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Casual Articles - Mortgage Leads Are Like a Box of Chocolates
Sure, as a manager, you have a talented member of the PR team assigned to your department, division or subsidiary, or housed at your agency, and s/he is darn good at placing product and service plugs on radio and in the newspaper. Which may be all you want. And that’s fine.Unfortunately, when your PR folks concentrate primarily on tactical fixes like pub
How many other loan officers have contacted your customer? Most lead companies sell their leads up to four times if they are being sold non exclusively. Make sure you find out the amount of times your lead company sells their leads to loan officers, and if they recycle them to other lead com
In any event, getting the process right is a vital component. The credibility of the change managers will be scrutinised closely enough on the issue itself, with all processes in place. If process is at fault too, then things can get very messy indeed.LegalitiesLegalities of how you are dealing with people issues must be resolved first and
When shopping around for a lead company, you want to ask yourself six easy questions about the leads you are going to invest in.
WHO, WHAT, WHERE, WHEN, HOW, and WHY.
Who is the person trying to obtain the mortgage? Are they serious about their purchase, or are they looking to buy six to eight months down the road once their lease is up, and they save some money?
Look for lead companies that weed out these types of leads, and will send you only potential customers looking to purchase within thirty to forty-five days.
What exactly is it that they are looking for? Are they looking to purchase, refinance, obtain a construction loan, or purchase land?
Make sure the lead companies have parameters on their applications to make sure the potential customer can be specific about what they want.
For instance, if a customer wants to refinance their home to purchase a new roof, because their existing roof has caved in, chances are, the appraisal won’t come in. We all have compassion, but this is not a good situation for a loan officer spending their hard earned money.
Where are the leads coming from? If a lead company is buying their leads from other companies, then these leads are considered old or recycled. They will however be very cheap, but remember, quantity is not always as good as quality.
When is your customer looking to purchase? If they are looking to purchase thirty to forty-five days from now, great! If not, then you might be waiting a long time for your ROI.
How many other loan officers have contacted your customer? Most lead companies sell their leads up to four times if they are being sold non exclusively. Make sure you find out the amount of times your lead company sells their leads to loan officers, and if they recycle them to other lead comp
"Business is about people, not just numbers." - Bryce's LawINTRODUCTIONNope, its not the lawyers; its the "bean counters" that are ruining business. Let me give you an example, I know of a large machine-tool operation in the Midwest who used to be heralded for producing quality products. To this end, the company established an
Look for lead companies that weed out these types of leads, and will send you only potential customers looking to purchase within thirty to forty-five days.
What exactly is it that they are looking for? Are they looking to purchase, refinance, obtain a construction loan, or purchase land?
Make sure the lead companies have parameters on their applications to make sure the potential customer can be specific about what they want.
For instance, if a customer wants to refinance their home to purchase a new roof, because their existing roof has caved in, chances are, the appraisal won’t come in. We all have compassion, but this is not a good situation for a loan officer spending their hard earned money.
Where are the leads coming from? If a lead company is buying their leads from other companies, then these leads are considered old or recycled. They will however be very cheap, but remember, quantity is not always as good as quality.
When is your customer looking to purchase? If they are looking to purchase thirty to forty-five days from now, great! If not, then you might be waiting a long time for your ROI.
How many other loan officers have contacted your customer? Most lead companies sell their leads up to four times if they are being sold non exclusively. Make sure you find out the amount of times your lead company sells their leads to loan officers, and if they recycle them to other lead com
After working for many years with entrepreneurs in all walks of business, I find that what separates the successful from the not-so-successful is attitude. Entrepreneurs who are going to make it big need to have moxie. Make no mistake; I am not saying that entrepreneurs need to be arrogant. No one wants to be around someone who is conceited, but a good dose
Make sure the lead companies have parameters on their applications to make sure the potential customer can be specific about what they want.
For instance, if a customer wants to refinance their home to purchase a new roof, because their existing roof has caved in, chances are, the appraisal won’t come in. We all have compassion, but this is not a good situation for a loan officer spending their hard earned money.
Where are the leads coming from? If a lead company is buying their leads from other companies, then these leads are considered old or recycled. They will however be very cheap, but remember, quantity is not always as good as quality.
When is your customer looking to purchase? If they are looking to purchase thirty to forty-five days from now, great! If not, then you might be waiting a long time for your ROI.
How many other loan officers have contacted your customer? Most lead companies sell their leads up to four times if they are being sold non exclusively. Make sure you find out the amount of times your lead company sells their leads to loan officers, and if they recycle them to other lead com
The almighty buck can actually be detrimental to your business. Think about it, if all you think about is how much you can make, are you really focusing on the other aspects of running a business. For example quality control, safety of your product, etc. If money is your only motivating factor, what corners are you cutting to make the Almighty Buck. If
Where are the leads coming from? If a lead company is buying their leads from other companies, then these leads are considered old or recycled. They will however be very cheap, but remember, quantity is not always as good as quality.
When is your customer looking to purchase? If they are looking to purchase thirty to forty-five days from now, great! If not, then you might be waiting a long time for your ROI.
How many other loan officers have contacted your customer? Most lead companies sell their leads up to four times if they are being sold non exclusively. Make sure you find out the amount of times your lead company sells their leads to loan officers, and if they recycle them to other lead com
Digital printing has revolutionized the sign industry. Current printers can reproduce an image at 1440 dpi (dots per inch) at virtually any size. But they are worthless if the original image is of low resolution. We define resolution using pixels. A pixel is commonly thought of as the smallest individual unit of an image (tiny dots if you will). If the pixel c
How many other loan officers have contacted your customer? Most lead companies sell their leads up to four times if they are being sold non exclusively. Make sure you find out the amount of times your lead company sells their leads to loan officers, and if they recycle them to other lead companies.
Why is this person applying for a loan? When you receive a lead from a lead company, there should always be a comment section where the potential customer can state the purpose for the loan and ultimately describe their needs. This way you can do a little research to discuss the programs you can offer that would be suited to their needs.
It is important to do as much research as you can about mortgage lead companies before you start investing your hard earned money.
Visit their web sites, and check out their return policy. Call and speak with a representative, and ask if they will allow for a free trial.
When you are ready to commit to making an investment, do it with a lead company you are comfortable with that has a reasonable minimum deposit to start with.
The more research you do, the better return on investment you will receive.
Good luck with your leads!
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