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Casual Articles - When Running A Business or Making A Sale When You Meet The Client From Hell - Learn To Walk Away
Generator on High Pressure Hot Water Skid Units of to the old saying that “no matter how much money you have, you still can’t buy taste.” The window was a blocky funky pattern that looked more like a bad tile job than a stained glass window. They chose the most opaque glass available which let as little light through as possible. It really was sad, a waste of money.Your generator gives electricity off of 110 volts at a power of 30 amps. Thirty amps is a lot of power and should be ample for all your needs while doing pressure washing. About the same power as a motor home generator or an 11 hp Honda or Onan generator. That’s plenty for you to run a vacuum, reclaim device, lights and the burner motor at the same time.Make sure your belt on your generator is always tight. If it breaks, take in the old one to match the size at any auto parts store, since the. Check the terminals on the generator every once in a while. Remove the ground wires and sand down the connection points. Working around water can cause the metal to rust and you won’t get a good ground. Eventually this will cause premature failure of the generator.Other stuff that you should know:Do not adjust belts or try to change them when the engine is runningDo not touch the generator when the machine is in useDisconnect the battery when doing any routine maintenance on the generatorDo not spray the pressure washers directly on to the generator while it is runningKeep the generator dry, at all timesIf your burner stops working it could from the generator not producing electricity, in this case check and make sure the belt is tight, not slipping from being wet and that the burner cord is plugged in. Then check the relay switch or the fuse, often th My friend told me that those people had not just had 7 different decorators on the job, but they had installed marble floors and then changed their minds and had them ripped out and reinstalled with a completely different design and color scheme. They had cabinets installed and then changed out. They had come to him early on in their construction and had him design work in all the places where they had discussed glass with me. This was a complete surprise, because I had been walking through their home discussing glass ideas when we first went through and each suggestion was met with a feeling of complete discovery. They acted as though they had never had the idea in this or that place, that it was all new. I didn’t offer a refund to the clients, I had gotten a 50% draw on the work in the kitchen and finished 50% of it. They hadn’t paid for the mold work I did in the dining room, but I chalked it up to experience. The client once asked if he was due any refund or credit towards something else, and I explained my thoughts on the matter which he took in stride. I mean, if you could rip out a marble floor, what’s a little stained glass job? They say that you need to learn to walk away from deals that aren’t in your best interest. And that’s good advice. A bad deal can cost money and hurt your reputation. So how do you know when you’re getting into a bad deal? 1. I find that it’s really important to listen to the client and hear what they are saying. Don’t let artistic desires or financial rewards cloud your judgment. These clients were an extreme example. I should have realized early on that all the changes in perso Kitchen Granite Countertops For You Early in 2003 I ran into some folks who wanted some stained glass in their home. A friend had been discussing another project with them and mentioned that he had an associate who did custom stained glass. They mentioned that they would like to meet with the artist and my friend called me and gave me all the information. He was excited because these folks seemed to want a lot of stained glass and he wanted to help me to succeed. He did warn me that they had a hard time visualizing jobs, so I was going to need to provide drawings every step of the way.Kitchen granite countertops that are created by nature and fanatically shaped by man are a good-looking, durable and amazing cost effective choice for kitchens and baths. The term granite actually appears from the Latin root word called Granum, which further means grain.Over and above 10 years kitchen granite countertops have become well accepted with homeowners, after primarily being popular with designers for decades. Granite in fact is available in enormous colors, from different shades of white to different shades of browns, reds, greens, blues and as well as black. The most well liked tones are brown and beige.In addition of being solid kitchen granite countertops, it can take in hot items, like pots and pans, and it as well very stain resistant to hot grease and to the oil if it is sealed with a silicone-based impregnator. It could very easily be cleaned and cut for a basin. Granite carries a cool polished surface, which makes it an outstanding surface for rolling out pie dough. The polished finish of granite would surely not wear off.Kitchen granite countertops are extremely unique as no two pieces of granite are precisely the same; therefore granite offers an attractive design part and adds some brilliant richness and feel to your kitchen not found in any other surfaces. Kitchen granite countertops could really create a luminosity and stylishness, which one cannot found So I gathered a few materials and went to see these potential clients. We met at their home, which was under construction and had been for about two years. I went in to meet them, the husband was there talking with a contractor and I had to wait for about twenty minutes to get my turn to talk with him, kind of par for the course. But when it was my turn, it turned out that he wanted me to wait