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  • Casual Articles - Separating Yourself from the Crowd (Part One of Two)

    Be a Smart Project Manager
    The key to being a smart project manager is to remember how you are going to manage your project, to know what to do if it does not work, and to win and keep the support of all of the project stakeholders.How are you going to do it?Remembering the following key points should ensure a successful project –Use your project methodologyFocus on your project initiation document (PID), the specific products, maintaining quality, your risk register, your project work plan and always use change control.Use your experienceUnderstand the corporate culture, learn any lessons from previous projects and get the
    s a funny thing, it makes you memorable, it makes you likable and most importantly it makes you human. So how do we build rapport with potential or existing clients? In this article we will discuss h
    As a Business Owner Do You Know How to Be a Good Customer?
    As business owners have you ever considered how you act as a customer will reflect on your own business?Time and again I have run across business owners who are not the best customers. They are rude, not professional and just plain hard to deal with.For instance I just recently had a customer who purchased a downloadable e-book from one of my sites. I have all products set up to be instantly emailed to customers upon purchase or they are redirected to a webpage to download the product. Unbeknownst to me the website had gone down during the night while I was sleeping since the web hosting company I have my site through was doing updates and the servers were down for a cou
    Warren Buffet says that insurance is a commodity and price is the main factor in the market place. It seems that nowadays, lowest price wins, regardless of the other factors. More and more people are turning to direct writers because they believe that 15 minutes and a catchy commercial with a dancing lizard can save them some money. Forget the relationship, forget being able to actually see your insurance agent and forget you if you are $0.01 higher than the "other" guy.

    So how do we as insurance agents take a stand and be able take back some of our customers? How do we improve our close ratio? How do we change our customers’ attitudes about price to the point that leaving you for a few dollars will never cross their mind? I can answer that question with one word: rapport. Rapport is a funny thing, it makes you memorable, it makes you likable and most importantly it makes you human. So how do we build rapport with potential or existing clients? In this article we will discuss ho

    Dr. Seuss's 3-Step Selling Process
    Hello Everyone:  Here’s a unique look at learning how tosell: "I am Sam. Sam I am. Do you like green eggs and ham? Wouldyou like them here or there? Would you like them in a box,would you like them with a fox?" Most people have read the Dr. Seuss tale "Green Eggs & Ham",either as kids or to their children. What is interesting isthe connection this tale has to selling. Learn from Dr.Seuss to build your sales. ~~~~~~~~~~~~~~~~~~~~~~ "Sam-I-Am" Selling Technique ~~~~~~~~~~~~~~~~~~~~~~ 1. Sam is selling a product, initially, to an uninterestedprospect, yet it doesn't deter him from asking for the sale. 2. Sam
    turning to direct writers because they believe that 15 minutes and a catchy commercial with a dancing lizard can save them some money. Forget the relationship, forget being able to actually see your insurance agent and forget you if you are $0.01 higher than the "other" guy.

    So how do we as insurance agents take a stand and be able take back some of our customers? How do we improve our close ratio? How do we change our customers’ attitudes about price to the point that leaving you for a few dollars will never cross their mind? I can answer that question with one word: rapport. Rapport is a funny thing, it makes you memorable, it makes you likable and most importantly it makes you human. So how do we build rapport with potential or existing clients? In this article we will discuss h

    Used-Book Case Study
    Dwight Payne and Gary Heap reside in Santa Barbara, CA, where they attend college and pursue their mutual hobby of science-fiction book collecting. They pooled their book collection of over 4,000 volumes, and sci-fi magazines going back over twenty-five years. All neatly catalogued and indexed, they estimate it would cost $20,000 to assemble the collection today.Payne and Heap decided that, at the end of this school year, they will dedicate the summer to getting a used-book store started in Santa Barbara as a means of supplementing their income year-round. Heap’s uncle owns a storefront near the University, and agreed to rebuild it as a used-book store. He also co-signed an invent
    insurance agent and forget you if you are $0.01 higher than the "other" guy.

    So how do we as insurance agents take a stand and be able take back some of our customers? How do we improve our close ratio? How do we change our customers’ attitudes about price to the point that leaving you for a few dollars will never cross their mind? I can answer that question with one word: rapport. Rapport is a funny thing, it makes you memorable, it makes you likable and most importantly it makes you human. So how do we build rapport with potential or existing clients? In this article we will discuss h

    Part 1 - The Evolution of Business
    Here today, I am going to share about how Business has evolved.In summary, what you will read today will be on how trade began from the time people start to exchange, to buying and selling. Brick-and-Mortar Business will be the next phase which business will go though and finally, Internet Business.As you all know, business began a long time ago. It all began with the simplest form of buying and selling – Trade.Trade mainly involves 2 or more people and the exchange of something for something. It can be in a form of service, product or money.However, we don’t normally call that “Business”, as it is much too small an activity to consider one yet.When th
    e ratio? How do we change our customers’ attitudes about price to the point that leaving you for a few dollars will never cross their mind? I can answer that question with one word: rapport. Rapport is a funny thing, it makes you memorable, it makes you likable and most importantly it makes you human. So how do we build rapport with potential or existing clients? In this article we will discuss h
    Co-Branding in Automotive Service Businesses
    In a world of co-branding, point of destination strategies and co-op marketing; all industries are evolving and diversifying to capture greater profits within a single brick and mortar location. The same strategies are used on the Internet only you can see it happen faster in real time on Internet web sites. In general much of the new thinking has been customer driven due to lifestyle changes, low unemployment, time factors and quality of life issues of the consumer.If you look at amazon.com which now sells tapes, records and toys when previously it was strictly a books sales site. It can quickly add new revenue streams by offering it's customer base more reasons to buy more thing
    s a funny thing, it makes you memorable, it makes you likable and most importantly it makes you human. So how do we build rapport with potential or existing clients? In this article we will discuss how to hit the ground running with rapport, how to build it from the word go. I will show you how to make more sales, improve your close ratio, learn more about your clients and have fun while doing it.

    Next time you get the chance call around to some of the competition in your area and ask for a quote. Listen and learn to how they interact with you. Do you like the person you talk to? Would you buy from them? What made them good or bad at making a connection with you? Take notes about what you liked and what you didn't. Incorporate these ideas into your sales strategy and watch your sales increase.

    Below I have three examples of how I have heard insurance agents talk to potential customers on their initial phone call. Keep in mind that I have not written any responses from the

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