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    Selling is a Process! If you miss, leave out, ignore, bypass, or quick forward elements of the process, you are reducing your chances of closing the sale. Our years of experience developing successful sales individuals and teams has proven there are 3 Key Areas of this process that will make or break the sale. At United Sales Training our most successful tool, the Skills Evaluator, has provided additional support in benchmarking our findings. Listed below are the 3 most
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    Evaluator
    , has provided additional support in benchmarking our findings. Listed below are the 3 most important elements of the sale process.

    1: Qualifying:

    • if you don’t know what the customer needs or wants;
    • if you don’t understand what motivates the customer to buy;
    • if you don’t help the customer feel comfortable by engaging him/her in conversation and clarifying your understanding of their needs;
    • if you don’t understand who the decision maker/s are;

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