for his wife, who wasn't there yet. He called her on a cell phone and about a half hour later we all got to talk about the project. They took me through their home and pointed out places that they wanted stained glass. Three arches in a down stairs kitchen, some panels in the kitchen cabinets, an opening in the wall near the home theater room, a dome in the dining room, a transom over the bedroom, an alcove outside the front entrance and a huge window over the spa in the master bedroom. My head was spinning. This was the big time! I had done many commercial and residential jobs in the past, but never so many great panels and never so much art potential! I dove into the design process, driving to their site several times, taking pictures and measurements. I began to draw up designs for the windows. After I had three different designs for the kitchen arches and the cabinets, the pass through in the theater wall, and the dining room dome, we set up a meeting time. They wanted me to have designs for the alcove and the spa as well, so I burned the midnight oil and really knocked out some great designs. When we got together and I laid out the concept drawings, I got the first inkling that I wasn't working with easy clients. As they looked at the designs, there wasn't the normal "Wow, I like this," reaction, there was a lot of "Well, I kind of like that, what do you think?" reaction going on. It felt like the husband had definite opinions but he was waiting for his wife to figure out what she liked. So they were very hesitant. She seemed to be afraid to make a decision or she wasn’t sure what she wanted and she seemed unable to commit. By the time the meeting was over, I was less enthusiastic about the whole project, but felt certain they would soon be ready to move ahead. We met three times over the next two weeks with me designing many different styles of glass designs. I was doing all I could to get this job, it was going to be a good addition to our portfolio and would be very profitable. The design process was really agonizing, but they finally decided on all the pieces they wanted for the downstairs kitchen, the pass through, the dining room dome and the alcove. Great! As a salesman/artist/businessman, I now needed to get a commitment and some cash so I could move forward on the project. At the same time, I was busy building panels for other clients and working out details on their jobs, which were moving along smoothly. We scheduled a fifth appointment so I could show them glass colors. I picked out the ones I felt were just right and took a whole sample set with me to their site. They were late again, as they had been every time we met. I was starting to get frustrated with the whole decision process, but the lure of great work in such volume was still very appealing. And the cash from the work would really help with the business. So, they finally showed up. I showed them the 6 color samples I had for the kitchen panels and they went into their routine. “Well, that’s niiice…..” “What do you think?” Hesitant nervous look, “I guess they’re okay….” “Well, maybe we better look at some more colors.” They took every single sample out of the box, one by one and discussed it. They put them in windows and against walls to see what they would look like in different light. This was all okay, with other clients it’s par for the course. I’ve had many customers spend in excess of two hours picking their colors. That’s okay, they have to live with the color choices for a long time, but without exception, they all get closer and closer to a decision. These two were going in circles and they weren’t having any more fun than I was. After the two hours we spent there, they decided on the colors that I had originally recommended. I wondered later if their decision was just another stalling technique. That maybe they just gave up, tired of the process. I think the husband liked the colors, but the wife just wasn’t going anywhere in her decision process, she just couldn’t say or decide what she wanted. Since they had made their color choices for the kitchen panels, I collected $3380 from them. A 50% deposit on 6 windows. It was such a relief to walk out with the check, it was a commitment to the whole job. They had agreed to have me start on the mold I was going to cast in the dome in the dining room so I could begin work on that project. So, I placed a glass order and spent a weekend filling the dome on the ceiling with plastic and spray foam to make a mold. When the glass came I got to work on the arches. I had two built and the pieces cut out for the third one when I went to meet the clients to pick out the color for the glass in the dome. I took Jeanne along, thinking that she could lend support to this lady and help her along the path to picking her favorite color in a way that I couldn’t. When we got to the appointment, there was another a woman there, the new designer. One in a long number who had come and gone on the project. But she wasn’t a decorator/designer, she was a furniture consultant, really just a glorified furniture salesman with an inflated ego and a mouth that wouldn’t stop. Our clients were just steam rolled by this chick, who didn’t like the window panel we had built for the arch and started shot gunning new ideas for the kitchen. She then showed me a color swatch, a piece of fabric which was the color they wanted the glass in the ceiling light to match. It was a tan/beige color. But, she specified that it couldn’t have any amber in it. I left the meeting dumbfounded. The way you get beige and tan glass is to take amber and mix in other colors. This woman didn’t know what she was talking about. But she had put the entire glass project on hold. We never did figure out a color for the dining room glass, eventually the clients got tired of being pushed around by the furniture salesman and cut her lose, and went on to someone