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    Why Marketing Begins After The Sale
    All business begins and ends with the customer. The company with the most customers wins, which is why successful companies know that the real marketing begins after the initial sale has been made. They know doing everything possible to retain the trust and the business of current customers is the essence of marketing.People like to do business with companies that: truly value them as customers; know them by name and buying preference; regularly consult them as to their satisfaction with purchases; ask for their preferences re
    e within a 45-day period. Someone had the bright idea that the best way to get the new people up to speed was to immediately expose them to the types of issues that they would be handling. Management decided to assign the new people to phone detail. They were to answer very technical telecommunication network calls from experienced technicians at their client locations.

    Without knowing what to say, the new technicians would place people on

    Caring for High Grain Screens
    Caring for a high gain projection screen is important. Practicing good cleaning and handling of the screen will protect it from damage and extend the life of the screen. It is essential in protecting the investment and keeping the screen useful.Caring for a high gain projection screen starts when it is first purchased. Screens usually come rolled or folded. The first thing a person should do is wait. It is very important not to try to take the screen out of the package before it has gotten to room temperature. If the scr
    If you work as an organizational consultant, you are sure to hear all types of request from clients. Instead of consulting with you the client actually brings you a solution that he or she wants implemented. You know that following that line is the wrong thing to do and more importantly it will not provide your clients with the results that they are look for.

    So, what do you do?

    This is the story of one of my favorite client engagements. I call it "Disconnecting the Phone Doctor." Take a look at the client's request and you'll understand why.

    THE TRAINING REQUEST

    The manager said that he had 125 people in the technical center and that they had recently experienced an 8% drop in our customer satisfaction and responsiveness ratings. Customers reported that the phone rang too many times before being answered, the hold times were too long, and sometimes there was no answer at all. The customers said that they had to call back to get an issue resolved.

    Could you please deliver "Phone Doctor" training?

    The “Phone Doctor” is a training class to teach people better phone etiquette. This was a sophisticated telecommunications network center staff with telecom specialist, engineers, and systems professionals. The center was responsible for building client networks, monitoring the networks, and troubleshooting network failures.

    MY IMMEDIATE THOUGHT

    If performance was good what caused the 8% drop. I don't seriously think that it is because people don't know how to answer a ringing phone or speak when they answer it. After all they all had telecommunication or information technology degrees and they had communicated well enough to get the job.

    THE FINDINGS

    This manager had hired 15 new people within a 45-day period. Someone had the bright idea that the best way to get the new people up to speed was to immediately expose them to the types of issues that they would be handling. Management decided to assign the new people to phone detail. They were to answer very technical telecommunication network calls from experienced technicians at their client locations.

    Without knowing what to say, the new technicians would place people on

    True Value Creation And Your Customers - An Alternative To Close More Sales
    Communicating VS Creating ValueSales forces have justified their existence by communicating the value of their products and services. If a sales rep communicated product/service information and functionality to customers, the conventional thinking deemed those actions as value creation in the selling process, because the customer was educated and learned how they could benefit by using a particular solution or service. The problem with this feature approach of communicating value is caused by the decline in differentiat
    engagements. I call it "Disconnecting the Phone Doctor." Take a look at the client's request and you'll understand why.

    THE TRAINING REQUEST

    The manager said that he had 125 people in the technical center and that they had recently experienced an 8% drop in our customer satisfaction and responsiveness ratings. Customers reported that the phone rang too many times before being answered, the hold times were too long, and sometimes there was no answer at all. The customers said that they had to call back to get an issue resolved.

    Could you please deliver "Phone Doctor" training?

    The “Phone Doctor” is a training class to teach people better phone etiquette. This was a sophisticated telecommunications network center staff with telecom specialist, engineers, and systems professionals. The center was responsible for building client networks, monitoring the networks, and troubleshooting network failures.

    MY IMMEDIATE THOUGHT

    If performance was good what caused the 8% drop. I don't seriously think that it is because people don't know how to answer a ringing phone or speak when they answer it. After all they all had telecommunication or information technology degrees and they had communicated well enough to get the job.

    THE FINDINGS

    This manager had hired 15 new people within a 45-day period. Someone had the bright idea that the best way to get the new people up to speed was to immediately expose them to the types of issues that they would be handling. Management decided to assign the new people to phone detail. They were to answer very technical telecommunication network calls from experienced technicians at their client locations.

