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Casual Articles - How Can A Smelly, Hissing Goose Teach You To Be A Business Leader?
Joint Ventures - Part XI
JV With Those Who Already Have Business Relationships – I mentioned at the start of this section that some of the best companies to JV with are those whom you already have a preexisting relationship with. What if you don’t have any?You can JV with those people who do! Put an ad in your local paper. Go online and network with people who do have these relationships. Then cut them in on the deal and let them introduce you. It’s the difference between a cold intro and a warm or hot one.Start Small – Do you have a big idea for a deal but no relationship with the potential partner company? You can always start out small, w
ing. Imagine my surprise at learniJV With Those Who Already Have Business Relationships – I mentioned at the start of this section that some of the best companies to JV with are those whom you already have a preexisting relationship with. What if you don’t have any?You can JV with those people who do! Put an ad in your local paper. Go online and network with people who do have these relationships. Then cut them in on the deal and let them introduce you. It’s the difference between a cold intro and a warm or hot one.Start Small – Do you have a big idea for a deal but no relationship with the potential partner company? You can always start out small, w
Customer Loyalty – Is it too Expensive?
Any retail business, indeed any business, loves loyal customers and will spend a great deal of time and money trying to lure and secure them. Once a customer feels some sense of loyalty they become a huge asset. Loyal customers come back week after week, year after year. They are inexpensive to keep and, as time goes by, bring in a great deal more custom. Often part of our coffee shop sales model has a ‘buy nine coffees, get the tenth one free' card as part of the strategy to encourage some sort of loyalty from customers. It is common among many retailers. This strategy really needs second thought about its value and its cost.
In the 1990's we lived on a farm in Iowa. Since I grew up in the country, I thought I knew everything there was to know about country living. Imagine my surprise at learninAny retail business, indeed any business, loves loyal customers and will spend a great deal of time and money trying to lure and secure them. Once a customer feels some sense of loyalty they become a huge asset. Loyal customers come back week after week, year after year. They are inexpensive to keep and, as time goes by, bring in a great deal more custom. Often part of our coffee shop sales model has a ‘buy nine coffees, get the tenth one free' card as part of the strategy to encourage some sort of loyalty from customers. It is common among many retailers. This strategy really needs second thought about its value and its cost.
Six Ways To Attract New Customers To Your Restaurant
Without new business, your restaurant won't be able to grow. You need a constant stream of new customers to replace those you lose as a result of customers relocating, switching jobs, or changing dining habits. Here are six strategies for getting more customers through your doors. 1. Market Your Restaurant In Hotel RoomsBusiness travellers and people on holiday may not be familiar enough with your town to know where to find an excellent meal. You can give them a hand simply by doing some hotel room marketing. Talk to hotels within your three-mile radius area and ask if you can place menus and adver
n Iowa. Since I grew up in the country, I thought I knew everything there was to know about country living. Imagine my surprise at learniWithout new business, your restaurant won't be able to grow. You need a constant stream of new customers to replace those you lose as a result of customers relocating, switching jobs, or changing dining habits. Here are six strategies for getting more customers through your doors. 1. Market Your Restaurant In Hotel RoomsBusiness travellers and people on holiday may not be familiar enough with your town to know where to find an excellent meal. You can give them a hand simply by doing some hotel room marketing. Talk to hotels within your three-mile radius area and ask if you can place menus and adver
Fans, Not Customers
I’ve been to 97 concerts in my lifetime. I know this because every ticket stub of every show I’ve ever seen since I was 12 lay under a sheet of glass on my coffee table. Some of the stubs are signed by my favorite musicians; some are tattered and torn from the pouring rain through which I stood and sung for hours. Some of the tickets aren’t even tickets! They’re napkins or flyers I stole from the venue because I just HAD to get a memento from every event.And each day when I look at those faded pieces of cardstock, I don’t just think about some of the greatest memories of my life.I think about being a fan.A
ntry, I thought I knew everything there was to know about country living. Imagine my surprise at learniI’ve been to 97 concerts in my lifetime. I know this because every ticket stub of every show I’ve ever seen since I was 12 lay under a sheet of glass on my coffee table. Some of the stubs are signed by my favorite musicians; some are tattered and torn from the pouring rain through which I stood and sung for hours. Some of the tickets aren’t even tickets! They’re napkins or flyers I stole from the venue because I just HAD to get a memento from every event.And each day when I look at those faded pieces of cardstock, I don’t just think about some of the greatest memories of my life.I think about being a fan.A
Knowing The Type Of Viruses That Are Plaguing The Company Is Half The Cure
Just as a competent medical practitioner needs to understand the causes of a disease, a competent turnaround manager must understand the causes of the company’s decline.Much like human beings, companies are perpetually faced with all kinds of viruses or threats to their health, some are internally created whilst others are externally generated. The human body is always battling all these threats so as to maintain the equilibrium of health or homeostasis. Likewise, an organisation that is able to successfully address both internal and external problems (from operational hiccups to market threats) will bound to en
here was to know about country living. Imagine my surprise at learniJust as a competent medical practitioner needs to understand the causes of a disease, a competent turnaround manager must understand the causes of the company’s decline.Much like human beings, companies are perpetually faced with all kinds of viruses or threats to their health, some are internally created whilst others are externally generated. The human body is always battling all these threats so as to maintain the equilibrium of health or homeostasis. Likewise, an organisation that is able to successfully address both internal and external problems (from operational hiccups to market threats) will bound to en
Are You Barking Up The Wrong SALES Tree?
Last summer I was sitting on the deck at a gorgeous remote Canadian lake, watching my little dog Macey go NUTS chasing all the squirrels.She'd chase them at 100 MPH through the bush and UP the tree they would go - fluffy tails flying and they would chatter indignantly from 30 feet above. Then she'd bark at the tree, circle it a few million times before she came up with her next brilliant strategy.Macey would sit patiently at the base of the tree for hours- staring upward - not moving a muscle.I could tell she had TONS OF HOPE that ifing. Imagine my surprise at learning something life changing from a couple of old geese!
When we obtained the farm I wanted to have the full experience so I began to colle
Last summer I was sitting on the deck at a gorgeous remote Canadian lake, watching my little dog Macey go NUTS chasing all the squirrels.She'd chase them at 100 MPH through the bush and UP the tree they would go - fluffy tails flying and they would chatter indignantly from 30 feet above. Then she'd bark at the tree, circle it a few million times before she came up with her next brilliant strategy.Macey would sit patiently at the base of the tree for hours- staring upward - not moving a muscle.I could tell she had TONS OF HOPE that if
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