competencies. After BPO, India has now set its sights on becoming a global hub for knowledge process outsourcing (KPO). Knowledge Process Outsourcing (KPO), a new terminology is evolved for the business related to the patents and intellectual property.As India has the second largest English speaking scientific manpower pool in the world after the U.S. most of
1. Implement A Risk-Reversal Strategy
Before a prospect becomes a client, they want to be 100% sure that your product or service will work for them. They want to know that you will deliver on your promises. The prospect has never used your products and services before, so they may be a bit apprehensive. This is because they’re taking a risk (whether financial or emotional) to try your product or service.
You’ll multiply your sales by reversing that risk. How do you do this? By implementing a risk-reversal strategy. This is as simple as having an uncommon money-back guarantee. It’s a way of "putting your money where your mouth is." It gives the impression that you must have an outstanding product or service to be able to offer such a guarantee.
Sure, you’ll have clients that may take advantage of this strategy, but if you offer a good product or service then you have nothing to worry about! You’ll find that for every client that takes advantage of your guarantee, you’ll attract many, many more genuine clients just by offering the guarantee.
2. Showcase Your Testimonials
If you have a great service, then there’s no doubt you’ll receive testimonials from happy clients. Put those testimonials on all your marketing materials. When prospects see client testimonials, it puts them at ease because it’s proof that you deliver on your promises.
When you ask your clients for testimonials, make sure they specify how your service has helped them, and what their situation was like before they used your service. This will make the prospect that’s reading the testimonial to consider their own situation in relation to that client, and how your service can help them too.
You can showcase testimonials on your web site, on the walls of your office, in brochures, or you can even make a booklet of all testimonials you’ve gathered, and enclose the booklet with any brochures or sales letters you send out.
Before using a testimonial in your marketing efforts, ask for the client’s permission first. To increase believability and enhance credibility, ask the client if you can add their picture next to the testimonial, as well as their company name, job title and web site address or phone number next to their name at the bottom of the testimonial.
3. Give Something FREE
People love freebies. A “freebie” is another term for free samples, free gifts, free offers, perks or anything free for that matter. As a business owner, a freebie is an ethical bribe that you give to prospects and clients, for one or all of the reasons below:
* To entice qualified prospects to sample your product or service because you’re confident that it will lead to a sale if they like it.
* To grow your in-house mailing list by getting the contact details of qualified prospects, so that you can market to them over and over again.
* To showcase your knowledge, skills and expertise in order to position yourself as an expert and attract more media exposure and more clients.
* To encourage referrals from your existing clients.
* To increase client retention rates.
Here are a few examples of valuable ethical bribes:
If you’re an accountant, you may offer a free special report titled "How To Stop An IRS Audit"
If you’re a consultant, you may offer a free newsletter or free half-hour clinic
If you’re a realtor, you may offer a free one-hour live seminar or TeleSeminar titled "Ten Deadly Home Buying Mistakes To Avoid"
If you’re a beauty specialist, you may offer a free make-up session or a miniature sample from your product range
If you own a restaurant, you may offer a free drink with every main meal ordered
If you’re an author, you may offer an electronic version of the first chapter of your book for free
If you’re an interior decorator, you may offer a free demo on CD that shows how to decorate a house, step-by-step.
If you’re a dentist, you may
1. Before your search even begins, you must have a project that you wish to fund. What is it that you want to accomplish? Any project you support must align with the needs of your beneficiaries. Grant providers want to clearly see the necessity of your program.2. Start by searching for grants online and library resources.3. Start the process early. It can take months, in some instances a year or more, before you receive any funds.4. Investigate local government agencies, educational and civic organizations, and businesses as possible sources of funding.5. Look for funding sources whose philosophy and focus are consistent with your project’s goals and objectives.6. Don’t limi
Sure, you’ll have clients that may take advantage of this strategy, but if you offer a good product or service then you have nothing to worry about! You’ll find that for every client that takes advantage of your guarantee, you’ll attract many, many more genuine clients just by offering the guarantee.