else. They didn’t take delivery on the glass arches. They canceled the rest of the order. I ended up putting the cut glass for the third arch in the scrap bin and the two finished arches got hung in storage. The clients eventually ended up putting wrought iron in the arches, it looked nice, but not as fantastic as what our design could have been. They ended up yanking the special wiring they had done in the dining room dome out and putting it back as it had been to start with. That was too bad because the design we had come up with would have really been great and would have given that room a very distinctive look. Several months later, I learned that a friend in the stained glass business was building a spa window for those folks. I rushed over to his studio to see what they had finally decided on. I had really come up with some beautiful designs for them and I wanted to see how close the final design had come to them. What I saw was the proof to the old saying that “no matter how much money you have, you still can’t buy taste.” The window was a blocky funky pattern that looked more like a bad tile job than a stained glass window. They chose the most opaque glass available which let as little light through as possible. It really was sad, a waste of money. My friend told me that those people had not just had 7 different decorators on the job, but they had installed marble floors and then changed their minds and had them ripped out and reinstalled with a completely different design and color scheme. They had cabinets installed and then changed out. They had come to him early on in their construction and had him design work in all the places where they had discussed glass with me. This was a complete surprise, because I had been walking through their home discussing glass ideas when we first went through and each suggestion was met with a feeling of complete discovery. They acted as though they had never had the idea in this or that place, that it was all new. I didn’t offer a refund to the clients, I had gotten a 50% draw on the work in the kitchen and finished 50% of it. They hadn’t paid for the mold work I did in the dining room, but I chalked it up to experience. The client once asked if he was due any refund or credit towards something else, and I explained my thoughts on the matter which he took in stride. I mean, if you could rip out a marble floor, what’s a little stained glass job? They say that you need to learn to walk away from deals that aren’t in your best interest. And that’s good advice. A bad deal can cost money and hurt your reputation. So how do you know when you’re getting into a bad deal? 1. I find that it’s really important to listen to the client and hear what they are saying. Don’t let artistic desires or financial rewards cloud your judgment. These clients were an extreme example. I should have realized early on that all the changes in person Word of Mouth Marketing – Pass It On ve and the spa as well, so I burned the midnight oil and really knocked out some great designs.Separately, things like testimonials, letters, community events, email, blogs, etc. can be effective promotional vehicles that help get the word out about your company’s products and services. But put these together in a plannable, trackable way and you’ve got something really powerful called Word of Mouth Marketing!Great products and services, along with fabulous customer service, will get people talking about your business. Happy customers tend to tell their friends and colleagues about you, and your business can become well-known in the community very quickly. This type of buzz happens naturally, but there are additional techniques that you can use to encourage this type of activity in promoting your business.1. Conversation – Identify the people around you who are enthusiastic and have the connections to relay your message to your target audience. These people might be new customers (or happy regulars) who are excited about your products, or even bloggers who cover your industry. Make sure these people have the information they need and give them topics that they can easily talk about in their conversations with others.2. Special Offers – Create interest with coupons, give-aways, or any other simple idea that can be relayed to others easily. People typically enjoy sharing “good deals” with others around them.3. Help Them Spread the Word – Special offers are worth talk When we got together and I laid out the concept drawings, I got the first inkling that I wasn't working with easy clients. As they looked at the designs, there wasn't the normal "Wow, I like this," reaction, there was a lot of "Well, I kind of like that, what do you think?" reaction going on. It felt like the husband had definite opinions but he was waiting for his wife to figure out what she liked. So they were very hesitant. She seemed to be afraid to make a decision or she wasn’t sure what she wanted and she seemed unable to commit. By the time the meeting was over, I was less enthusiastic about the whole project, but felt certain they would soon be ready to move ahead. We met three times over the next two weeks with me designing many different styles of glass designs. I was doing all I could to get this job, it was going to be a good addition to our portfolio and would be very profitable. The design process was really agonizing, but they finally decided on all the pieces they wanted for the downstairs kitchen, the pass through, the dining room dome and the alcove. Great! As a salesman/artist/businessman, I now needed to get a commitment and some cash so I could move forward on the project. At the same time, I was busy building panels for other clients and working out details on their jobs, which were moving along smoothly. We scheduled a fifth appointment so I could show them glass colors. I picked out the ones I felt were just right and took a whole sample