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  • Casual Articles - Six Tips on Making a Successful Training Video

    Selling The Free Offer
    Central to successful marketing for Service Professionals is giving away valuable information.In fact all your marketing should revolve around this one simple principle: Create valuable information to give away and give it away in vast quantities.This may sound simple, but like everything there's a knack to it. It actually takes some thought and planning to give away valuable information in a way that makes it truly appreciated and brings you paying clients (that is after all what marketing is all about isn't it?).Simply giving away something, no matter how valuable, will only get you so far. To re
    by your audience.

    Avoid transcribing manuals into a training video script. They will be too wordy to be of interest on screen.

    Spend the maximum time on your script, as it will determine the quality of your pr

    Moving Toward A Paperless Office
    Where Do You Start?So you want to go paperless? Not sure where to start? The answer is literally right under your nose. If you have plans to eliminate or reduce your business’s paper consumption and records storage, the best place to start looking is on your desk. The typical desk is loaded with paper - mail, file folders, notebooks – you name it. Chances are the paper that is filling your file cabinet, the file room or the third floor – whatever the case may be – passed over your desk or the desks of your colleagues.Start with the “live” paper in your office. Try not to think about how you ar
    Today’s television saturated audience expect to watch good television. This is why poor acting, grainy vision and boring dialogue will no longer cut it in your training video.

    Off-the-shelf training videos can often be poorly produced, so much so that they engender more laughs than learning. Or the messages tend to be too broad and not targeted enough for a specific audience.

    To avoid this trap, companies often custom-design their training videos, in order to get unique messages across to their staff or customers.

    Yet, just because you have a tailor-made production specifically for your staff does not mean that they will be willing to learn.

    So how do you get your training messages absorbed?

    1. Get the Script Right

    The script is the backbone to your production.

    It needs to be short, succinct and written in the same language understood by your audience.

    Avoid transcribing manuals into a training video script. They will be too wordy to be of interest on screen.

    Spend the maximum time on your script, as it will determine the quality of your pro

    Perfecting the Elevator Pitch
    Last week I had the opportunity to attend a trade show. Unfortunately, at many booths, particularly those of startup companies, I left without a full understanding of what the exhibiting company really did.The experience reminded me of the challenges of putting together a good elevator pitch. An elevator pitch is a brief description of a business idea. It is termed as such since it usually must be delivered within the time that you spend with an investor in an elevator, or just a few minutes. Much like an entrepreneur seeking capital, the exhibitors at the trade show were challenged with giving an elevator pitch
    be poorly produced, so much so that they engender more laughs than learning. Or the messages tend to be too broad and not targeted enough for a specific audience.

    To avoid this trap, companies often custom-design their training videos, in order to get unique messages across to their staff or customers.

    Yet, just because you have a tailor-made production specifically for your staff does not mean that they will be willing to learn.

    So how do you get your training messages absorbed?

    1. Get the Script Right

    The script is the backbone to your production.

    It needs to be short, succinct and written in the same language understood by your audience.

    Avoid transcribing manuals into a training video script. They will be too wordy to be of interest on screen.

    Spend the maximum time on your script, as it will determine the quality of your pr

    Using Internet Direct Mail To Increase Your Company's Profits
    “I want to sell my company’s products on the Web, but how do I get potential clients to visit my site,” a client asked recently. The answer is a strategy that has proven extremely effective for many different businesses…Internet Direct Mail.One of the most common mistakes many businesses make is putting up a website and then sitting around biting their nails waiting for people to come. This approach isn’t going to work. If you want people to visit your site, you’ve got to make it happen. And sending an e-mail invitation is one of the best ways to build website traffic and boost your company’s profits.Of co
    eir training videos, in order to get unique messages across to their staff or customers.

    Yet, just because you have a tailor-made production specifically for your staff does not mean that they will be willing to learn.

    So how do you get your training messages absorbed?

    1. Get the Script Right

    The script is the backbone to your production.

    It needs to be short, succinct and written in the same language understood by your audience.

    Avoid transcribing manuals into a training video script. They will be too wordy to be of interest on screen.

    Spend the maximum time on your script, as it will determine the quality of your pr

    Preparing For Common Interview Questions
    In order to maximize the opportunity for a successful job interview, applicants need to prepare ahead of time. Dressing in a manner that complies with the dress code of the work environment where they are applying for, will definitely work to their advantage. But more importantly, job applicants need to mentally prepare themselves for the questions that will be mercilessly fired at them by the interviewer.Anticipate the common interview questionsFinding out everything there is to know about the job you are applying for will give you a leg up on the competition. Study the company you are
    .

    So how do you get your training messages absorbed?

    1. Get the Script Right

    The script is the backbone to your production.

    It needs to be short, succinct and written in the same language understood by your audience.

    Avoid transcribing manuals into a training video script. They will be too wordy to be of interest on screen.

    Spend the maximum time on your script, as it will determine the quality of your pr

    Have We Learned Nothing About Managing Change?
    Patrick, the baby of my extended family, started kindergarten this year. As a graduate of pre-school, we thought he’d be right at home in his new class. But after the very first day, he firmly announced that he wouldn’t be going back to school. When questioned about this decision, he admitted that the teacher was nice enough, and all his friends were glad to see him, but (and to Patrick, this was the deal breaker) there was no naptime.No naptime! In Patrick’s school, 5-year olds are being asked to “pay attention” from 8 am to 3 pm without an opportunity to rest and recharge. Have we learned nothing
    by your audience.

    Avoid transcribing manuals into a training video script. They will be too wordy to be of interest on screen.

    Spend the maximum time on your script, as it will determine the quality of your production.

    2. Keep them Involved

    Many training videos often have procedures that need to be demonstrated. Keeping the camera locked on a staff member talking through what they are doing, will never keep anyone interested for long.

    The golden rule in making a successful training video is to keep changing what is shown on screen.

    This means that each scene needs to run for no longer than 7 seconds. Mix it up by using graphics and titles, cutting to a wide shot or close up, using a different voiceover or even using animation.

    By using lots of overlay shots, not only to explain procedures in more detail, you keep the viewer involved with the action on screen.

    3. Work out your Style

    Using one camera angle continually on your presenter has the tendency to make audiences sleepy.

    Work out the best style for your particular training product

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