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Casual Articles - Art & Discipline
We all think about slaughtering our competition in one way or another – but the real key to exterminating your competition is writing a great sales letter that contains killer copy.A sales letter must grab the attention of your prospect right out of the gate with an opening statement that sucks them into reading your entire letter.(example: Calendars Boost Sales Throughout The Entire Year)Once you have their attention with a passionate headline or a commanding statement, you need to drop your guarantee in their laps. T
Suppose you were the hiring manager, your desk piled high with cover letters and resumes to sort through. Which of the following cover letter greetings would grab your attention?Example #1:Dear Sirs: Dear Sir/Madam: Dear Gentlemen: To whom it may concern:Example #2:Dear Manager: Dear HR Director: Dear Human Resources:Example #3:Dear Mrs. Thomas: Dear Mr. Friedman: Dear Sally Williams:Clearly Example #3 is the best of the bunch because the job-seeker has taken time to find out your name and to
Ballet, the art and the training of a dancer, has a tradition that is now handed down from generation to generation. The training a dancer receives today is similar to the training a dancer would have received in the 1800’s. Yes, there are differences, stylistic and technical. Certainly better nutrition, better health care, and the ability to start training at a young age has also had an impact on what a dancer today can physically achieve. The engineering of the pointe shoe has also changed significantly, allowing the ballerina to dance en pointe for longer periods of time. The framework for all of this, however, was set in the 1800’s.
Today, if you take a ballet class any place in the world, the structure of the class is the same, the steps are the same and the approach is the same. The timing, the position and the execution of any given step is not open to discussion. Neither is the posture or the alignment or the cl
COLD CALLING! The very words are enough to send shivers down the spine for most of us. And the weather has nothing to do with it. There are people who postpone the making these calls till they can’t postpone it any more and they don’t have any other option than make the call. The result in such cases is totally predictable. Nine out of ten, the endeavor will only result in failure. So, what can be done? Maybe we can just avoid this technique to improve our sales. I know many of you will find that idea extremely pleasing, but the fact is tha
Ballet, the art and the training of a dancer, has a tradition that is now handed down from generation to generation. The training a dancer receives today is similar to the training a dancer would have received in the 1800’s. Yes, there are differences, stylistic and technical. Certainly better nutrition, better health care, and the ability to start training at a young age has also had an impact on what a dancer today can physically achieve. The engineering of the pointe shoe has also changed significantly, allowing the ballerina to dance en pointe for longer periods of time. The framework for all of this, however, was set in the 1800’s.
Today, if you take a ballet class any place in the world, the structure of the class is the same, the steps are the same and the approach is the same. The timing, the position and the execution of any given step is not open to discussion. Neither is the posture or the alignment or the c
Admit it: you have great ideas. Everyone does. And if you live and operate in the business world, then you’ve come up with ways to streamline your productivity and engage your target market. Perhaps you’ve concocted a revolutionary idea for motivating sales personnel. Or maybe you have significant knowledge that could help C-Level executives become more efficient.Whatever the case, the business world is full of new ideas just waiting to be expressed. Have you been to your local bookstore lately? Thousands of business men and women ha
Today, if you take a ballet class any place in the world, the structure of the class is the same, the steps are the same and the approach is the same. The timing, the position and the execution of any given step is not open to discussion. Neither is the posture or the alignment or the c
According to a Pitney Bowes study, the average corporate executive receives upwards of 375 calls, voicemails, e-mails, faxes and letters each day. With such a deluge of information, is it any surprise that survey after survey indicates the time available to capture anyone’s attention is only a few seconds?Let’s face it, who has time to listen to a five minute rambling voicemail full of umms and ahhs or scroll through a six page e-mail? Along with annoying the recipient, long winded messages that are not deleted are usually flagged
Today, if you take a ballet class any place in the world, the structure of the class is the same, the steps are the same and the approach is the same. The timing, the position and the execution of any given step is not open to discussion. Neither is the posture or the alignment or the c
Medical careers can be related to the manufacturing, administrative and management fields of medicine. Among all the careers, one of the most intriguing and interesting fields is that of medical coding. Medical coding is a boon to the medical industry; it saves time, money, and effort, and cuts down on the sheer amount of data that is necessary to keep medical records straight for the billions of people who receive medical care.The profession of medical coding uses alpha-numeric codes to specific illnesses, injuries, and medical proc
Now let’s talk about introductory calling. (You knew I’d get here eventually, didn’t you?) In many of the workshops I conduct, participants are generally opposed to the idea of working with a script. They tell me they feel uncomfortable, canned, phony and insincere. They also tell me that every conversation is different.
Hmmm…..
When you make introductory calls, the only thing that really counts is results. Here are the numbers: If you are calling to schedule meetings, in a given time frame how many times do you dial the telephone? How many decision-makers do you reach during that time? And how many appointments do you schedule? Your feelings don’t count.
Some words are stronger than other words, some phrases are more persuasive. Some words or phrases are more powerful, more evocative, better selling words than others. If you say something to a prospect that works to get the result that you want—why would you ever want to say anything else? If what you are doing does not get the result you w
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