set with me to their site. They were late again, as they had been every time we met. I was starting to get frustrated with the whole decision process, but the lure of great work in such volume was still very appealing. And the cash from the work would really help with the business. So, they finally showed up. I showed them the 6 color samples I had for the kitchen panels and they went into their routine. “Well, that’s niiice…..” “What do you think?” Hesitant nervous look, “I guess they’re okay….” “Well, maybe we better look at some more colors.” They took every single sample out of the box, one by one and discussed it. They put them in windows and against walls to see what they would look like in different light. This was all okay, with other clients it’s par for the course. I’ve had many customers spend in excess of two hours picking their colors. That’s okay, they have to live with the color choices for a long time, but without exception, they all get closer and closer to a decision. These two were going in circles and they weren’t having any more fun than I was. After the two hours we spent there, they decided on the colors that I had originally recommended. I wondered later if their decision was just another stalling technique. That maybe they just gave up, tired of the process. I think the husband liked the colors, but the wife just wasn’t going anywhere in her decision process, she just couldn’t say or decide what she wanted. Since they had made their color choices for the kitchen panels, I collected $3380 from them. A 50% deposit on 6 windows. It was such a relief to walk out with the check, it was a commitment to the whole job. They had agreed to have me start on the mold I was going to cast in the dome in the dining room so I could begin work on that project. So, I placed a glass order and spent a weekend filling the dome on the ceiling with plastic and spray foam to make a mold. When the glass came I got to work on the arches. I had two built and the pieces cut out for the third one when I went to meet the clients to pick out the color for the glass in the dome. I took Jeanne along, thinking that she could lend support to this lady and help her along the path to picking her favorite color in a way that I couldn’t. When we got to the appointment, there was another a woman there, the new designer. One in a long number who had come and gone on the project. But she wasn’t a decorator/designer, she was a furniture consultant, really just a glorified furniture salesman with an inflated ego and a mouth that wouldn’t stop. Our clients were just steam rolled by this chick, who didn’t like the window panel we had built for the arch and started shot gunning new ideas for the kitchen. She then showed me a color swatch, a piece of fabric which was the color they wanted the glass in the ceiling light to match. It was a tan/beige color. But, she specified that it couldn’t have any amber in it. I left the meeting dumbfounded. The way you get beige and tan glass is to take amber and mix in other colors. This woman didn’t know what she was talking about. But she had put the entire glass project on hold. We never did figure out a color for the dining room glass, eventually the clients got tired of being pushed around by the furniture salesman and cut her lose, and went on to someone else. They didn’t take delivery on the glass arches. They canceled the rest of the order. I ended up putting the cut glass for the third arch in the scrap bin and the two finished arches got hung in storage. The clients eventually ended up putting wrought iron in the arches, it looked nice, but not as fantastic as what our design could have been. They ended up yanking the special wiring they had done in the dining room dome out and putting it back as it had been to start with. That was too bad because the design we had come up with would have really been great and would have given that room a very distinctive look. Several months later, I learned that a friend in the stained glass business was building a spa window for those folks. I rushed over to his studio to see what they had finally decided on. I had really come up with some beautiful designs for them and I wanted to see how close the final design had come to them. What I saw was the proof to the old saying that “no matter how much money you have, you still can’t buy taste.” The window was a blocky funky pattern that looked more like a bad tile job than a stained glass window. They chose the most opaque glass available which let as little light through as possible. It really was sad, a waste of money. My friend told me that those people had not just had 7 different decorators on the job, but they had installed marble floors and then changed their minds and had them ripped out and reinstalled with a completely different design and color scheme. They had cabinets installed and then changed out. They had come to him early on in their construction and had him design work in all the places where they had discussed glass with me. This was a complete surprise, because I had been walking through their home discussing glass ideas when we first went through and each suggestion was met with a feeling of complete discovery. They acted as though they had never had the idea in this or that place, that it was all new. I didn’t offer a refund to the clients, I had gotten a 50% draw on the work in the kitchen and finished 50% of it. They hadn’t paid for the mold work I did in the dining room, but I chalked it up to experience. The client once asked if he was due any refund or credit towards something else, and I explained my thoughts on the matter which he took in stride. I mean, if you could rip out a marble floor, what’s a little stained glass job? They say that you need to learn to walk away from deals that aren’t in your best interest. And that’s good advice. A bad deal can cost money and hurt your