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Casual Articles - Capture Clients' Attention - Sharing Success - and the Death of Prospecting!
Business law is one of the branches of the huge field of law. There are many things one has to keep in mind when starting a business; let it be a small or a large business. Breaking these laws may land you in deep trouble, so it is always advisable to have some basic knowledge of both small business law and bu
Who are your clients already speaking to? How can you position yourself to catch the attention – not just of those who need your pr
It is easy to get caught up in the bloodshed and threats to our security, no matter where in the world we live. However, being American can be doubly difficult since the fall of the Berlin Wall and the tragedy of 9/11, where as the world's only Superpower we are caught up in every web of tragedy that the world
While some bemoan the passing of a slower-paced world, the “attention-deficit economy” is the land of opportunity for others. So how do you capture the attention of prospective customers?
Networking and the death of prospecting
“We are only seven steps away from anyone in the world” goes the networking mantra, so armed with a tasteful business-card all we have to do is get out there, smile and be nice. Doubtless, there is some truth in all of this. My own business has benefited enormously from networking. But we must ask ourselves how long will networking be effective in the attention-deficit economy? If we are only seven steps away from anyone in the world, mightn’t that also spell a lot of wasted time? Ultimately, prospecting of all types will die in the attention-deficit economy.
Changing the way we do our prospecting is therefore just a temporary answer. In the end, we are all so busy, we simply don’t have the time to entertain the prospectors – no matter how alluring their wares.
Successful alliances
Buyers - not sellers, will initiate the serious dialogue of the future. The sooner we learn to cultivate a perennial practice – a reputation that will attract buyers - the better. We can then eliminate the time, the cost and the frustration of prospecting entirely from a service business: and instead pursue strategies that make us outstanding. It is essential to be outstanding in the attention-deficit economy: “nice” is not enough.
Who are your clients already speaking to? How can you position yourself to catch the attention – not just of those who need your pr
In Part 2 we will discuss phones, monitors, desks and filing systems for our office of the future. So let's get started!Phones and Phone SystemsDoes your phone often find a resting place between your head and your shoulders called the neck. If so, you may discover that using a headset is much mor
Networking and the death of prospecting
“We are only seven steps away from anyone in the world” goes the networking mantra, so armed with a tasteful business-card all we have to do is get out there, smile and be nice. Doubtless, there is some truth in all of this. My own business has benefited enormously from networking. But we must ask ourselves how long will networking be effective in the attention-deficit economy? If we are only seven steps away from anyone in the world, mightn’t that also spell a lot of wasted time? Ultimately, prospecting of all types will die in the attention-deficit economy.
Changing the way we do our prospecting is therefore just a temporary answer. In the end, we are all so busy, we simply don’t have the time to entertain the prospectors – no matter how alluring their wares.
Successful alliances
Buyers - not sellers, will initiate the serious dialogue of the future. The sooner we learn to cultivate a perennial practice – a reputation that will attract buyers - the better. We can then eliminate the time, the cost and the frustration of prospecting entirely from a service business: and instead pursue strategies that make us outstanding. It is essential to be outstanding in the attention-deficit economy: “nice” is not enough.
Who are your clients already speaking to? How can you position yourself to catch the attention – not just of those who need your pr
Luminous billboards, shop signs and twinkling lights create a fairy tale ambience, luring bargain hunters and casual observers to malls, eating places, gaming centers and commercial establishments. Las Vegas would be a desert town if it did not have glitzy, leering neons in all shapes and designs shining in th
Successful alliances
Buyers - not sellers, will initiate the serious dialogue of the future. The sooner we learn to cultivate a perennial practice – a reputation that will attract buyers - the better. We can then eliminate the time, the cost and the frustration of prospecting entirely from a service business: and instead pursue strategies that make us outstanding. It is essential to be outstanding in the attention-deficit economy: “nice” is not enough.
Who are your clients already speaking to? How can you position yourself to catch the attention – not just of those who need your pr
Procurement describes the acquisition of goods or services at the best possible cost, in the right quantity, time and place, for the direct benefit of the firm. The question now arises: how do you prioritize when you only have a limited amount of money to spend? That’s where the role of budgeting comes in.
Successful alliances
Buyers - not sellers, will initiate the serious dialogue of the future. The sooner we learn to cultivate a perennial practice – a reputation that will attract buyers - the better. We can then eliminate the time, the cost and the frustration of prospecting entirely from a service business: and instead pursue strategies that make us outstanding. It is essential to be outstanding in the attention-deficit economy: “nice” is not enough.
Who are your clients already speaking to? How can you position yourself to catch the attention – not just of those who need your pr
Cashflow problems are the main reason why more than 70% of UK businesses go under in their first year. Although this statistic is fairly shocking, the reassuring fact is that there is a lot that companies can do to manage their cashflow effectively.We have put together our top tips to help you avoid cas
Who are your clients already speaking to? How can you position yourself to catch the attention – not just of those who need your products or services, but more importantly of those already on the attention radar-screen of those ideal clients? What (and who) would you have to be to capture the attention of those advisors who already have the attention of your clients? These are crucial questions I have asked my clients and guided them through implementation to capture that attention we all need for prosperity.
(The above article is submitted on the basis that the following attribution is printed with it, using the exact wording below.) © John Niland, November 2005
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