Casual Articles - Business

Increase Product Awareness by Becoming an Expert
While many consumers buy products and use the services of others on a daily basis, few stop to think about why they chose one brand or person over another. The power of print, advertising, and images from television and film often have more of an effect on consumer choices then they may admit.With a p

do that…I can’t pre-judge my path…it’s an impossible feat!

What does this have to do with becoming a successful business builder? Simply, STOP Prejudging!

The Seven Deadly Sins of Presentations
Every day, so many tens of thousands of innocent clients and employees are bored to tears by presentations that it ought to be considered a crime against humanity.Are your presentations guilty of the following sins?Illegibility. Know the size of the room, screen and aud

You know when you want to turn your car on, you have to put the key in the ignition, put the car in drive, press the gas and go. Nothing changes…You press the gas, You hit the brake, You stop at red lights, You forge forward…nothing changes! You stay consistent, because you can’t change your car based upon the road your on. You can’t prejudge and say “I’m not going to bring my shocks today, because I don’t need them on this particular road, or I don’t need my blinker, because I’m only going to go straight.” I live in Florida, where everything is straight and flat, but I still can’t say “I don’t need my blinkers, shocks or brakes.” I can’t do that…I can’t pre-judge my path…it’s an impossible feat!

What does this have to do with becoming a successful business builder? Simply, STOP Prejudging!

Ghostwriters and Client Confidentiality
Priests, doctors and lawyers all have something in common...Insert punch line here: ________.Okay, now that's out of the way...They have something else in common. Confidentiality. A priest can't rat you out to your neighbors if you confess to being the one who egged their houses on Ha

You hit the brake, You stop at red lights, You forge forward…nothing changes! You stay consistent, because you can’t change your car based upon the road your on. You can’t prejudge and say “I’m not going to bring my shocks today, because I don’t need them on this particular road, or I don’t need my blinker, because I’m only going to go straight.” I live in Florida, where everything is straight and flat, but I still can’t say “I don’t need my blinkers, shocks or brakes.” I can’t do that…I can’t pre-judge my path…it’s an impossible feat!

What does this have to do with becoming a successful business builder? Simply, STOP Prejudging!

Conflict Resolution Training- When Personal Safety is an Issue
Conflict generally arises by having your needs, desires, perceptions and values challenged.When a person feels that their values are being challenged they generally respond the strongest. Inwardly they feel their personal safety threatened and desire to stop that threat.Surprisingly for

You can’t prejudge and say “I’m not going to bring my shocks today, because I don’t need them on this particular road, or I don’t need my blinker, because I’m only going to go straight.” I live in Florida, where everything is straight and flat, but I still can’t say “I don’t need my blinkers, shocks or brakes.” I can’t do that…I can’t pre-judge my path…it’s an impossible feat!

What does this have to do with becoming a successful business builder? Simply, STOP Prejudging!

Marketing to Make Your Message Stick-21st Century Ad Specialty Item
Fred Antonini has an office right next to ours. He was driving his sports car one beautiful spring day a few years ago. He had the top down, the windows down, and the radio up. He had his new cell phone on the dash of his car so he could reach it if he needed it. Can you see this coming? He made a turn, but

y going to go straight.” I live in Florida, where everything is straight and flat, but I still can’t say “I don’t need my blinkers, shocks or brakes.” I can’t do that…I can’t pre-judge my path…it’s an impossible feat!

What does this have to do with becoming a successful business builder? Simply, STOP Prejudging!

Recently Laid Off? How to Quickly Rebound
I’ve been laid off so if it has happened to you, I know the feeling.Actually I've been laid off twice.The first time, I was walking into the office first thing in the morning and found my manager putting a note on the door stating that all our training classes had been cancelled for the

do that…I can’t pre-judge my path…it’s an impossible feat!

What does this have to do with becoming a successful business builder? Simply, STOP Prejudging! Again, STOP Prejudging. 95% of people in direct sales and marketing fail, and here’s the reason why. They “Prejudge” their Prospects and change their presentations to better fit that particular prospect. Here’s an example:

“Oh, he’s just a 24 year old stuttering kid that will never make it in the industry so I’ll just change the presentation and make it a little shorter. No need to waste my time.”

On the flip side of that, most people will say this to themselves:

“I’m sitting down with a CEO of a company today so I’ve got to take out the part on money, because he has plenty.”

It doesn’t matter who your pro

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Most often it is essentially said that word of mouth is the fastest way of making your business known. But how sure are you that the people you informed and told about will remember what you told them. Mostly only 25% of the people you informed will mostly remember you.

Many entrepreneurs believe that they understand what public relations is, but very few do. Publicity and public relations can be used to boost your business by thousands of dollars a week or kill it; the trouble is using it to your advantage.

Many people believe that first world nations need to think more globally and that does make sense. Of course the bumper sticker that says think globally and act locally is probably also a good idea.

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