reputation. So how do you know when you’re getting into a bad deal? 1. I find that it’s really important to listen to the client and hear what they are saying. Don’t let artistic desires or financial rewards cloud your judgment. These clients were an extreme example. I should have realized early on that all the changes in perso Trade Show Exhibitors - Tips For Newbies t into their routine.Trade shows are anything but a walk in the park, even for experienced exhibitors but if you've never "experienced" one it can certainly be a daunting task. However, as big as the mountain appears you know that you must include trade shows into your marketing mix.And finally, after months of angst and planning you finally decided to take the plunge and attend your first consumer trade show as an exhibitor - the day of reckoning has arrived. But wait a minute, which show will give you the biggest bang for your buck because trade shows are not cheap. You could pay as little as $500 - $700 or up to $2,500 even $3,000 for a simple and relatively small 10 x 10 space and so you want to do everything possible to make the experience a successful. If not, it may be your last.Keep the following tips in mind as you put together your trade show plans you should avoid any major surprises and be well on your way to a successful show.Realistic ExpectationsDon't go into the trade show expecting to make enough in sales to cover all of your expenses. Most people attending trade shows do so to simply gather information and to learn what's new in their industry and market - not to go on a shopping spree. Rather, take the approach that this is a way to develop contacts and get some good solid leads. Develop a small marketing kit that contains small samples of your product (if possible), brochur “Well, that’s niiice…..” “What do you think?” Hesitant nervous look, “I guess they’re okay….” “Well, maybe we better look at some more colors.” They took every single sample out of the box, one by one and discussed it. They put them in windows and against walls to see what they would look like in different light. This was all okay, with other clients it’s par for the course. I’ve had many customers spend in excess of two hours picking their colors. That’s okay, they have to live with the color choices for a long time, but without exception, they all get closer and closer to a decision. These two were going in circles and they weren’t having any more fun than I was. After the two hours we spent there, they decided on the colors that I had originally recommended. I wondered later if their decision was just another stalling technique. That maybe they just gave up, tired of the process. I think the husband liked the colors, but the wife just wasn’t going anywhere in her decision process, she just couldn’t say or decide what she wanted. Since they had made their color choices for the kitchen panels, I collected $3380 from them. A 50% deposit on 6 windows. It was such a relief to walk out with the check, it was a commitment to the whole job. They had agreed to have me start on the mold I was going to cast in the dome in the dining room so I could begin work on that project. So, I placed a glass order and spent a weekend filling the dome on the ceiling with plastic and spray foam to make a mold. When the glass came I got to work on the arches. I had two built and the pieces cut out for the third one when I went to meet the clients to pick out the color for the glass in the dome. I took Jeanne along, thinking that she could lend support to this lady and help her along the path to picking her favorite color in a way that I couldn’t. When we got to the appointment, there was another a woman there, the new designer. One in a long number who had come and gone on the project. But she wasn’t a decorator/designer, she was a furniture consultant, really just a glorified furniture salesman with an inflated ego and a mouth that wouldn’t stop. Our clients were just steam rolled by this chick, who didn’t like the window panel we had built for the arch and started shot gunning new ideas for the kitchen. She then showed me a color swatch, a piece of fabric which was the color they wanted the glass in the ceiling light to match. It was a tan/beige color. But, she specified that it couldn’t have any amber in it. I left the meeting dumbfounded. The way you get beige and tan glass is to take amber and mix in other colors. This woman didn’t know what she was talking about. But she had put the entire glass project on hold. We never did figure out a color for the dining room glass, eventually the clients got tired of being pushed around by the furniture salesman and cut her lose, and went on to someone else. They didn’t take delivery on the glass arches. They canceled the rest of the order. I ended up putting the cut glass for the third arch in the scrap bin and the two finished arches got hung in storage. The clients eventually ended up putting wrought iron in the arches, it looked nice, but not as fantastic as what our design could have been. They ended up yanking the special wiring they had done in the dining room dome out and putting it back as it had been to start with. That was too bad because the design we had come up with would have really been great and would have given that room a very distinctive look. Several months later, I learned that a friend in the stained glass business was building a spa window for those folks. I rushed over to his studio to see what they had finally decided on. I had really come up with some beautiful designs for them and I wanted to see how close the final design had come to them. What I saw was the proof to the old saying that “no matter how much money you have, you still can’t buy taste.” The window was a blocky funky pattern that looked more like a bad tile job than a stained glass window. They chose the most opaque glass available which let as little light