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  • Casual Articles - You Won't Believe the Power of This Word!

    Losing Berries Is the Same as Losing Sales; Do We Really Have To Lose Them?
    My wife was disappointed when she returned from the side yard. Her face hung low and I knew she was pretty down. You see, I know the look. It is the same look that salespeople have when they miss a sales opportunity or lose a sale.My wife, returned from the side yard with her empty bowl. She was expecting to collect some juicy, vine ripened, black berries. Unfortunately, her blackberries were either all dried out or they weren’t ripe. She had missed the critical harvest time to achieve the bounty she expected.I h
    egas wrestled with this very issue. The question on the table was this, “What tips, tools, and techniques could they pass on to their sales force that would help them stay up in the face of objections that seemingly always lead
    A New First Line of Defense
    The mugger grabbed the woman’s purse, pushed her against her car, and ran away… straight into a golf cart driven by campus police. The mugger was caught, placed in handcuffs, and held until county sheriff’s deputies arrived to take the miscreant away. The woman got her purse back. Then, turning to the security camera covering the action in the parking lot, Campus Police Sergeant Jack Emmett gave a thumbs-up to Campus Police Chief Sam Acres… and unhandcuffed Campus Police Officer Gregory Layne. The test was a success.Frale
    From border to border and coast-to-coast, sales pros line up to confess, “After I hear enough objections, I feel like a whipped puppy and want to limp off into the sunset with my tail between my legs.” Then with a hint of hopeful expectation in their eyes, they ask, “What can I do to keep my attitude up?”

    Staying upbeat in the face of rejection is not as hard as you may think. In fact, it isn’t difficult at all, however, it does require that you be in control of you.

    You must make a choice to turn your thoughts and words from the negative to the positive. You must decide you will not allow anyone’s negativity to suck the life out of you. If you’re willing to give it a go, you’ll be glad to know that, yes, there are ways to stay pumped up, yes, even in the face of rejection.

    Not long ago, a group of executives and sales professionals attending a strategic planning workshop in Las Vegas wrestled with this very issue. The question on the table was this, “What tips, tools, and techniques could they pass on to their sales force that would help them stay up in the face of objections that seemingly always lead

    Should Your Sales Letter Be Long Or Short?
    Which type of sales letter generates the most sales, a long one or a short one?No prizes for guessing correctly - A long, INTERESTING sales letter consistently converts more prospects into paying customers.(And notice I capitalized the word 'interesting' because if your sales copy is boring nothing will keep the reader glued to it - no matter how short it is.)Why is the long sales letter more effective?A long and exciting sales letter keeps your prospects glued to your page from beginning to end, it focus
    ul expectation in their eyes, they ask, “What can I do to keep my attitude up?”

    Staying upbeat in the face of rejection is not as hard as you may think. In fact, it isn’t difficult at all, however, it does require that you be in control of you.

    You must make a choice to turn your thoughts and words from the negative to the positive. You must decide you will not allow anyone’s negativity to suck the life out of you. If you’re willing to give it a go, you’ll be glad to know that, yes, there are ways to stay pumped up, yes, even in the face of rejection.

    Not long ago, a group of executives and sales professionals attending a strategic planning workshop in Las Vegas wrestled with this very issue. The question on the table was this, “What tips, tools, and techniques could they pass on to their sales force that would help them stay up in the face of objections that seemingly always lead

    The Value of Shotgun Clauses in Partnership Agreements!
    Partnerships, like marriages do not always last. When a partnership is being dissolved the biggest area of contention is usually the valuation of the business. Valuation is generally very subjective. Areas of contention can be as simple as the current value of manufacturing equipment, book, or replacement value, to future profitability, to what value an individual partner may have to the ongoing business.How can former partners agree on a fair market value of the business? There are companies that specialize in valuing busine
    be in control of you.

    You must make a choice to turn your thoughts and words from the negative to the positive. You must decide you will not allow anyone’s negativity to suck the life out of you. If you’re willing to give it a go, you’ll be glad to know that, yes, there are ways to stay pumped up, yes, even in the face of rejection.

    Not long ago, a group of executives and sales professionals attending a strategic planning workshop in Las Vegas wrestled with this very issue. The question on the table was this, “What tips, tools, and techniques could they pass on to their sales force that would help them stay up in the face of objections that seemingly always lead

    How To Write A Resume That Showcases Your IT Skills
    The technology sector is booming, and an increasing number of IT professionals are re-thinking how to write a resume in order to show off their skills to best advantage. This growing market is thirsty for aptitude with a specific technology focus and savvy IT workers are benefiting from increasing competition for their expertise.They're not the only ones taking advantage of the digital revolution. Recruiters are also using technical advances to work more efficiently, using software solutions to find resumes that match particu
    it a go, you’ll be glad to know that, yes, there are ways to stay pumped up, yes, even in the face of rejection.

    Not long ago, a group of executives and sales professionals attending a strategic planning workshop in Las Vegas wrestled with this very issue. The question on the table was this, “What tips, tools, and techniques could they pass on to their sales force that would help them stay up in the face of objections that seemingly always lead

    Multicultural Marketing - Taking Care of Business At Hand
    Multicultural marketing mirrors the changed face of America and is getting the attention of small-business and other organizations looking for an edge in diverse ethnic markets. “Gone are the days when businesses succeed with a ‘one size fits all’ approach to marketing. It's a ‘mass market’ no longer,” insists Rhonda Albey, a diversity consultant with Allen Associates in Los Angeles, “The multicultural markets are where the opportunities are, and successful entrepreneurs are quickly learning how to get there.”According to the
    egas wrestled with this very issue. The question on the table was this, “What tips, tools, and techniques could they pass on to their sales force that would help them stay up in the face of objections that seemingly always lead to defeat?”

    Toward finding an answer to that question, I asked them, “What is the first word that should come out of the mouths of you and your sales pros when greeted with an objection?” … “Great!”

    As I looked into their deer-caught-in-headlights stares, I yelled out, “GREAT!”

    Those folks looked at me as if thinking, “Is she serious?”

    I responded to their disbelief with examples.

    “If your busy prospect says, ‘We have contracts with all of your competitors and have no room left for you.’ What do you imagine will happen if sales pros retort with a big smile and an exclamation, ‘Great!’”

    “If your prospect is pressed for time and says, ‘I don’t have time to talk; call me in a year.’ How will they react when sales people look ‘em in the eye, smile and say, “Great!’”

    “If your prospect says, ‘How was your week?’ Say, “I’m not sure I recall, but you can bet it was

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