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You are here: Home > Business > Sales Training > The One Big Mistake You Don't Want To Make When The CEO Calls You Back |
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Casual Articles - The One Big Mistake You Don't Want To Make When The CEO Calls You Back
SMS for the Estate Agent - Targeted Marketing Tool, or Legal Minefield? as out of the office.Imagine having at your disposal a means to immediately inform house buyers that you have just the property they are looking for. Potential buyers have given their details and their preferences - imagine that you can send them this information no matter where they are or what they are doing, they can read it at a time that’s convenient and can act accordingly in their own time. Imagine that you can do this quickly and easily, in a matter of minutes, regardless of the number of recipients. “What a relief,” I thought, “I can talk directly with the decision maker and avoid the game of phone-tag follow-up.” The executive picked up the phone, listened to me, and in less than two minutes said, “I’d be glad to schedule with you; what’s a good date for you?” The first words out of my mouth—after “tee hee” were, “Oh, you would?” I frantically searched through a pile of pa Customer Service -The Truth About Lifelong Loyal Customers If you’re not yet a top-down sales strategist, give it a go.Your customer service policy can attract loyal customers who remain for a lifetime. Here is a policy tried and tested for more than 25 years. The truth is customers want three things.Employ Nice PeopleThe head of Nordstrums once said you can train nice people to be good sales assistants but you cant train good sales assistants to be nice. Nice people are born not trained to be so. Getting customers who are loyal for life begins with hiring nice staff. You s When doing business at the top you’ll be amazed how glad executives are to see you. How quickly they treat you as an equal, value your services, and want to do business with you and only you! You’ll Be Relieved To Stop Wasting Daylight In Endless … Low-level, committee meetings with people who don’t have the authority to say, “Yes” in the first place! And glad to spend time with THE decision makers who can sign off on unlimited checks, “Made Payable” to you. Prospecting company presidents is a great way to do business that you’ll commit to as soon as you’ve had your fill of endless callbacks, referrals down the ladder, and words like, “Don’t call us. We’ll call you.” When you know in your heart of hearts your products/services are valuable, you’re ready to do big business now AND earn a good return on the very products and services you’re so passionate about! You’re thinking will be … “I’ve got the goods … now, how can I get in to see the Top Dogs?” And you, too, will make your move and actually call a company president. Never in a million years will I forget the first time I made my first high-level call. Oh, I’d like to forget, but the memory seems to be chiseled in my brain like a name in black granite. So, grasshopper, learn from the mistake made by me and by others. Learn this one important skill. Spare Yourself The Humiliation. But I’m getting ahead of myself. I was confident that I’d figured out all the subtleties of securing executive-level appointments. So, I picked up that phone, called an executive officer and learned that the administrative assistant was out of the office. “What a relief,” I thought, “I can talk directly with the decision maker and avoid the game of phone-tag follow-up.” The executive picked up the phone, listened to me, and in less than two minutes said, “I’d be glad to schedule with you; what’s a good date for you?” The first words out of my mouth—after “tee hee” were, “Oh, you would?” I frantically searched through a pile of pap The Secret Of Succcess lace! And glad to spend time with THE decision makers who can sign off on unlimited checks, “Made Payable” to you.What’s your definition of success? You’ve probably heard it all before about the secret of success. The majority of people would say that having lots of money would be their definition of success. Success means different things to different people. Success can come in the form of happiness, developing quality relationships, goal achievements or a healthy lifestyle.So how do you become successful? First, you need to ask yourself, what does success mean to you and what will it bring? Prospecting company presidents is a great way to do business that you’ll commit to as soon as you’ve had your fill of endless callbacks, referrals down the ladder, and words like, “Don’t call us. We’ll call you.” When you know in your heart of hearts your products/services are valuable, you’re ready to do big business now AND earn a good return on the very products and services you’re so passionate about! You’re thinking will be … “I’ve got the goods … now, how can I get in to see the Top Dogs?” And you, too, will make your move and actually call a company president. Never in a million years will I forget the first time I made my first high-level call. Oh, I’d like to forget, but the memory seems to be chiseled in my brain like a name in black granite. So, grasshopper, learn from the mistake made by me and by others. Learn this one important skill. Spare Yourself The Humiliation. But I’m getting ahead of myself. I was confident that I’d figured out all the subtleties of securing executive-level appointments. So, I picked up that phone, called an executive officer and learned that the administrative assistant was out of the office. “What a relief,” I thought, “I can talk directly with the decision maker and avoid the game of phone-tag follow-up.” The executive picked up the phone, listened to me, and in less than two minutes said, “I’d be glad to schedule with you; what’s a good date for you?” The