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Casual Articles - Evaluating Your Customer
Another form of promotional material that you can use for your advertising and campaign are the club flyers. These materials are appropriate if you wanted to make announcements about the big event to happen in your business. You can use the flyers to announce your holiday sales and great new merchandise you want to promote. With the club flyer you quickly get the news out of it and easily inform yo
Marketing is the profession I chose in college. Yes, I am one of the few people who is actually working in the field she studied in school!Why did I choose marketing? Why do I still enjoy it after 21 years?Here are the Top 10 Reasons I Love Marketing.(1) It's never boring. No two days are ever the same. Because no two projects are ever the same. And, because no two clients are
This is why it is so very important to take your customer in, sit them down, make them feel comfortable, and get to know them and what their needs are. Once you have done this, you can then sell them a product based on what their needs are and not what you think they are.
On a personal note . . .
I learned the importance of evaluating your customer the hard way. A few years ago, I was a branch manager working in a bank branch. One particular customer of the bank approached me in my office about opening a savings account for her daughter.
Once I explained to her the process of opening a savings account, I proceeded to tell her all about a current promotion we were having on our home equity loans. She sat there and listened very politely and patiently as I very proudly went down the list o
Got hot stuff? Jump on early but manage the risk!It never fails, something new comes along. It’s a “widget,” a new shape, a new color, or a slightly different take on an old theme. For some reason the new item sells. All of a sudden it sells faster and faster as momentum builds and more people hear the “buzz,” become aware of it, like it, buy it, show it to their friends and associates a
This is why it is so very important to take your customer in, sit them down, make them feel comfortable, and get to know them and what their needs are. Once you have done this, you can then sell them a product based on what their needs are and not what you think they are.
On a personal note . . .
I learned the importance of evaluating your customer the hard way. A few years ago, I was a branch manager working in a bank branch. One particular customer of the bank approached me in my office about opening a savings account for her daughter.
Once I explained to her the process of opening a savings account, I proceeded to tell her all about a current promotion we were having on our home equity loans. She sat there and listened very politely and patiently as I very proudly went down the list
“Mary is still out with a back injury and I don’t know when she will be returning. I got a note from her doctor and it said she will be out indefinitely. Frankly, I can’t believe she was hurt that bad.”This is often a typical exchange about a work related injury and the beginning of an out of control and costly workers’ compensation claim.When the supervisor was asked about whether he
On a personal note . . .
I learned the importance of evaluating your customer the hard way. A few years ago, I was a branch manager working in a bank branch. One particular customer of the bank approached me in my office about opening a savings account for her daughter.
Once I explained to her the process of opening a savings account, I proceeded to tell her all about a current promotion we were having on our home equity loans. She sat there and listened very politely and patiently as I very proudly went down the list
Do you own a growing business that needs financing? If you are like most business owners, whenever your business needs money you head over to the bank. Unfortunately, as most small business owners soon find out, most banks do not lend money to businesses unless they have significant collateral and a history of successful operations. This presents quite a challenge for business owners.When ba
Once I explained to her the process of opening a savings account, I proceeded to tell her all about a current promotion we were having on our home equity loans. She sat there and listened very politely and patiently as I very proudly went down the list
Want an inexpensive yet effective way to market your business? Then think postcards! They are less expensive to mail than letters and they almost always get read because your message is out in the open for everyone to see. If you follow these 10 steps, you'll discover how effective and lucrative marketing with postcards can be.1. Keep Design Simple Don't confuse your
Once I had finished my rehearsed presentation, she said to me;
That all sounds very nice, and it is something that I will consider in the near to distant future. She than went on to tell me that she and her husband rented the house they lived in.
So there you have it, I tried to sell a home equity loan to someone without a house.
Needless to say, my face turned a deeper shade of scarlet, and I felt like an idiot.
But hey, I learned from my mistake. Had I asked some simple probing questions before I went straight for the sale, I would have saved myself a lot of embarrassment.
You will be amazed at what you can find out from people just by asking them a few simple questions about themselves. Remember, people love to talk about themselves. Their jobs, their pet
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