Casual Articles - Web 2.0 Has Business Owners Blogging The Success Stories of Their Company

Most business publications tell us about people we can never identify with, even though we love to read about them. They have seemingly unlimited resources, celebrity contacts, and brilliant well-connected friends. Fun to read but with very little direct relevance to us, except for the moral, legal, and ethical dilemmas and lessons each article contains.

iBizResources.com was launched with the intention of putting Main Street faces, successful business owners everyone can identify with, along side practical, insightful articles written by business professionals from a range of industries. Thought-provoking, idea-generating articles first published in 1999 are just as popular today as the latest Blog posts on iBizResources.com.

To date we have written and published almost 100 profiles of successful business owners.Each business owner who participated was nominated as a thought leader, someone whose story deserved telling, by his or her trade association.

Individuals were interviewed at length over the phone around a set of questions crafted to bring out how the company was formed, when and by whom and some of the challenges they overcame along the way. And each success profile described their plans for them future - especially how they believed the Internet would help them grow their business in the future.

You see it occurred to us that there were lots of stories from Main Street that people would want to read about. So we made a few calls to our association executive contacts in a dozen industries and the rest was easy - time consuming, but easy.

As it turns out, our assumption was accurate.

The success stories along with a handful of how-to articles featuring the tactics of successful business owners account for a scant 1% of the content on iBizResources.com and yet they receive over 32% of the web site's traffic. One profile, published in 2002, accounts for 10% of all web site impressions. People still access it several hundred times a week.

Experience dictates that no matter where someone is in the development of their business, there are people who are behind them on their own path toward success. People want to read about experiences they can leverage and tactics they can make their own.

Fortune 500 companies have in-house writers, contract authors, along with advertising and PR professional people who spend their days telling the world how great the company is. Mainstream everyday companies do not have that luxury, until now.

Web 2.0 provides business owners an opportunity to start a blog of their own that offers insights into their company. Business owners with specific expertise can comment on other people's blogs, like those being set up by their industry's trade association or professional society, and adding to the discussion that's already taking place among like minded individuals. And because blogs require virtually no resources and little if any money, every business owner can tell their story and follow the progress of other businesses they admire.

It is quite possible that a single posting on a relevant blog post will be the opening round in a never-ending dialogue between business owners. Business owners seeking advice can quickly and simply add a comment or a question to the original post and those with relevant advice to share can add their insights as well.

Instead of just being an historical account of the business like our original profiles are, blog posts and their follow up comments may take on a life of their own extending well into the future. The Retailer's Role In Quality Retailing - The Emerging Scenario In India
The Indian retail industry is thriving today. There is stiff competition among Indian and foreign retailers to attract customers and retain them. In this tug-of-war, quality retailing has emerged as the solution. The retailer who provides quality products and services along with a quality shopping experience succeeds in the long run.The quality of the product offered by the retailer has two aspects – the perceived quality and the actual quality. Perceived quality or point of sale quality referith, along side practical, insightful articles written by business professionals from a range of industries. Thought-provoking, idea-generating articles first published in 1999 are just as popular today as the latest Blog posts on iBizResources.com.

To date we have written and published almost 100 profiles of successful business owners.Each business owner who participated was nominated as a thought leader, someone whose story deserved telling, by his or her trade association.

Individuals were interviewed at length over the phone around a set of questions crafted to bring out how the company was formed, when and by whom and some of the challenges they overcame along the way. And each success profile described their plans for them future - especially how they believed the Internet would help them grow their business in the future.

You see it occurred to us that there were lots of stories from Main Street that people would want to read about. So we made a few calls to our association executive contacts in a dozen industries and the rest was easy - time consuming, but easy.

As it turns out, our assumption was accurate.

The success stories along with a handful of how-to articles featuring the tactics of successful business owners account for a scant 1% of the content on iBizResources.com and yet they receive over 32% of the web site's traffic. One profile, published in 2002, accounts for 10% of all web site impressions. People still access it several hundred times a week.

Experience dictates that no matter where someone is in the development of their business, there are people who are behind them on their own path toward success. People want to read about experiences they can leverage and tactics they can make their own.

Fortune 500 companies have in-house writers, contract authors, along with advertising and PR professional people who spend their days telling the world how great the company is. Mainstream everyday companies do not have that luxury, until now.

Web 2.0 provides business owners an opportunity to start a blog of their own that offers insights into their company. Business owners with specific expertise can comment on other people's blogs, like those being set up by their industry's trade association or professional society, and adding to the discussion that's already taking place among like minded individuals. And because blogs require virtually no resources and little if any money, every business owner can tell their story and follow the progress of other businesses they admire.