2. Showcase Your Testimonials
If you have a great service, then there’s no doubt you’ll receive testimonials from happy clients. Put those testimonials on all your marketing materials. When prospects see client testimonials, it puts them at ease because it’s proof that you deliver on your promises.
When you ask your clients for testimonials, make sure they specify how your service has helped them, and what their situation was like before they used your service. This will make the prospect that’s reading the testimonial to consider their own situation in relation to that client, and how your service can help them too.
You can showcase testimonials on your web site, on the walls of your office, in brochures, or you can even make a booklet of all testimonials you’ve gathered, and enclose the booklet with any brochures or sales letters you send out.
Before using a testimonial in your marketing efforts, ask for the client’s permission first. To increase believability and enhance credibility, ask the client if you can add their picture next to the testimonial, as well as their company name, job title and web site address or phone number next to their name at the bottom of the testimonial.
3. Give Something FREE
People love freebies. A “freebie” is another term for free samples, free gifts, free offers, perks or anything free for that matter. As a business owner, a freebie is an ethical bribe that you give to prospects and clients, for one or all of the reasons below:
* To entice qualified prospects to sample your product or service because you’re confident that it will lead to a sale if they like it.
* To grow your in-house mailing list by getting the contact details of qualified prospects, so that you can market to them over and over again.
* To showcase your knowledge, skills and expertise in order to position yourself as an expert and attract more media exposure and more clients.
* To encourage referrals from your existing clients.
* To increase client retention rates.
Here are a few examples of valuable ethical bribes:
If you’re an accountant, you may offer a free special report titled "How To Stop An IRS Audit"
If you’re a consultant, you may offer a free newsletter or free half-hour clinic
If you’re a realtor, you may offer a free one-hour live seminar or TeleSeminar titled "Ten Deadly Home Buying Mistakes To Avoid"
If you’re a beauty specialist, you may offer a free make-up session or a miniature sample from your product range
If you own a restaurant, you may offer a free drink with every main meal ordered
If you’re an author, you may offer an electronic version of the first chapter of your book for free
If you’re an interior decorator, you may offer a free demo on CD that shows how to decorate a house, step-by-step.
If you’re a dentist, you may
Many of us have heard the term “down-sizing”. Down-sizing in corporations has taken it’s toll on the American worker. Many people, ranging in age from their late 40s to early 60s, are faced with very difficult decisions.These middle-aged, middle managers are being asked to consider "early retirement." The offers from their employers may range from lucrative to paltry, but the decisions are difficult in almost every case. Let's review some of the factors to consider when evaluating one of these "offers you can't refuse."There are two levels of concern that must be addressed. First, you must consider the emotional aspects of an early retirement decision. It is possible, in fact probable, tha
You can showcase testimonials on your web site, on the walls of your office, in brochures, or you can even make a booklet of all testimonials you’ve gathered, and enclose the booklet with any brochures or sales letters you send out.
Before using a testimonial in your marketing efforts, ask for the client’s permission first. To increase believability and enhance credibility, ask the client if you can add their picture next to the testimonial, as well as their company name, job title and web site address or phone number next to their name at the bottom of the testimonial.
3. Give Something FREE
People love freebies. A “freebie” is another term for free samples, free gifts, free offers, perks or anything free for that matter. As a business owner, a freebie is an ethical bribe that you give to prospects and clients, for one or all of the reasons below:
* To entice qualified prospects to sample your product or service because you’re confident that it will lead to a sale if they like it.
* To grow your in-house mailing list by getting the contact details of qualified prospects, so that you can market to them over and over again.
* To showcase your knowledge, skills and expertise in order to position yourself as an expert and attract more media exposure and more clients.
* To encourage referrals from your existing clients.
* To increase client retention rates.
Here are a few examples of valuable ethical bribes:
If you’re an accountant, you may offer a free special report titled "How To Stop An IRS Audit"
If you’re a consultant, you may offer a free newsletter or free half-hour clinic
If you’re a realtor, you may offer a free one-hour live seminar or TeleSeminar titled "Ten Deadly Home Buying Mistakes To Avoid"
If you’re a beauty specialist, you may offer a free make-up session or a miniature sample from your product range
If you own a restaurant, you may offer a free drink with every main meal ordered
If you’re an author, you may offer an electronic version of the first chapter of your book for free
If you’re an interior decorator, you may offer a free demo on CD that shows how to decorate a house, step-by-step.
