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Casual Articles - Smart Discounting: The Right Way To Discount Your Products
This is not another story about my UPS man, but it is related. (See Signature Selling) I had the privilege of going Pheasant Hunting in Kimball, South Dakota. I traveled with my father-in-law and brother-in-law, and a few others for a total of eight. Now there are more than hundred lodges across America from which to choose, and I happened upon this place called Wings of Thunder while surfing the internet. The plane travel would be somewhat easy and the daily price seemed right. After s
People are sick of conventional advertising. Let’s face it, most of today’s ads aren't working or, at best, aren't generating sales. So marketers need other methods of communicating the product’s worth to the consumer. The package becomes an obvious and valuable means to that end. The point is if someone doesn't pick up your product they are never going to buy it. That's where the packaging as an advertisement comes into play. How can you engage the consumer at the beginning of the prod
There are two types of discounting. There are arbitrary discounts; these are the type you just make up because you are trying to close a sale or for some other stupid reason. Arbitrary discounts are not only ineffective, but they can often backfire on you and make you look like a salesman. Then there are legitimate discounts that are in place to move a certain product or for some other acceptable reason.
These legitimate discounts work great if you can promote them and use them to bring more customers into your store. Discounts will only eat up your margins if they are not promoted throughout the community. You
Doing business over meals is a ritual that has existed for centuries. Taking clients to breakfast, lunch or dinner has long been an effective way to build relationships, make the sale or seal the deal. These business meals are essentially business meetings. Knowledge of your product or your service is crucial to the success of the meeting, but so are your manners. Too many people jeopardize an opportunity because they fail to use good dining etiquette. Here are a few basic rules to
These legitimate discounts work great if you can promote them and use them to bring more customers into your store. Discounts will only eat up your margins if they are not promoted throughout the community. You
A long time ago, I bought a piece of mountain land for future use. I intended to build my getaway cabin on it. The salesman was sure to tell me how good an investment it was, because land in the area was increasing in value. That was the justification I needed to buy what I already wanted. But what he also did is the basis for this piece.He suggested that I buy two, "since it was such a good investment." I did.Most of us have pulled into a fast food outlet to buy a sandwic
These legitimate discounts work great if you can promote them and use them to bring more customers into your store. Discounts will only eat up your margins if they are not promoted throughout the community. You
Choosing the right paper for your project is more complex than just picking the most expensive sheet and keeping your fingers crossed.In fact, you shouldn’t think about choosing paper based on the highest quality available, or the highest quality you can afford. Rather, you should figure out the most appropriate quality paper for your needs because most appropriate equals best.The point is -- no one sheet fits every project. Paper is complicated. It is three-dimensional an
These legitimate discounts work great if you can promote them and use them to bring more customers into your store. Discounts will only eat up your margins if they are not promoted throughout the community. You
Now that you've had colorful new business cards printed, and have been distributing them diligently, what do you do with the cards you collect from other people?If you're like most people, you have a stack of rubber-banded cards floating around you desk. Or you have been using them as bookmarks, toothpicks, and used gum wrappers and they are all over your office, car, wallet and purse?Without a good filing system, the information on those cards is useless. So clean
You may also use discounts as incentives to buying an outdated product, or a product that you are simply trying to get rid of. Depending on your marketing and your clientele you can also offer cash discounts or discounts for using your ‘in-store’ credit card. These types of discounts ‘make sense’ to the customer and are generally accepted. Not everybody responds to discounts. By having legitimate discounts in place, you will be broadening the range of customers tha
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