It is quite possible that a single posting on a relevant blog post will be the opening round in a never-ending dialogue between business owners. Business owners seeking advice can quickly and simply add a comment or a question to the original post and those with relevant advice to share can add their insights as well.

Instead of just being an historical account of the business like our original profiles are, blog posts and their follow up comments may take on a life of their own extending well into the future. The Time Dimension - Presented Versus 1991 Zip Codes
An important object to keep in mind about ZIP code finder is that they change over time. In some cases these change can be quite amazing, but more frequently they are small and subtle. When a ZIP code changes its definition it does not change its name like a census zone. The ZIP code that was called '63301' in St. Charles County, Mo in 1985 has since been broken into first two and now three ZIP codes. These new codes were not called 63301.01, 63301.02 and 63301.03; they were called 63301, 63303 and 6y believed the Internet would help them grow their business in the future.

You see it occurred to us that there were lots of stories from Main Street that people would want to read about. So we made a few calls to our association executive contacts in a dozen industries and the rest was easy - time consuming, but easy.

As it turns out, our assumption was accurate.

The success stories along with a handful of how-to articles featuring the tactics of successful business owners account for a scant 1% of the content on iBizResources.com and yet they receive over 32% of the web site's traffic. One profile, published in 2002, accounts for 10% of all web site impressions. People still access it several hundred times a week.

Experience dictates that no matter where someone is in the development of their business, there are people who are behind them on their own path toward success. People want to read about experiences they can leverage and tactics they can make their own.

Fortune 500 companies have in-house writers, contract authors, along with advertising and PR professional people who spend their days telling the world how great the company is. Mainstream everyday companies do not have that luxury, until now.

Web 2.0 provides business owners an opportunity to start a blog of their own that offers insights into their company. Business owners with specific expertise can comment on other people's blogs, like those being set up by their industry's trade association or professional society, and adding to the discussion that's already taking place among like minded individuals. And because blogs require virtually no resources and little if any money, every business owner can tell their story and follow the progress of other businesses they admire.

It is quite possible that a single posting on a relevant blog post will be the opening round in a never-ending dialogue between business owners. Business owners seeking advice can quickly and simply add a comment or a question to the original post and those with relevant advice to share can add their insights as well.

Instead of just being an historical account of the business like our original profiles are, blog posts and their follow up comments may take on a life of their own extending well into the future. The Time Dimension - Presented Versus 1991 Zip Codes
An important object to keep in mind about ZIP code finder is that they change over time. In some cases these change can be quite amazing, but more frequently they are small and subtle. When a ZIP code changes its definition it does not change its name like a census zone. The ZIP code that was called '63301' in St. Charles County, Mo in 1985 has since been broken into first two and now three ZIP codes. These new codes were not called 63301.01, 63301.02 and 63301.03; they were called 63301, 63303 and 6 matter where someone is in the development of their business, there are people who are behind them on their own path toward success. People want to read about experiences they can leverage and tactics they can make their own.

Fortune 500 companies have in-house writers, contract authors, along with advertising and PR professional people who spend their days telling the world how great the company is. Mainstream everyday companies do not have that luxury, until now.

Web 2.0 provides business owners an opportunity to start a blog of their own that offers insights into their company. Business owners with specific expertise can comment on other people's blogs, like those being set up by their industry's trade association or professional society, and adding to the discussion that's already taking place among like minded individuals. And because blogs require virtually no resources and little if any money, every business owner can tell their story and follow the progress of other businesses they admire.

It is quite possible that a single posting on a relevant blog post will be the opening round in a never-ending dialogue between business owners. Business owners seeking advice can quickly and simply add a comment or a question to the original post and those with relevant advice to share can add their insights as well.

Instead of just being an historical account of the business like our original profiles are, blog posts and their follow up comments may take on a life of their own extending well into the future. How to 'Start' Starting your Own Business
Most people in very small businesses start their businesses from a passion. This an excellent place to start – assuming there is a need in the marketplace for what you are selling.A business associate of mine is a residential real estate agent in the San Fernando Valley area of Los Angeles, California. She told me recently that there are 14,000 real estate agents in the San Fernando Valley!! Holy cow that's a lot! Anyone considering starting a real estate business in this geographic area s the discussion that's already taking place among like minded individuals. And because blogs require virtually no resources and little if any money, every business owner can tell their story and follow the progress of other businesses they admire.

It is quite possible that a single posting on a relevant blog post will be the opening round in a never-ending dialogue between business owners. Business owners seeking advice can quickly and simply add a comment or a question to the original post and those with relevant advice to share can add their insights as well.

Instead of just being an historical account of the business like our original profiles are, blog posts and their follow up comments may take on a life of their own extending well into the future.

Let your light shine. Tell your story online. The people who'll find it will be those who are looking for the insights you have acquired the hard way.

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