through as possible. It really was sad, a waste of money. My friend told me that those people had not just had 7 different decorators on the job, but they had installed marble floors and then changed their minds and had them ripped out and reinstalled with a completely different design and color scheme. They had cabinets installed and then changed out. They had come to him early on in their construction and had him design work in all the places where they had discussed glass with me. This was a complete surprise, because I had been walking through their home discussing glass ideas when we first went through and each suggestion was met with a feeling of complete discovery. They acted as though they had never had the idea in this or that place, that it was all new. I didn’t offer a refund to the clients, I had gotten a 50% draw on the work in the kitchen and finished 50% of it. They hadn’t paid for the mold work I did in the dining room, but I chalked it up to experience. The client once asked if he was due any refund or credit towards something else, and I explained my thoughts on the matter which he took in stride. I mean, if you could rip out a marble floor, what’s a little stained glass job? They say that you need to learn to walk away from deals that aren’t in your best interest. And that’s good advice. A bad deal can cost money and hurt your reputation. So how do you know when you’re getting into a bad deal? 1. I find that it’s really important to listen to the client and hear what they are saying. Don’t let artistic desires or financial rewards cloud your judgment. These clients were an extreme example. I should have realized early on that all the changes in perso When Better Is No Longer Good Enough here, the new designer. One in a long number who had come and gone on the project. But she wasn’t a decorator/designer, she was a furniture consultant, really just a glorified furniture salesman with an inflated ego and a mouth that wouldn’t stop. Our clients were just steam rolled by this chick, who didn’t like the window panel we had built for the arch and started shot gunning new ideas for the kitchen.For the longest time I was led to believe that you had to be better than the next guy to get ahead in life, well, this is not the case in the business world. True, better a sports team can win championships, however, look deeper and you will find that they do things differently. They may be playing defense differently or offering their players a different practice routine, the point is that the successful teams and companies find a unique niche will win.One of my mentors told me once that in order to succeed in business, you need to work smarter, not harder; the smart business owners of small business IT companies find a way to work smarter and get paid for the value that they bring to the business or clients and not for the hours that they put in.When your business can develop a niche or unique service or product offering that is not available in the marketplace, doors will begin to open for you. What can you do today that will give you a competitive edge in the marketplace? What solutions can you offer your clients that other small business IT organizations are not offering to small business? It could be something as simple of offering a 24/7 help desk where clients can call in at any hour to get service for their company or something around offering a complete flat rate service where you can fully take care of their needs for a low monthly fee. There are many ideas out there t She then showed me a color swatch, a piece of fabric which was the color they wanted the glass in the ceiling light to match. It was a tan/beige color. But, she specified that it couldn’t have any amber in it. I left the meeting dumbfounded. The way you get beige and tan glass is to take amber and mix in other colors. This woman didn’t know what she was talking about. But she had put the entire glass project on hold. We never did figure out a color for the dining room glass, eventually the clients got tired of being pushed around by the furniture salesman and cut her lose, and went on to someone else. They didn’t take delivery on the glass arches. They canceled the rest of the order. I ended up putting the cut glass for the third arch in the scrap bin and the two finished arches got hung in storage. The clients eventually ended up putting wrought iron in the arches, it looked nice, but not as fantastic as what our design could have been. They ended up yanking the special wiring they had done in the dining room dome out and putting it back as it had been to start with. That was too bad because the design we had come up with would have really been great and would have given that room a very distinctive look. Several months later, I learned that a friend in the stained glass business was building a spa window for those folks. I rushed over to his studio to see what they had finally decided on. I had really come up with some beautiful designs for them and I wanted to see how close the final design had come to them. What I saw was the proof to the old saying that “no matter how much money you have, you still can’t buy taste.” The window was a blocky funky pattern that looked more like a bad tile job than a stained glass window. They chose the most opaque glass available which let as little light through as possible. It really was sad, a waste of money. My friend told me that those people had not just had 7 different decorators on the job, but they had installed marble floors and then changed their minds and had them ripped out and reinstalled with a completely different design and color scheme. They had cabinets installed and then changed out. They had come to him early on in their construction and had him design work in all the places where they had discussed glass with me. This was a complete surprise, because I had been walking through their home