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    Make It Quick And Easy!
    Websites spoil us because they’re so easy to maintain. When a bright idea hits you or you need to make changes to your offers, it’s really easy. A quick call to your webmaster and, hey presto, in a matter of minutes, the changes are made.Not so with printed brochures.When your business shifts
    group for one of
    How to Start a Career in Social Work
    Over 600,000 social workers strive every day to make a positive impact on the lives of others. If you’re passionate about helping individuals, families, organizations, and communities, a career in social work might be right for you. Social workers find themselves helping people from all walks of life in a
    Two months ago, I had the pleasure of working with the technical training group for one of m
    How to Make Sure You Sell More!
    Make sure you target women. It’s true for almost anything you are selling. According to Women Mean Business: The Secret to Selling to Women, eighty percent of all checks written in the US are written by women and they purchase 80-% of all consumer goods in the U.S. That’s not a market segment you can affor
    had the pleasure of working with the technical training group for one of
    Writing Nonprofit Marketing Copy That Works - 5 Tips for Success
    1. Be reader-centered, not writer-centered.Many brochures, websites, and direct mail I see from nonprofits is focused on how great their services, products and organizations are. Hello? Audience, anyone? Consider your reader thinking, "What's in it for me?" If you can, talk with som
    f working with the technical training group for one of
    Thoughts on Dealing with Difficult Employees
    "Happiness is often the result of being too busy to be miserable." Anon.Do you manage or supervise difficult employees? Ever think you're alone? You're not. Most likely your difficult employee is someone you've inherited. Not someone you would've hired. Yet somehow they fell through the cracks and g
    technical training group for one of
    Tabletop Trade Show Displays
    Tabletop DisplaysTabletop displays are a great way to exhibit on a tight budget. Before choosing a tabletop display, be sure to make sure that other exhibitors at your show will also be using tabletop displays. You do not want to be the little guy on the scene. Your will look like an underfun
    group for one of my clients. You know these guys. They are the techies who teach your custo

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