If you’re a dentist, you may
You might have come across a work at home job opportunity, but how do you know if its right for you and it can give you all that it promise. You might have heard that a lot of people have been scam online but its not always the case, if you partner with the right people.A work at home job opportunity should tell you:how much work or time is required on your part?, is it really a job opportunity or business opportunity?, how much are you going to get paid and when are you getting paid? which is the delivery or transaction method? how long have they been in business? do they have testimonials?Those are some of the most important questions you should have in mind when you are analyzi
* To entice qualified prospects to sample your product or service because you’re confident that it will lead to a sale if they like it.
* To grow your in-house mailing list by getting the contact details of qualified prospects, so that you can market to them over and over again.
* To showcase your knowledge, skills and expertise in order to position yourself as an expert and attract more media exposure and more clients.
* To encourage referrals from your existing clients.
* To increase client retention rates.
Here are a few examples of valuable ethical bribes:
If you’re an accountant, you may offer a free special report titled "How To Stop An IRS Audit"
If you’re a consultant, you may offer a free newsletter or free half-hour clinic
If you’re a realtor, you may offer a free one-hour live seminar or TeleSeminar titled "Ten Deadly Home Buying Mistakes To Avoid"
If you’re a beauty specialist, you may offer a free make-up session or a miniature sample from your product range
If you own a restaurant, you may offer a free drink with every main meal ordered
If you’re an author, you may offer an electronic version of the first chapter of your book for free
If you’re an interior decorator, you may offer a free demo on CD that shows how to decorate a house, step-by-step.
If you’re a dentist, you may
Don't underestimate the power of prototyping. Too often the benefits of prototyping an invention are either played down or completely ignored when "experts" take to the issue. But turning your idea into a product sample is probably the most important part of inventing. And if you're not convinced here are five reasons why you should prototype your invention:1. It makes patenting easier For nearly 100 years, our culture has seemingly indoctrinated us in TV, books and movies to believe that we must patent our ideas immediately, lest they fall to the wayside or be stolen. It's an expensive and complicated process to take a rough idea and turn into a patent, so you wouldn't want to en
If you’re an accountant, you may offer a free special report titled "How To Stop An IRS Audit"
If you’re a consultant, you may offer a free newsletter or free half-hour clinic
If you’re a realtor, you may offer a free one-hour live seminar or TeleSeminar titled "Ten Deadly Home Buying Mistakes To Avoid"
If you’re a beauty specialist, you may offer a free make-up session or a miniature sample from your product range
If you own a restaurant, you may offer a free drink with every main meal ordered
If you’re an author, you may offer an electronic version of the first chapter of your book for free
If you’re an interior decorator, you may offer a free demo on CD that shows how to decorate a house, step-by-step.
If you’re a dentist, you may offer a free 1000-word article called "Cheaper Ways To Maintain Your Teeth."
Get the picture? Some freebies may cost more to produce than others or take more time to deliver. The overall objective is to make sure that the freebie costs little or nothing to produce, and that it turns prospects into paying clients. To make certain that it appeals to your prospects and clients, ensure that the freebie is valuable i.e. it should be something that solves a problem that your clients face or something that your clients actually want.
Will your prospects and clients still need your services after you give them this valuable, problem-solving freebie? Of course they would! Your freebie is only a sample. What this means is that your service probably solves lots of problems for your clients but you base the freebie on just one or two of the many problems. For example, as an accountant, your clients come to you because of tax issues, bookkeeping issues, financial reviews etc. Your free special report titled "How To Stop An IRS Audit," doesn’t cover the other problems or issues that your clients come to you for. The special report is based on a narrow topic.
These three elements are not the only strategies you need to grow your business exponentially, but implementing them will certainly increase your sales. Apply these three strategies diligently and watch your sales and profits explode.
Copyright © 2005 by Habiba Abubakar and Emprez. All rights reserved.
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