    Without knowing what to say, the new technicians would place people on

    Strategic Business Entertaining Ideas From Your Strategic Thinking Business Coach
    Recently, I was interviewed by a business publication about business lunches and I added business breakfasts to the interview. The focus was on doing business at a business lunch or breakfast and tips about doing so. This article caused me to think about strategic business entertaining and what would be the appropriate venues for such entertaining.Business entertaining is expensive and time-consuming and warrants being very strategic and goal oriented beyond what the goals are for business breakfasts and lunches. It is good
    mes there was no answer at all. The customers said that they had to call back to get an issue resolved.

    Could you please deliver "Phone Doctor" training?

    The “Phone Doctor” is a training class to teach people better phone etiquette. This was a sophisticated telecommunications network center staff with telecom specialist, engineers, and systems professionals. The center was responsible for building client networks, monitoring the networks, and troubleshooting network failures.

    MY IMMEDIATE THOUGHT

    If performance was good what caused the 8% drop. I don't seriously think that it is because people don't know how to answer a ringing phone or speak when they answer it. After all they all had telecommunication or information technology degrees and they had communicated well enough to get the job.

    THE FINDINGS

    This manager had hired 15 new people within a 45-day period. Someone had the bright idea that the best way to get the new people up to speed was to immediately expose them to the types of issues that they would be handling. Management decided to assign the new people to phone detail. They were to answer very technical telecommunication network calls from experienced technicians at their client locations.

    Without knowing what to say, the new technicians would place people on

    How Long Should You Wait After You Deliver A Proposal By Email Before You Contact Prospect?
    Typically you should not e-mail any proposal unless you have reviewed it with the prospect first. I know with today's technology it's easy to send proposals in this fashion, however a proposal loses much of its value if we as sales people don't present the information in a convincing way. That being said, if you do review the proposal with them over the phone or in person and then e-mail/hand over the proposal to them typically you will be asking a trial close trying to get them to either object to it or buy it. If they indicate that
    orks, and troubleshooting network failures.

    MY IMMEDIATE THOUGHT

    If performance was good what caused the 8% drop. I don't seriously think that it is because people don't know how to answer a ringing phone or speak when they answer it. After all they all had telecommunication or information technology degrees and they had communicated well enough to get the job.

    THE FINDINGS

    This manager had hired 15 new people within a 45-day period. Someone had the bright idea that the best way to get the new people up to speed was to immediately expose them to the types of issues that they would be handling. Management decided to assign the new people to phone detail. They were to answer very technical telecommunication network calls from experienced technicians at their client locations.

    Without knowing what to say, the new technicians would place people on

    Public Relations for Gas Stations
    Many businesses have trouble promoting them selves and increasing their community goodwill. Let us take a case study of a gas station; you can see how difficult it is to do good public relations in the local community if you own a gas station. People do not think of gas stations as a business but rather a place to quickly get the fuel they need and run on.Nevertheless there are many things a gas station can do to promote them selves. For instance a gas station can work very hard on their landscaping and submit pictures to C
    e within a 45-day period. Someone had the bright idea that the best way to get the new people up to speed was to immediately expose them to the types of issues that they would be handling. Management decided to assign the new people to phone detail. They were to answer very technical telecommunication network calls from experienced technicians at their client locations.

    Without knowing what to say, the new technicians would place people on hold and walk around the center looking for assistance. Though they would try to repeat what was told to them much was lost in translation. They did not know the job, the processes, the terminology, or the needs of the clients.

    THE RECOMMENDATION

    I immediately refused to deliver Phone Doctor or any other type of verbal communication training. I suggested people be removed from the phones. The manager agreed with the first part but said it would take time to reassign people.

    THE PLAN

    1. I grabbed two more team members from my group and asked the manager if we could have eight hours to gather information from the people. He agreed.

    2. In about six hours we conducted face to face meetings with the five top people in the group. We learned that there are five common technical problems and reasons why customers call into the center.

    3. We spent time with five new people to understand their challenges and what they absolutely needed to know.

    4. We created job aids for each of the five call types. We developed the 5 questions that are usually asked by the customers and prepared the answers. We included directions as to when the "newbie" should go for help and how to position that with the customer.

    THE CLASS

    Two days later I returned and taught a full-day class on the 5 primary calls and how to handle them. I made sure that the new techs had the right tools to answer the questions and also knew what to do when they were stuck. I allowed 1-hour for them to interact with existing techs to ask questions.

    THE RESULT

    1 day of assessment, 2 days of development, 1 day for delivery.

    • On hold times went down.
    • Calls were answered in fewer rings.
    • Customers were m

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