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    The Most Important Management Rule
    There are many management rules, but most of them are locked behind bars. It is very risky to whisper about management rules; it is even more hazardously to be open about management rules.This rule however is harmless, yet effective. It is so simple, that most p
    approach the sale, listen to and assess the customer’s needs, tailor the sale to the customer, and "read" the customer for his or her reactions.”
    – Program description from Tailor the Sale

    Tailoring the sale starts with knowing your customer and their needs AND adjusting your approach.

    If a sales person can’t tailor the sale to meet the needs of their customer and the mar

    Cold Calling Alternative - Using Email In Selling
    If you’re sick of cold calling or you simply want to supplement your cold calling efforts then you need to be using the amazing power of email.Email is so common of a tool that it is often overlooked especially in the profession of selling. Next time try sending
    I was watching a feature film on cable TV, It's a Great Feeling, staring Doris Day and Dennis Morgan. Doris is sitting outside the train station in Los Angeles. Three little Mexican children approach her with their musical instruments. They offer to play a song for her for ten cents . . . or leave for 15 cents.

    Dennis Morgan happens along and wants to talk with Doris. He tries to shoo the children away. Again, they offer to play a song for ten cents . . . or leave for a quarter.

    I like the sales points this scene illustrates.

  • The children knew what their services were worth.
  • They knew what actual services they were selling.
  • They knew it was a fluctuating market.
  • They knew that as soon as the demand changed, the prices could change.
  • They knew demand changed with the customer.

    In short, the three Mexican children knew how to tailor a sale. Many people in sales don’t understand that.

    There is a complete training series (eight programs on tape or DVD) called The Principles of Sales and Marketing: The Power of Ethical Selling. This series outlines the principles that should underlie all sales and marketing transactions. One of the sales training videos in the series is Tailor the Sale.

    “Each individual has distinct wants and needs. When a salesperson has properly tailored a sale—chosen exactly which points to stress and which to de-emphasize—the customer feels that the salesperson has taken the time to create something that will address his or her particular needs. This program presents concrete methods that show salespeople how to approach the sale, listen to and assess the customer’s needs, tailor the sale to the customer, and "read" the customer for his or her reactions.”
    – Program description from Tailor the Sale

    Tailoring the sale starts with knowing your customer and their needs AND adjusting your approach.

    If a sales person can’t tailor the sale to meet the needs of their customer and the mark

    Marketing Options For Cleaning Companies - Part Two
    Part one looked at telesales, yellow pages and other directories, using mailing lists and advertising in local papers and journals. In this article I will be considering direct selling techniques, leaflet drops and internet advertising.1. Direct ApproachY
    ren away. Again, they offer to play a song for ten cents . . . or leave for a quarter.

    I like the sales points this scene illustrates.

  • The children knew what their services were worth.
  • They knew what actual services they were selling.
  • They knew it was a fluctuating market.
  • They knew that as soon as the demand changed, the prices could change.
  • They knew demand changed with the customer.

    In short, the three Mexican children knew how to tailor a sale. Many people in sales don’t understand that.

    There is a complete training series (eight programs on tape or DVD) called The Principles of Sales and Marketing: The Power of Ethical Selling. This series outlines the principles that should underlie all sales and marketing transactions. One of the sales training videos in the series is Tailor the Sale.

    “Each individual has distinct wants and needs. When a salesperson has properly tailored a sale—chosen exactly which points to stress and which to de-emphasize—the customer feels that the salesperson has taken the time to create something that will address his or her particular needs. This program presents concrete methods that show salespeople how to approach the sale, listen to and assess the customer’s needs, tailor the sale to the customer, and "read" the customer for his or her reactions.”
    – Program description from Tailor the Sale

    Tailoring the sale starts with knowing your customer and their needs AND adjusting your approach.

    If a sales person can’t tailor the sale to meet the needs of their customer and the mar

    23 Ways to Generate Revenue
    If you own a small business (that’s not solely internet-based), you should always be on the lookout for ways to grow sales. Whether you’re focused on marketing a product, a series of product groups, or services of any kind, here are 23 ideas to stimulate your own thoug
    customer.

    In short, the three Mexican children knew how to tailor a sale. Many people in sales don’t understand that.

    There is a complete training series (eight programs on tape or DVD) called The Principles of Sales and Marketing: The Power of Ethical Selling. This series outlines the principles that should underlie all sales and marketing transactions. One of the sales training videos in the series is Tailor the Sale.

    “Each individual has distinct wants and needs. When a salesperson has properly tailored a sale—chosen exactly which points to stress and which to de-emphasize—the customer feels that the salesperson has taken the time to create something that will address his or her particular needs. This program presents concrete methods that show salespeople how to approach the sale, listen to and assess the customer’s needs, tailor the sale to the customer, and "read" the customer for his or her reactions.”
    – Program description from Tailor the Sale

    Tailoring the sale starts with knowing your customer and their needs AND adjusting your approach.

    If a sales person can’t tailor the sale to meet the needs of their customer and the mar

    A New Year's Resolution: Build a Better Marketing Plan
    Celebrate the New Year with a comprehensive marketing plan! There’s no better time to review last year’s performance than now. Using your company’s year end results you can begin to plan where your valuable marketing dollars should be spent. Here are four steps that wi
    n the series is Tailor the Sale.

    “Each individual has distinct wants and needs. When a salesperson has properly tailored a sale—chosen exactly which points to stress and which to de-emphasize—the customer feels that the salesperson has taken the time to create something that will address his or her particular needs. This program presents concrete methods that show salespeople how to approach the sale, listen to and assess the customer’s needs, tailor the sale to the customer, and "read" the customer for his or her reactions.”
    – Program description from Tailor the Sale

    Tailoring the sale starts with knowing your customer and their needs AND adjusting your approach.

    If a sales person can’t tailor the sale to meet the needs of their customer and the mar

    Designing Your Direct Mail Ad to Get Responses
    Do you frequently send out direct mail ads to prospective customers only to meet with little or no response? There are a few simple changes that your can make to your campaign that will more than likely boost your response rate significantly.The first and most b
    approach the sale, listen to and assess the customer’s needs, tailor the sale to the customer, and "read" the customer for his or her reactions.”
    – Program description from Tailor the Sale

    Tailoring the sale starts with knowing your customer and their needs AND adjusting your approach.

    If a sales person can’t tailor the sale to meet the needs of their customer and the market, then that sales person should perhaps take up guitar and learn a few songs . . . I know a few.

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