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Casual Articles - Customers - Always be Focused on Them
Gimmicks are cute but they do not give you the aura of professionalism. Of course, it depends on what you are planning to do with your business. If you are selling Clown services, then use a
Use statements such as - "You will save x amount of m
Good marketing positioning is like good lying. No, we’re not suggesting that you lie when creating your company and product positioning. Anything but, in fact. But, it’s remarkable how much
Lots of statements such as: "We are a leading supplier of__" "Our products do__" "We research__" "We have 50 years experience__" Very rarely did I read anything that stated what these businesses did for the customer. They were all features rich and benefits poor.
It's not enough to tell the world how clever you are and expect them to work out how they might be able to use your product or service. You've got to tell potential customers how your products or your skills and expertise bring benefits to them. Benefits such as - saving time - saving money or making their life easier. There needs to a lot more use of the word "you" or "your."
Use statements such as - "You will save x amount of mo
Medical staffing recruiting is a fluid, dynamic event. It is a constant flowing movement that requires experience, fast response, involved management and an active understanding of human ne
Lots of statements such as: "We are a leading supplier of__" "Our products do__" "We research__" "We have 50 years experience__" Very rarely did I read anything that stated what these businesses did for the customer. They were all features rich and benefits poor.
It's not enough to tell the world how clever you are and expect them to work out how they might be able to use your product or service. You've got to tell potential customers how your products or your skills and expertise bring benefits to them. Benefits such as - saving time - saving money or making their life easier. There needs to a lot more use of the word "you" or "your."
Use statements such as - "You will save x amount of m
Some companies track a monthly ‘complaints and compliments ratio’ for each branch, store, department, country or station. This approach has a fundamental flaw. Here’s why:A complaints
It's not enough to tell the world how clever you are and expect them to work out how they might be able to use your product or service. You've got to tell potential customers how your products or your skills and expertise bring benefits to them. Benefits such as - saving time - saving money or making their life easier. There needs to a lot more use of the word "you" or "your."
Use statements such as - "You will save x amount of m
The following information is based upon over 500 interviews with senior executives with whom I conducted over the past four years. These senior executives represent a variety of industries a
Use statements such as - "You will save x amount of m
Although it has been talked about again and again in business circles, the 80/20 rule never ceases to amaze me. You may be amazed too. If you're not up to speed on the 80/20 Rule yet, read o
Use statements such as - "You will save x amount of money due to the research we do__" or "Your business will reduce downtime by y amount due to what we do__" or "You will feel confident in our service due to our 50 years experience__" Of course it goes without saying that you need evidence to back up these statements.
Think about yourself as a customer and how impressed you are with statements such as - "We provide a quality service" or "Our company has been in business since 1832" or "We work closely with our customers"
So have a look at your promotional leaflets or your website and check if the wording is "customer" focussed or "you" focused.
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