discussing glass ideas when we first went through and each suggestion was met with a feeling of complete discovery. They acted as though they had never had the idea in this or that place, that it was all new. I didn’t offer a refund to the clients, I had gotten a 50% draw on the work in the kitchen and finished 50% of it. They hadn’t paid for the mold work I did in the dining room, but I chalked it up to experience. The client once asked if he was due any refund or credit towards something else, and I explained my thoughts on the matter which he took in stride. I mean, if you could rip out a marble floor, what’s a little stained glass job? They say that you need to learn to walk away from deals that aren’t in your best interest. And that’s good advice. A bad deal can cost money and hurt your reputation. So how do you know when you’re getting into a bad deal? 1. I find that it’s really important to listen to the client and hear what they are saying. Don’t let artistic desires or financial rewards cloud your judgment. These clients were an extreme example. I should have realized early on that all the changes in perso Real Estate Marketing Postcards - 3 Powerful Strategies of to the old saying that “no matter how much money you have, you still can’t buy taste.” The window was a blocky funky pattern that looked more like a bad tile job than a stained glass window. They chose the most opaque glass available which let as little light through as possible. It really was sad, a waste of money.Having worked for two direct mail and printing companies, I've seen my fair share of real estate agent postcards.Most of these postcards fell into one of two categories -- average and mediocre, or unique and powerful. Oddly enough it was usually one or the other, with not much middle ground in between.Most of these postcards (perhaps 70% or more) followed the exact same formula, a photo of the agent with a message to the effect of: "Call me if you're thinking about selling your home." These were the average and mediocre bunch, and they were nearly exact replicas of each other without much of an offer or motivator.But every once in a while, I would see the "other" kind of real estate agent postcard. Once in a while, I would see original, well-thought-out and powerful strategies that made me sit up and take notice. But they only made up about 15% of all the real estate postcards I encountered -- a minority, to be sure.So what were some of these unique and powerful strategies? Here are the top three that still come to mind:Powerful Postcard Strategies1. The "How Many Sold, How Fast" Strategy I've seen many postcards where the agent said, "I can sell your home fast." And while that may have been true in some cases, the language was overused and therefore diluted.Then I saw a version where the agent let the numbers, pictures and clients My friend told me that those people had not just had 7 different decorators on the job, but they had installed marble floors and then changed their minds and had them ripped out and reinstalled with a completely different design and color scheme. They had cabinets installed and then changed out. They had come to him early on in their construction and had him design work in all the places where they had discussed glass with me. This was a complete surprise, because I had been walking through their home discussing glass ideas when we first went through and each suggestion was met with a feeling of complete discovery. They acted as though they had never had the idea in this or that place, that it was all new. I didn’t offer a refund to the clients, I had gotten a 50% draw on the work in the kitchen and finished 50% of it. They hadn’t paid for the mold work I did in the dining room, but I chalked it up to experience. The client once asked if he was due any refund or credit towards something else, and I explained my thoughts on the matter which he took in stride. I mean, if you could rip out a marble floor, what’s a little stained glass job? They say that you need to learn to walk away from deals that aren’t in your best interest. And that’s good advice. A bad deal can cost money and hurt your reputation. So how do you know when you’re getting into a bad deal? 1. I find that it’s really important to listen to the client and hear what they are saying. Don’t let artistic desires or financial rewards cloud your judgment. These clients were an extreme example. I should have realized early on that all the changes in personnel and tradesmen on the job indicated that they were going to be tough to work for. 2. Then you need to ask them what their expectations are. If they are too high or unreasonable, flags ought to go up all over. You need to realize that you might not be in a position to make them happy. 3. If you still feel that you want to go ahead, you need to tell them exactly what to expect. Tell them what you can do and what you can’t. Let them know that you’ll be building the glass but that someone else is going to have to install it (if that’s the case). Try to be accurate, promise them what’s realistic and normal, then try to exceed those promises. 4. Finally, put it all in writing. Before working with this client, I just gave prospective clients a bid document to be able to collect a draw. Now, my bid document spells out that if a draw is given, they are agreeing to the whole project and the full balance agreed upon will be due upon completion of my part of the work. While going through these steps, listen. If you start to get that creepy feeling that things might not go well, or that you’re in over your head or that these might not be the right clients or especially if they are beating you up over price too much, have the guts to say no. Give them the name of your competition and let them deal with the headaches. Let them get beat up and lose money on the deal.
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