first words out of my mouth—after “tee hee” were, “Oh, you would?” I frantically searched through a pile of pa International Business To Business Payments to do big business now AND earn a good return on the very products and services you’re so passionate about!With the huge amounts of business transacted online, there is a growing concern amongst businesses about managing payments. Business to business (B2B) payments at the international level are a major concern since the amounts tend to be larger and the charges are appreciable. This results in some loss in profits, which makes global commerce less attractive. From the smallest business operating on the web to huge conglomerates that transfer large amounts of funds internationally, everyone wa You’re thinking will be … “I’ve got the goods … now, how can I get in to see the Top Dogs?” And you, too, will make your move and actually call a company president. Never in a million years will I forget the first time I made my first high-level call. Oh, I’d like to forget, but the memory seems to be chiseled in my brain like a name in black granite. So, grasshopper, learn from the mistake made by me and by others. Learn this one important skill. Spare Yourself The Humiliation. But I’m getting ahead of myself. I was confident that I’d figured out all the subtleties of securing executive-level appointments. So, I picked up that phone, called an executive officer and learned that the administrative assistant was out of the office. “What a relief,” I thought, “I can talk directly with the decision maker and avoid the game of phone-tag follow-up.” The executive picked up the phone, listened to me, and in less than two minutes said, “I’d be glad to schedule with you; what’s a good date for you?” The first words out of my mouth—after “tee hee” were, “Oh, you would?” I frantically searched through a pile of pa Marketing Hat for Graphic Designers or Wannabe's led in my brain like a name in black granite. So, grasshopper, learn from the mistake made by me and by others. Learn this one important skill.Many people think that the quality of any graphic design is determined by how aesthetically pleasing it is: Although making the card look good is important, this couldn't be further from the truth. The only true measure of any design, at least commercially, is "How well does it pull?". By pull we mean what type of response does it elicit? Does it pull in calls, or pull people into the store? In essence, does the design accomplish what it set out to do?From this fact it is not a r Spare Yourself The Humiliation. But I’m getting ahead of myself. I was confident that I’d figured out all the subtleties of securing executive-level appointments. So, I picked up that phone, called an executive officer and learned that the administrative assistant was out of the office. “What a relief,” I thought, “I can talk directly with the decision maker and avoid the game of phone-tag follow-up.” The executive picked up the phone, listened to me, and in less than two minutes said, “I’d be glad to schedule with you; what’s a good date for you?” The first words out of my mouth—after “tee hee” were, “Oh, you would?” I frantically searched through a pile of pa Are You Losing Customers Because You Do Not Have a Follow-up System In Place? as out of the office.You’ve just had an inquiry about one of your products. Someone has asked for more information from you. Aha, could be a potential customer, you think to yourself!How well are you doing keeping your potential customers interested? When prospective customers inquire about your product, either by phone, email or via your website, how quickly do you answer their request and send them the information they need?In order to increase the prospect of a sale, it is important that you “What a relief,” I thought, “I can talk directly with the decision maker and avoid the game of phone-tag follow-up.” The executive picked up the phone, listened to me, and in less than two minutes said, “I’d be glad to schedule with you; what’s a good date for you?” The first words out of my mouth—after “tee hee” were, “Oh, you would?” I frantically searched through a pile of papers on my desk to find the calendar, dropped the phone that was scrunched between my shoulder and ear; hunted for a pen that worked. My reaction could be a comedy routine. I was incredibly thankful the executive couldn’t see my lack of preparation and my red face. Well, at least I learned to be prepared the next time. Flash forward to a recent telephone consultation with a big, burly, manly man, sales pro. In The Kind Of Hushed Voice A Priest Hears In Confession He Confided In Me. “I did every thing you told me to do. I stood with pen in hand and an open calendar as though I were speaking to the prospect face-to-face. My diaphragm was positioned to supply air to my voice, making it stronger and clearer than if I were sitting down and speaking. My desk was uncluttered, my calendar accessible, and my focus clearly on scheduling a sales call with the President of a humongous defense contractor. I got his voice mail and left a compelling message.” “So, what’s the problem?” I asked. “I did the one thing you told me absolutely, positively not to do. When he called me back, I said, “Hello?” He told me who he was and I ….” At that point my client could hear solemn understanding in my voice, “I’ve been down that road myself. I’m sorry you had to go down it, too, but life will go on.” After years of learning, achieving expertise, coaching others to do the same … here it is, the one thing we all do, that you really don’t wanna do. The seemingly involuntary act that’ll shoot your credibility all to heck and fell even the biggest, baaaadest of sales pros who unwittingly let it surface. When you finally figure out how to do all the right stuff and the CEO
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